It has become an irresistible wave to carry forward traditional culture and inherit the classics of Chinese studies. The government, the people, the academic circles and the media are working hard to use various forms, such as movies, TV shows, variety shows and books and picture books. Participate in this wave of traditional cultural revival. As the producer of China's first sinology parent-child cartoon "dai ba Mengmei", Director Ren Jie was interviewed by the media, and introduced this animated work in depth, which is based on China's word-making culture, with the change of growth, the beauty of words and the soul of the nation, and is close to children's family education and study life.
Q: why did you choose to make such an animated work?
Chinese excellent traditional culture is the cultural root of our Chinese nation. As creators, we have the obligation to extract the spiritual identity of excellent traditional culture and show it in our works. As the producer of "dai ba Meng Mei", when the baton is handed over to us, we choose high-quality original animation works to make children learn the essence of culture and improve their moral cultivation. Truth, goodness and beauty? Accompany more children to grow up for the animation works with spiritual core. At the beginning of the project, this idea was quickly supported by Penguin Film and Tencent Video. Their participation gave dai ba Mengmei a better platform for content creation and broadcasting, and allowed more excellent traditional culture to enter children's education and family parent-child interactive life.
Q: Please tell us about the creative features of dai ba Mengmei.
The Chinese nation has a particularly long history, and the fairy tales born in history contain the spirit of our nation and are treasures belonging to our nation. We can taste the grass in Shennong, the foolish old man moved mountains, and the jingwei reclamation, and feel the great struggle spirit of the Chinese nation. Inspired by this, dai ba Mengmei introduced? Cangjie made words? According to legend, Cang Xie was the historian of the Yellow Emperor. He carefully observed the characteristics of everything and created pictographs, which made immortal contributions to the inheritance of Chinese civilization. This legend added rich cultural connotations to cartoons.
At the same time, the story unfolds from Mengmei, who sneaked into Cang Xie Hall on Xuegong Mountain in Kuixing Town, unexpectedly became the inheritor of the gobbledygook: Mengmei was almost misled by the dark night sealed by Cang Xie in the forbidden area of gobbledygook, and she was released. Thanks to the help of Master Liu Yi, the word spirit was lost in the battle, and dai ba was also turned into a bookworm by the dark night. In order to restore dad to his original shape, completely seal the dark night and protect the whole world, dai ba and Mengmei embarked on the journey of learning six traditional Chinese arts, collecting characters and mending gobbledygook, and during this period, they cultivated a deeper bond and emotion between father and daughter.
Q: so to speak? Word spirit? It is a highlight of dai ba Meng Mei, which is full of attraction for children and parents. How is it done?
? Word spirit? Concept is the core of our works. Through a large number of preliminary research, dai ba Mengmei accurately locates the children's audience aged 6-9, who are beginning to read and write. Starting from the meaning of Chinese characters, it endows each Chinese character with the ability with rich imagination, creating a lively and troublesome one? Word spirit? , into the interesting plot, through the word spirit fantasy adventure story entertaining, spread the classic Chinese culture. On average, one core Chinese character is integrated into each episode, and the knowledge of Chinese culture is interpreted in a simple way to stimulate children's unique knowledge of Chinese culture. Square characters? Interest, so that it accepts the infiltration and edification of traditional culture in the process of watching movies.
Q: We see adventure cartoons, and most of them are heroes fighting side by side with their friends. How did dai ba Mengmei think of creating such a father-daughter combination?
Children are the future of the motherland and the hope of parents. Family education has attracted more and more attention from the society. Therefore, we hope to focus on the theme of parent-child companionship and growth. Taking dai ba and Mengmei, the father and daughter, as a clue to embark on the adventure journey of fighting monsters and upgrading and protecting the world together, this paper shows the growth features of the father and daughter who face difficulties and challenges, trust and communicate with each other, skillfully use wisdom and forge ahead, and show the warm companionship between parents and children through daily interaction during the journey. When you see your father? Dai ba? This role can always support and encourage the daughter? Cute girl? Give children care and lose no time to guide them. As parents, they can gradually understand that companionship is the best education. Parents should participate in their children's growth process and be the best in their lives? Guide? . We hope that the cartoon Tongduo will appeal to more people to pay attention to parenting education and establish a good family parent-child relationship, so that every child can grow up with family love.
Q: In terms of visual expression, how does dai ba Mengmei show the traditional culture? China is beautiful?
dai ba Meng Mei is a kind of healing and fresh painting style, which presents you with a paradise-like national style town. As the production and production company of this film, Zuobao Creative has made unremitting efforts to polish the characters' styles, costumes, even story scenes and props, and integrated the design elements combining national style with modernity into the works. We also specially invited a group of calligraphers to customize the calligraphy of the writing spirit and the title of each episode, giving the audience a unique aesthetic experience with the agility of Chinese characters.
Q: After watching the 52-episode finale, we will find that the whole story is not over yet, and there are still many suspense unsolved. What else can we expect from dai ba Mengmei?
After the cartoon was broadcast, we received feedback from all sides. Many small audiences were still looking forward to the follow-up stories. Many parents also affirmed the enlightenment of Chinese characters in the works, and dai ba Mengmei was selected? The works in the library of original network audio-visual quality projects in Guangdong Province have given the team more motivation and confidence, and we will create more content around traditional culture and Chinese characters in the future. We hope that? Dai ba cute girl? Make it a high-quality IP for parents and children of Chinese studies, so that it can provide more education and social value.