What font does the supermarket promotional poster number use? There are many kinds of P0P numbers of supermarket promotional poster numbers, such as horizontal thin vertical thick numbers and standard numbers. Pop is written in regular characters and the font is square. Rectangular, full and neat font. What are the skills of font design in poster design? How to design fonts in poster design? Pay attention to font design in poster design! Fonts are widely used in graphic design, including almost all the titles and words of visual communication works. With the continuous development of computer fonts, computer fonts are more and more abundant, which provides designers with more choices, but it also leads to fewer and fewer designers who are good at font design. So how to design the font of poster design is the best? Let's take a look at the advanced skills of font design in poster design summarized by predecessors. First, the precautions for font design in poster design (1) The standard text modeling should be integrated with the logo modeling. Standard characters and signs are closely related entities with different functions. The position and combination between them should be coordinated, balanced and unified, which can not only have aesthetic feeling, but also clearly convey corporate culture and business philosophy. (2) The modeling of standard characters should be able to show the unique enterprise nature and commodity characteristics. The names of enterprises or products with standard characters are personalized, forming vivid symbols and expressing rich contents. Design experts have found that "fonts made of thin lines" are easily associated with fiber products, perfumes and cosmetics. "Smooth fonts" are easily associated with soap, cakes and sweets. "Corner font" is easily associated with machinery and industrial supplies. Different fonts can not only make the standard Chinese characters show the individuality of goods, but also show the characteristics of enterprises or goods better after the standard Chinese characters are endowed with symbols, hints, echoes and other modeling factors. (3) The design of standard characters should be consistent with the corporate image strategy. When implementing CI strategy, many companies may keep the original standard characters or make only a few improvements to make them conform to the corporate image strategy. This is often because the standardized words of enterprises have been recognized by the public after long-term dissemination and use. If it changes suddenly, consumers will be at a loss. Therefore, many enterprises choose the design strategy of gradual and continuous improvement. Second, the advanced skills of font design in poster design 1, tilt the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements. 2, the construction of fonts and strokes of public facilities, so that fonts with common strokes to form a sense of integrity. Like 3. Perform partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters. 4. Combining the emotions to be expressed and the atmosphere to be rendered in the advertisement, personalized font design can be combined with graphics. For example, a girl movie poster uses tape to set the whole font. 5. Casual handwriting and skewed fonts, such as those in the QQ show, make people feel cute and relaxed. 6, the font of calligraphy strokes, usually you can use a dry pen to draw a few strokes on rice paper and scan them into the computer for later use. 7. The main rule of font size, rhythm and prosody combination and fine widgets is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation. 8. Irrational graffiti, ugly to the extreme, library to the extreme, but only if the font can be recognized. 9. Small circle design 10. What are the characteristics of orthodox design POP poster fonts? How to practice? Font features of POP posters: flexible layout, easy-to-read fonts, humorous and exaggerated illustrations, and illustrated POP posters expressing promotional significance. The production cost is low, the production time can be greatly shortened, and the operability, flexibility and rapidity are strong.
Several principles that must be grasped when practicing the font structure of POP posters;
(1) The strokes are vertical, horizontal and oblique, and there are no smooth strokes.
(2) Try to fill the grid.
(3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can understand it. However, most of the posters are horizontal books.
Extended data:
Practice the font skills of POP posters;
(1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder and the paper are inclined at 60 degrees.
(2) Don't use too much force when lifting the pen, so as not to drag and the ink will faint.
(3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful.
(4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker.
(5) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid line to the right grid line, it must be parallel to the upper and lower grid lines.
(6) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible.
(7) When writing vertical strokes, the tip of the pen tip is at the thumb position, and writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines.
(8) After the strokes are smooth, when writing near the lower grid line, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke.
References:
-Popular fonts
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