In recent years, more and more programs focusing on promoting traditional culture like "Tang Palace Night Banquet" have become popular. Slowly, more celebrities and entertainers who have embraced national culture have begun to be widely loved. Some surveys show that more than 70% of the Chinese consumers are young people born in the 1990s. Various phenomena indicate that more and more young people born in China, the most prosperous generation, are beginning to return to traditional culture.
National style and national trends rooted in traditional culture have become popular keywords for young people’s cultural consumption. Data from a ticketing platform shows that the number of performances of Kunqu Opera "The Peony Pavilion" in the first three quarters of 2021 has doubled compared with the whole of 2018. In the first half of 2021 alone, the number of crosstalk performances has exceeded 9,000. The dance drama "Only" uses dance to interpret "A Thousand Miles of Rivers and Mountains". "This Green" is a hard-to-get ticket. Quyuan Zatan, which is innovative in its inheritance, is not only the aesthetic taste of parents, but also the choice of today's young people.
The intangible cultural heritage, national trends and national styles that young people like are entering the lives of young people today in the form of fashion culture under the trend of cultural and creative trends. These intangible cultural heritage and national styles contain infinitely rich and complex factors. These factors include Chinese culture, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom, intangible cultural heritage, and traditional culture, which provide rich literature and art for national trends and national styles. Materials, themes, images, forms, symbols and concepts eventually become the cultural source and foundation of national trends and styles
Why traditional culture such as intangible cultural heritage, national trends and national styles are so popular among young people is because, In the pursuit and enthusiasm of this traditional culture that is popular in the form of fashion and cultural creativity, young people's self-style and life attitude are reflected, and they have acquired an identity and cultural identity. In addition, social hot spots and trends are integrated into this trend. In the end, young people found a spiritual fit with the values ??and spirit of the times.
We have extensive and profound cultural resources, which is the basis and foundation for traditional culture to become fashionable. Some traditional cultures such as intangible cultural heritage, national trends, and national styles use the form of television culture, some use new media technology, some are developed through cultural creativity, and some add fashion cultural elements. They carry the spirit and interest of the times, Aesthetic fashion and cultural warmth are reaching the public and young people. This also gives us a new understanding and interpretation of traditional culture. Tradition and history are no longer rigid and inflexible, but are vivid, fresh and creative. This brings us closer to tradition and becomes a way for us to return to history and tradition.
Nowadays, many people who like traditional culture think that it is because the country has become stronger and the national self-confidence has increased. In fact, this is only one reason. The most fundamental thing is Chinese culture, which is excellent enough in itself. Chinese culture is broad, profound, and has a long history. Traditional culture is based on the three schools of Confucianism, Buddhism, and Taoism, including thought, writing, and language, followed by the six arts, namely: ritual, music, and shooting. Finally, Yushu Shu includes calligraphy, music, martial arts, folk arts, chess, festivals, folk customs, etc. derived from affluent life.
In addition, young people have strong learning ability and their own ideas. After integrating traditional culture and modern popular elements, they create many colorful and excellent works that make people fall in love with them at first sight. The following summarizes the popular categories to share with you. Everybody
1. Drama songs
As a short video of five post-00s girls singing pop songs in a drama became a hot topic, the 416 girl group came into everyone’s sight. They sang popular songs such as "Exploring the Window", "Red Ling", and "Guanshan Wine" using opera arias from different genres. The editor also saw Boss Bian's skewering video in September 2019 and couldn't extricate himself. There are also many opera singers and songwriters who are particularly good.
2. Hanfu
Everyone can feel that Hanfu is slowly being remembered and liked by people. The revival of Hanfu can achieve today's achievements, which is inseparable from everyone's efforts and dedication. . During traditional festivals, you can often see young people wearing Hanfu taking photos in scenic spots with ancient buildings and on the streets. The clouds look like their clothes, the flowers look like their faces, and the spring breeze blows the sills, which is full of dew. It's very beautiful.
On June 11, local time, Jianuo walked into the graduation ceremony of Shelton College in Canada wearing a Hanfu. Many netizens exclaimed: Being generous, dignified and elegant is cultural confidence.
3. Armor
Armor looks exciting. Every boy wants to put on armor and experience the feeling of fighting on the battlefield. Cui Qi in the popular TV series "The Twelve Hours of Chang'an" is impressive.
4. Slim Gold Style Calligraphy
With the popularity of Internet celebrities, the history of Song Huizong Zhao Ji has become known to more people. Thin Gold Style is a calligraphy style with exquisite brushwork and a very unique style in the history of calligraphy. It is very different from traditional calligraphy styles such as Jin Kai, Tang Kai and other calligraphy styles. It has a strong personality.