Why are cars so expensive? What are the influencing factors?

More and more people are worried that they will not be able to buy a car in the future. Many people think that our country is becoming more and more developed. It stands to reason that cars will be everywhere, every household will have cars, and the price of cars will be lower and lower, not so expensive. Today, I will briefly summarize the reasons why cars are getting more and more expensive: First, the automobile market still lacks chips; Second, the consumption of modern people has been upgraded, and there are more and more rich people; Third, the more new energy vehicles are sold, the better. Traditional fuel vehicles can only raise prices. So what are the factors that affect gasoline pricing?

In fact, there are many factors that affect the price of cars. The price of a car is mainly determined by the value it contains. However, from the marketing point of view, the price of a car is not only affected by the value, but also affected and restricted by the following factors.

1, the cost of automobile production and circulation The cost of a car is that it consumes a certain amount of materialized labor and living labor in the process of production and circulation. Cost is the real factor that affects the price of cars.

2. Consumer demand

The influence of consumer demand on automobile pricing is mainly reflected by the demand ability, demand intensity and demand level of automobile consumers. Automobile pricing should first consider whether the automobile price can meet the demand ability of automobile consumers. If consumers have strong demand ability, enterprises can set higher prices. On the contrary, it should be lower. Secondly, we should consider the degree of consumer demand. If consumers are in urgent need of a certain brand of cars and are insensitive to the price, enterprises can set a higher price; Otherwise it should be lower.

3. Characteristics of automobile products

The characteristics of automobile products are the characteristics of the automobile itself, generally referring to the appearance, quality, performance, service, trademark, decoration, etc. of the automobile, which can reflect the attractiveness of the automobile to consumers.

4, the behavior of market competitors

The setting and adjustment of any car price will attract the attention of competitors and lead them to take corresponding countermeasures. In this kind of confrontation, the automobile enterprises with strong competitiveness have greater freedom in pricing, while the automobile enterprises with weak competitiveness have relatively less freedom in pricing.

5. Government intervention

In order to safeguard the interests of the state and consumers and maintain the normal competition order in the automobile market, the state has formulated relevant laws and regulations to restrict the pricing behavior of automobile enterprises.

6. Social and economic situation

The higher the level of economic development of a country or region, the faster the development speed, the faster the growth of people's income level and the stronger the purchasing power, the greater the freedom of automobile pricing of automobile enterprises. On the contrary, the lower the economic development level of a country or region, the slower the development speed, the slower the growth of people's income level and the weaker the purchasing power, the less freedom the automobile enterprises have in pricing automobiles.