The plaque is not only a sign, but also a sign of culture and even a sign of cultural identity. It is widely used in palaces, archways, temples, ancient buildings and Chinese decorations in China, conveying information about imperial power, culture, people, beliefs, commerce and so on.
Plaque is mainly used in the commercial field, and it is a unique advertising form of spreading commercial information in China. It shows the integrity of the store by taking literary works skillfully, relying on the literary talent of business associations, quoting idioms and allusions, attaching myths and legends, inscriptions by celebrities, using auspicious psychology, choosing religious words and expressing gratitude feelings, etc. It is loaded with heavy national business ideas and embodies the color of traditional culture.