Using data analysis to select products
This requires the help of a business consultant.
For example, if you want to sell headwear, enter "headwear" through "Business Consultant-Market-Search Analysis" and rank it according to the search. Note that this is a day's data. (This will be more accurate)
Copy the keywords searched in the first 5 pages to the Excel table:
? Some data screenshots
The above pasted words need to be screened, and the words with the ratio of search popularity to online treasures greater than 0.5 need to be screened out. (Screening criteria are determined according to specific categories)
If the reference value of the degree of competition is below 0.5, it is generally not recommended. This is just a preliminary screening according to the degree of competition.
If your products have the same degree of competition, then look at the click-through rate of shopping malls, which represents the difficulty of category competition. A large proportion means more Tmall, and the more Tmall, the greater the market and competition.
If you want to make a product, the click percentage of the mall is already very high, so it is not recommended to enter again. I suggest that the proportion of shopping malls should not exceed 60%. Of course, specific categories should be analyzed in detail.
Through these data, we can have a general understanding of the market situation, see if there are any market segments that can be done now, how many competitors there are, and how big the current market is, so as to learn more and not blindly enter a highly competitive field.
In addition, let's talk about three product selection directions.
1) more subdivided
For example, the headwear products mentioned above, headwear is a very large market, and we can find some more subdivided markets, such as:
Divide according to festivals
Subdivision of crowd style
2) Unusual and unpopular
The unpopular market is relatively hard to find, and it is necessary to constantly look for new opportunities in life. Life is business.
For example, a seller I knew before, mainly engaged in the film and television equipment industry, started to do it on 17, and now the annual sales have reached10 million. However, this category has higher requirements for thresholds and majors.
3) Focusing on hot topics
For example, the internet celebrity bubble machine and Pikachu water cup which are popular in Tik Tok recently. . .
The dividend period of this kind of products is relatively short, and you can make a lot of money by grasping the wind direction.
After determining what products to sell, choose the source of goods.
After selecting the goods to be sold, you can buy the shops with goods through the third-party online shop transfer platform, and you don't have to go to 1688 or other goods online to find goods, which can save a lot of time. Now Taobao stores can also be transferred without worrying about risks.