How to write poster content Question 1: How to write poster content First, understand the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast of composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also separate the composition levels of near, middle and far pictures. The so-called "near" refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in running script. (It should be said that the second line of sight, also called the middle shot), the third line of sight is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people feel bored and lack of appetite. This is caused by not grasping the contrast between density and density.
(2) Text》》》》Extended reading: The text of the poster requires the following contents to be written clearly: First, the purpose and significance of the activity. Second, the main items, time, location, etc. of the activity. Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted. If you have any questions about "", please call our consultation hotline. Shanghai Longkang Advertising Co., Ltd. has always adopted the most advanced computer design technology in the world and introduced 4 digital inkjet printers with international advanced equipment, including 4 Japanese Mutoh 1604 printers and 3 Japanese Mutoh 900C series. 1440dpi, six-color inkjet printing, color More delicate, richer layers, faster, and the finished product is close to the printing effect. Shanghai Cyber ??3312 is used for outdoor printing, with an accuracy of up to 720dpi, anti-ultraviolet, weatherproof, and durable for outdoor use. We will serve every customer wholeheartedly with a new look and attitude, and grow together with your brand. When your brand is promoted, we will also grow and develop. Every progress we make is inseparable from your cooperation and support. When you get our advertising support, it means you will get our good customer service quality!? Question 8: How to write the content of the school anniversary poster. Write something about the history of the school, which celebrities and teachers, or the school’s contribution to social activities. , wishing the school a better future. Feelings about school. Wait for question 9: How to write a poster. First, get to know the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also separate the composition levels of near, middle and far pictures.
The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight is also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, which is defined as the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people tired and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact It’s a few crazy thick lines deliberately scrawled, or streamer-shaped English or patterns, etc., no... Key points, concise poster format and examples
The main function of posters is to promote propaganda, that is, it is a promotional type of writing, so how to write it specifically?
1. From In terms of external format:
The poster includes title, text, publishing unit, and publishing time. The specific display is as follows:
Title (centered)
Text (paragraph) Leave two spaces in front and write in paragraphs)
.......
Issuing unit (to the right)
Issuing time (to the right, Symmetrical to the issuing unit)
2. From the specific content:
1. Writing of the title: It can be directly formulated as a "poster", or the activity content can be directly written, such as " Seminar" and "Academic Report" can also be preceded by the name of the organizer, such as "The Chinese Writers Association holds a seminar on Ding Ling's works."
2. Writing of the main text: Because the poster has a promotional nature, the writing idea of ??the main text can follow the promotional answer idea, that is, the main text = the reason for posting, the main content, and the end.
List the time, location, theme and reason of the event in the reason for posting. The main content must reflect the activity content, participation methods, precautions, etc., and the language at the end must be appealing. In order to enhance the appeal, the general language should be motivating and encouraging.
3. Writing of the issuing unit and date of issuance: indicate the sponsoring unit and organizer, and write the date on the line next to the signature.
Example display
Poster
In order to further promote the development of science and technology activities among college students, the school league committee specially invited Professor XX, a famous mechanic, to come to the school to give a lecture on "How College Students Engage in Science and Technology" "Activity Report", the report meeting time: July 5, 2017, location: College Lecture Hall.
This report can not only explore the mysteries of science and feel the charm of scientific and technological activities, but also communicate and discuss with experts. We hope that all students will actively participate.
XX College Student Union
July 1, 2017
Notes
1. The format must be standardized. The elements must be complete
2. The content must be specific. The topic, time, place, and purpose should be clearly stated. If there are many words in the question, it should be written according to the content of the material to ensure that the main points are complete. What should posters do?
The format of a poster generally consists of three parts: title, body and signature.
(1) Title
There are many ways to write the title of a poster, which can generally have the following forms:
First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.
Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.
Third, it can be some descriptive text. For example, "××× shows his style again, and the old affairs of ×× temple are brought up again."
(2) Text
The text of the poster requires the following contents to be written clearly:
First, the purpose and significance of the activity.
Second, the main items, time, location, etc. of the activity.
Third, specific methods of participation and some necessary precautions.
(3) Signature
It is required to sign the name of the organizer and the date of publication of the poster.
The above format is for the poster as a whole. In actual use, some content can be reduced or omitted.
Notes on poster writing
Posters must state the location, time and main content of the event specifically and truthfully. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience.
With the development of the printing industry, posters have entered the era of computer design and printing. Nowadays, few people make posters by hand, but they print them in large quantities, saving a lot of manpower and material resources. From a global perspective, posters have experienced hundreds of years of experience.
Some people may say that with the advancement and development of technology, posters will be replaced by new promotional media. However, what we see is the integration and complementarity of poster design and new media. Sex, it can be seen that posters still play a decisive role in daily life. We believe that poster promotion will still be a mainstream way of publicity in the future.