Personal brand
More valuable than a house is to build a personal brand.
Why is it that in the next decade, what is more valuable than a house is to build a personal brand?
Why is someone willing to buy my course and give me consulting fees?
Because I am a person with temperature, he thinks linking me is valuable.
Luo Yonghao, for example, sold more than 10 billion products and collected more than 600 million yuan.
Now is the era of algorithm bonus and public bonus. Simply put, it is to seize the public dividend and use the algorithm dividend to incite your business value.
Personal brand
Why do you want to be a personal brand?
Share an example of Zeng Guofan with you.
Since the Tang Dynasty, people have judged whether a person is competent, credible and can be further promoted from four points: "body, words, books and judgments". Moreover, the reason why the royal gang likes a person is "book", that is, whether it can write a good brush.
Zeng Guofan is strong in the other three aspects, but he has no talent in calligraphy, but he has to do it because it is extremely important, so he has made great efforts.
In this era, personal brand is similar to "book", which is important and has to be done.
Personal brand
Why do you want to be a personal brand?
1. Brand is attracting, not selling.
Personal brand is to occupy the user's mind through content and culture, choose you first and then buy! Personal brand is even a sharp weapon for job hunting, recruitment and management.
Step 2 create influence
You can continue to speak in a certain field and shape your influence.
3. Constantly improve yourself.
You can continue to learn and stay competitive.
If you do what others don't do, you can crush your competitors.
When others don't do it, when you start doing it, you are already ahead of your opponent.
How to locate? Start at the end!
Three questions about the soul of business
How to make money? How to earn more money? How to make more money continuously?
Do a good job of positioning and take two steps.
1, find your fertile land.
2. Find out what the market needs
Self-combing method
Work experience, hobbies, abilities and skills, knowledge system.
1. What are you praised for? 2. Are others willing to pay for your praise? 3. Why do you pay the most?
Commercial system construction
Four forms of realization let you change the existing laws in Little Red Book.
First, the realization of commercial advertising
Definition: When a merchant launches a new product or service, there will be demand for launching and publicity, and there will also be demand for brand cooperation.
Ways: the replacement of advertising copy pictures and the realization of brand cooperative advertising reference quotation: no fee+fee; Basic quotation: number of fans * 10%
Second, the realization of commodities.
Definition: realizing with goods in potato shop and realizing with goods in cooperation.
Ways: The professional number can be added to the live broadcast of Xiaohongshu and the small list to get the share.
Commercial system construction
Four forms of realization let you change the existing laws in Little Red Book.
Third, realize private drainage.
Two steps to realize the definition of transaction realization: leave the official account of WeChat in the profile.
Ways: Create a drainage product, set a drainage realization path, implant a hook in the content, and drain it to the official account of Xie Wei or WeChat.
Fourth, curriculum realization.
Turn skills into courses and realize the realization of courses.
Definition: Xiaohong Bookstore officially realizes the way of knowledge payment: Xiaohongshu live class, single class/series class/recording and playback.
Do a good job in the four-piece set of external display
The demonstration of this step has been the result of in-depth thinking and testing.
It must be pointed out that this is not the first step. If you don't see it clearly, look back at the first two steps.
Four-piece set for external display
1. Nickname: The first business card that users know about you. 2. Avatar: Your avatar may be worth millions. 3. Home page: Show your value intuitively and clearly. 4. Introduction: Explain what you do in one sentence.
Make explosion notes from scratch
way
Find three hot topics in a single target area, and search 10 hot notes of each topic through keywords in the station. Analyze the data of each topic 10 notes and select the three most popular ones. Finally, starting from your own interests, choose the one that is the easiest to use. Follow the authors of this topic and do what they do!
principle
If you want to make explosion notes, you must establish an explosion selection question bank through keywords according to your own positioning, first imitate and then surpass.