What are the skills of packaging box design?

Packaging box design is the key link of product design, which can leave a deep impression on consumers in many cases. The following Zhonghui Design lists some commonly used packaging box design methods and skills:

Understand the target market: the packaging box must conform to the culture, habits, tastes and needs of the target market. For example, the packaging box design for the Japanese market should follow the golden mean design concept.

Pay attention to color matching: different colors will produce different visual effects and emotional perception. Reasonable color matching makes the packaging box look more eye-catching and beautiful, which can attract consumers' attention.

Consider the nature of the product: the nature of the product is the basis for determining the packaging design. Consumers have strong expectations for every product. For example, green tea will adopt horseshoe design, which is convenient for the selection of production specifications.

Pay attention to structure and technology: structure and technology directly affect the aesthetics and practicality of the packaging box. A good structural design and manufacture can reduce the cost as much as possible and improve the use value.

Highlight brand awareness: Packaging box is an important carrier of brand marketing, and distinctive brand logo and name can improve consumers' awareness, thus promoting sales and brand communication.

Outstanding features: Creative packaging design can not only make consumers remember the goods, but also bring more topics and forwarding, which is an indispensable part of marketing.

Moderate recklessness: high creativity and high attention do not mean good packaging design, because too many design elements can easily lead to chaos and disorder. Moderate indulgence can improve the customer experience, but it should not be blindly pursued.

These methods and techniques are often used by designers when designing packaging boxes. In a word, a good packaging box design should conform to the product characteristics and market environment, and combine with consumers' expectations to create a unique design with visual driving force in color, shape, structure and other aspects, attract attention and desire to buy, and conform to the world trend, adopt new materials and intelligent manufacturing technology.

Zhonghui Design Original Packaging Design Works

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.