"The Story Behind ''Colorful Guizhou": Wang Guishan" Written by Wu Laoman
A spring rain, a steady pattering of spring rain hits this place In the silent night, the sound of raindrops makes it difficult to fall asleep. Just get up, sit alone on the sofa in the living room without turning on the light, and listen to the rain. I am used to being alone in the dark and listening to the trickling of rain.
At this moment, in the dead of night, it is easiest for people to have reverie, but what they often think of are the unforgettable people and things around me. No wonder some people say that spring rain is the most lovesick. I like this kind of dark night with rain. Tonight, I couldn't help but think of the many "Colorful Guizhou" billboards flashing under neon lights on the way back just now. It took my thoughts and flew out of the window, along with the spring rain. Dancing in the night sky.
? Now, no matter you come by plane or high-speed rail, as long as you come to Guizhou, no matter where you go, you will be attracted by the ubiquitous "Colorful Guizhou" advertisements , and it can catch your attention at once, making you feel fascinated by this magical Guizhou. I feel that "if you have not been to Guizhou, you will not know the wonders of the mountains and rivers; if you travel around Guizhou, you will know the splendor of dreams."
However, what you may not know is why the slogan "Colorful Guizhou" has such great influence? And who first proposed the slogan "Colorful Guizhou" for external publicity?
Whenever I see the ubiquitous "Colorful Guizhou" promotional billboards, I can't help but think of a promotional album published more than ten years ago, and I can't help but think of mine. A good friend, a very talented and caring journalist. He is Wang Guishan who once worked in the Propaganda Department of the Guizhou Provincial Party Committee, serving as deputy director of the Provincial Party Committee’s Foreign Propaganda Office and the Guizhou Provincial Government Information Office, and was later transferred to the head of the Guizhou Correspondent Station of the China National Radio.
A promotional brochure called "Colorful Guizhou" accurately positioned the magical land of Guizhou, and used pictures and texts to promote Guizhou and promote Guizhou's tourism industry, which laid a solid advertising effect.
The title of the brochure "Colorful Guizhou" makes Guizhou a beautiful business card to the whole country and the world, and becomes the only reason for every tourist who comes to Guizhou to pursue their dreams. .
The preface of "Colorful Guizhou" vividly introduces Guizhou's human geography, mountains and rivers, and makes the world know that Guizhou is a jade pendant that clings to the waist of China's territory. A magical green home surrounded by green mountains and green waters, let the whole world know how colorful this magical land of Guizhou is.
If we want to know more about Guizhou, we can find complete and perfect answers in the picture album "Colorful Guizhou".
At that time, the title of the "Colorful Guizhou" brochure was called "China Guizhou, Green Home" when it was first published. One of its planners and chief writer is Wang Guishan, a young and talented local Guizhou talent who graduated from Guizhou University. Of course, there was also a very professional and dedicated writing team from the Propaganda Department of the Provincial Party Committee at that time who participated in the planning and creation with him. As the chief writer of this album, Wang Guishan not only has to write and revise the manuscript, but also organize and review it. He is also responsible for the layout and printing of the entire album. In order to ensure the printing quality of the album, he made a special trip to the printing factory in Shenzhen and stayed there for several days. It is precisely because of his attitude of striving for excellence and the concerted efforts of the entire creative team that we have the beautiful album we see today.
After the album was published, it caused a great response in the society and was reprinted several times. In 2005, it was revised and published again. Because the preface of this picture album vividly describes Guizhou as "Colorful Guizhou", everyone thinks it is very novel, very creative, and particularly relevant and vivid, so everyone suggested that this picture album be officially renamed "Colorful Guizhou" . Unexpectedly, "Colorful Guizhou" has since become synonymous with Guizhou's external publicity.
? In recent years, various advertisements, entertainment performances, and house openings named after the "Colorful Guizhou Singing Contest", the large-scale ethnic song and dance poetry drama "Colorful Guizhou Style", and "Colorful Guizhou City" have Projects and other projects have been named after this, which has suddenly made Guizhou's image beautiful, changing the long-term ambiguous positioning of Guizhou's image, allowing "Colorful Guizhou" to truly enter people's vision, and driving Guizhou's tourism industry The development of Guizhou has made this magical land famous at home and abroad.
? So many years have passed, but as the chief writer, Wang Guishan still has infinite emotions in his heart when talking about the creation process of the promotional album "Colorful Guizhou". He said that when the album was about to be completed, he always felt that there was still something missing, and he could not settle down.
Just when the picture album was about to be printed, he suddenly remembered that the most important thing about this picture album was the preface. If a preface is added to the front of the picture album to give an overall summary of Guizhou, it will make the picture album more complete and perfect. So he quickly wrote several drafts and showed them to the relevant leaders, but the leaders were not very satisfied after reading them, and he himself was not very satisfied either. Seeing that the album was about to be published, time was really tight, but he still couldn't find the inspiration to create.
On such a night, such a night that kept him tossing and turning, he lay in bed, still thinking about how to write the preface of the volume. Suddenly, a map of China appeared in his mind. He saw Guizhou on this map, and he found that Guizhou was located in the southwest of China, as if it was like a jade pendant hanging on the waist of the motherland.
Yes, the magical Guizhou is indeed an extremely precious jade pendant! And throughout the ages in China, our understanding and admiration of jade culture has been supreme! He seemed to find creative inspiration from here. He couldn't help but jumped up from the bed, ran to the desk, grabbed paper and pen, and started writing quickly.
At that moment, his thoughts were like the water of the Yellow River coming up from the sky, rushing out, and flying down, and a wonderful opening sentence jumped out of the paper.
? "Long clouds, blue sky, high mountains and flowing water are a kind of realm and sentiment pursued in life, and there are probably not many scenes that can correspond to it. Guizhou is such a magical plateau."
Just when he started writing, he immediately grasped the pulse of Guizhou and found the entry point for the preface!
The inspiration for any creation sometimes only happens in a moment, and this momentary eruption is actually a kind of accumulation that has been accumulated in the heart for a long time, a kind of countless creative searches. In all creations, it is important to establish the intention first, before the pen, and in the heart. It was precisely because Wang Guishan had already had the idea in his mind, but he just didn't know where to start. But once he found a breakthrough, it was like divine help, and it was all done in one stroke. When he found the vivid idea that Guizhou is a magical jade pendant from the Chinese map, the location of this magical jade pendant and its magical charm became clear.
"When you come to China and enter the southwest, the first land you set foot on is Guizhou. Guizhou has been called the "key" of the southwest since ancient times. It is the gateway and hub of the southwest. Looking eastward, you can see Dongting Thousands of waves; climbing to the west, you can see thousands of miles of red soil in southern Yunnan; crossing Wujiang River in the north, you can enter the land of Bashu; crossing Guilin in the south, you can sail across the South China Sea and most of the railways and high-grade highways from southwest to east to south. The intersection here forms a "well" structure, making Guizhou an increasingly busy logistics channel.
Until now, when we read this paragraph together, you will still feel this line. How powerful and wonderful this description is! It is really coherent and exciting, and it arouses the reader's emotions at once. This preface, written more than ten years ago, is not only smooth in writing, but also beautiful in words. The narrative is precise, highly emotional, and highly forward-looking.
Now more than ten years have passed, and Guizhou’s expressways and high-speed rails have truly become the most complete in the southwest region of the country. , is also the most convenient transportation hub, and the "Guilong Airport Industrial Park" built by Guiyang City has indeed become the busiest logistics industrial park in the southwest radiating across the country. As a journalist, the most rare thing is his keen observation. power and his highly emotional appeal.
Wang Guishan is such a passionate journalist, full of talent and wisdom. Look at the Guizhou he described in his writing:
"The green mountains and green waters of Guizhou have given birth to millions of lives, as well as more than 39 million people of all ethnic groups who are simple, kind and full of spirituality. In Here, for thousands of years, man and nature have lived in harmony, and life has flourished. Generations have lived among the mountains, flowing water, waterwheels and fields, free and uninhibited, peaceful and leisurely.
? Green is a symbol of life, green is a symbol of hope, green is Guizhou’s ever-changing scenery, and green is Guizhou’s promising future.
? Many tourists praise Guizhou as the “Switzerland of the East.” ", is a "world natural park" for mankind.
? Guizhou people themselves say: Guizhou is a "colorful Guizhou" and a "green home" where people grow up.
As Wang Guishan, a journalist who came from the magical land of Guizhou, has a different understanding of Guizhou's landscapes than ordinary people. His deep love for Guizhou's landscapes is even more profound. You read. The landscapes of Guizhou he describes do have its own unique artistic charm, and it is impossible not to be excited and moved after reading it. And the humanities and landforms of Guizhou summarized in his writings make people have a special impression of Guizhou. The inescapable feeling of following is Colorful Guizhou with its peculiar and unique "mountains, water, forests, and caves"
Mountains are the backbone of Guizhou, with turbulent waves, majestic spirit, and big minds. Aspirations high;
? Water is the soul of Guizhou, the water flows in thousands of shapes, the waterfalls are interesting, the songs are endless, and the affection is endless;
Forest is the face of Guizhou, with lush trees, Flowers are blooming, spring is full of simplicity and optimism;
The cave is the soul of Guizhou, the cave is deep, mysterious, hidden and rich in heritage.
The colorful Guizhou is the symphony of mountains and flowing water. A world like a song and a dream, the spirit of the mountain, the charm of the water, the mystery of the cave, and the elegance of the forest are combined into a brilliant movement.
A preface of a few thousand words. That night, he finished it in less than an hour. When he showed it to his leaders and colleagues, everyone unanimously applauded and praised it. And when I read it in one breath, When reading the wonderful poems and poems, I couldn't help but be deeply infected by his literary grace and passion.
And more wonderful sentences are scattered throughout the album like strings of pearls. It makes people unable to put it down after reading it. I specially excerpted the original text for everyone to read, so that everyone can experience Wang Guishan's intelligence and his passion again. The colorful Guizhou full of vitality and hope:
? ''Coolness and tranquility are right in front of you, wealth and hope are right in front of you, Guizhou people are weaving their own ideals in the morning light, Guizhou's green mountains and green waters It is welcoming people who walk into it with an open mind. ''
? The colorful Guizhou described to us by Wang Guishan with passionate words is not the "green home" that our people are pursuing now. ? This is exactly the development prospect proposed by the Party Central Committee now: "Keeping green mountains and green waters is the golden mountain and silver mountain"!
? This is the Guizhou landscape in Wang Guishan's heart, and this is Wang Guishan's unbreakable feelings for "Colorful Guizhou".
Wang Guishan was born and raised in Guizhou. It was the mountains and rivers of Guizhou that nurtured his growth! After graduating from Guizhou University in 1986, he was assigned to work in the Propaganda Department of the Guizhou Provincial Party Committee. From then on, he became inseparable from news and propaganda work. With his down-to-earth work style and outstanding work ability, he served as deputy director of the Foreign Propaganda Office of the Guizhou Provincial Committee and the Information Office of the Guizhou Provincial Government. In 2002, he was transferred to the head of the China National Radio and Television Station in Guizhou.
As a journalist who has worked and lived in Guizhou for a long time, he has a deep attachment to the magical land of Guizhou where he was born and raised. He is really excited about the tremendous development and changes in Guizhou in recent years.
Therefore, with his passion and talent, he truly recorded the tremendous changes that reform and opening up have brought to Guizhou over the years, and made a lot of publicity reports for the rapid development of Guizhou's economy, culture, and tourism, and became a contemporary Guizhou Thriving News Witness.
In 2010, he compiled the literary and literary anthology reports that he had done over the years on "China People's Broadcasting Station's large-scale publicity reports in Guizhou" and published a "News Witness Record", in which many news The reported articles have won various journalism awards across the country and Guizhou Province, leaving a valuable spiritual wealth to the Guizhou journalism community.
From this heavy collection of news reports, we can not only see how Guizhou has adjusted and improved its development strategy, taking "ecologically revitalizing the province" as an important development direction, Continuously explore innovative, sustainable and leapfrog development paths based on the development of the times, making Guizhou's development more in line with the reality of China's reform and opening up, and in line with the world's development trends and future directions; at the same time, it records the rapid economic growth of Guizhou in the past decade development and ecological civilization construction in Guizhou.
There is also a series of external image promotion activities carried out by Guizhou, especially the strong launch of the image of "Colorful Guizhou" and extensive publicity, making "Colorful Guizhou" a beautiful business card that spreads far and wide at home and abroad. .
That is indeed the case. Wang Guishan has put a lot of energy and effort into the news and reporting on Colorful Guizhou, and it has been very effective. Sometimes when you look at him, you really don't know where he gets so much energy.
In fact, Wang Guishan is not tall. He always has a shaved head and wears simple and decent clothes. His skin may be a little tanned due to his long years of interviewing in the countryside, but he looks very healthy and capable. Although he wears a pair of glasses, through the lenses you can see that there is a wise and intelligent spirit in his small eyes. Usually when we are together, he doesn't talk much, but he is a bit addicted to smoking. He is used to putting a disposable filter on filter cigarettes, which makes smoking comfortable. But once we talk about his journalistic work, he can talk endlessly and be in high spirits. And the memory is amazing, retelling the details of every interview and every report he wrote completely and emotionally, giving you an immersive feeling.
Just like he once told us about the creation process of the preface in the album "Colorful Guizhou". When it came to the excitement, he wrote such a long paragraph in one breath without stopping, using his own words. That voice, which is extremely magnetic and full of sincerity, brings us a recital that is full of emotion and emotion. At that moment, when you look at him, you will be deeply infected by his talent and passion.
Someone once said that if you deal with a person for a long time, you will be influenced by this person invisibly. Wang Guishan and I have known each other for more than ten years, and I feel that I have benefited a lot from him. His sincerity and frankness, his talent, and his seriousness and persistence all left a deep impression on me.
In my daily contact with him, I have never seen him depressed or angry. He always treats others with a peaceful attitude. No matter when you are with him, there is always a peaceful and honest smile on his face, giving people a feeling of closeness and confidence. So I want to get together with him soon. He will bring you a lot of surprises every time you get together. Unfortunately, five years ago, he was transferred to Hangzhou to serve as the head of the Zhejiang Correspondent Station of the Central People's Broadcasting Station. His work space was larger and he was busier. In this way, we have fewer opportunities to get together.
? However, he will always be grateful to his family and friends in Guizhou. As long as he returns to Guiyang and as long as he has time, he will always call us old friends together. Although the reunion was short-lived, it was joyful. Because his home is in Guiyang and his roots are in Guizhou!
At some point, the rain outside the window stopped and the night seemed quieter. But my thoughts are still flooding in, and my heart can never calm down. There are indeed too many things I want to write about Wang Guishan, but due to space limitations, I can only put it aside for the time being.
This article only writes some bits and pieces of his work as a journalist.
As a talented man from the Chinese Department of Guizhou University, he also had another side of his life, which was his poetry creation, his romantic feelings, his loyalty and filial piety, and his life experience. Putting these together, there is a more real and emotional Wang Guishan. If you want to know more details, please read the next article "The Story Behind the Journalist: Wang Guishan".
? 2018.4.17 Wu Laoman
"Author Wu Laoman"
About the author:
Wu Laoman, Changsha, Hunan His real name is Wu Zhenwu. He graduated from the Central Radio and TV University majoring in Chinese language and literature in 1985 and graduated from the Correspondence College of the Central Party School in 2000 with a bachelor's degree in law. He went to Shanghai in 1989 and founded Zhuhai Xingguang Pharmaceutical Co., Ltd. in 1991. He came to Guiyang to start a business in 2003. He is currently the chairman of Guiyang Fuwanjia Pharmacy Co., Ltd. and an executive committee member of the Guizhou Pharmaceutical Retail Industry Chamber of Commerce.
As early as the 1980s, Wu Laoman and his friends founded folk publications such as "Hope" and "Fields" in Changsha. At that time, he wrote a lot of literary criticism, but later he put it aside for many years because he started his own business. In recent years, Wu Laoman has written dozens of literary reviews in Guizhou. Recommended Yamo, Wang Qiang, Wang Linong, Yang Jie, Li Yong, Cao Wei, Chen Runsheng, Wang Fu, Anoabu, Cassie, Zhang Kai, Xie Bingzhi, Hu Qiang, Liu Eucalyptus, Zhan Qing, Haihai, Zhao Shi, Deng Hong, Nongfu, Guo Sisi, Jian Renyi, Xie Yingxu, Yin Zhijun, Wu Lizhong, Song Peilun, Liu Linyong, Wang Xiao, Sun Jialei, Li Jiang, Li Pei, Jia Qingxiang, Shi Gang, Wang Haodong and other poets, calligraphers, painters and photographers from Guizhou and Hunan ,entrepreneur.
? Wu Laoman's literary criticism leaves a deep impression on readers, that is, it is not boring, not arrogant, does not exalt or belittle at will, and does not pretend to be profound or obscure. It is very easy to read his articles. He always writes about people first and puts people as the center, allowing readers to first understand the person and then understand his works through this person.