1 The design of the emblem combines the traditional culture of the host country and shows the national characteristics.
National design is one of the development trends of logo design in recent Olympic Games. The more national it is, the more cosmopolitan it is. The design of the emblem and the regeneration of the traditional culture and national culture of the host country in form or spirit are mainly reflected in the following aspects:
1. 1 Use a representative city emblem to reflect national characteristics.
1960 The 17th Olympic Games was held in Rome, Italy. The emblem of this Olympic Games is based on ancient Roman culture.
Legend has it that the founders of Rome, romulus and remus, were raised by a female wolf. Since16th century, the sculpture design of "mother wolf nursing baby" has become a symbol of Rome. The emblem design of this Olympic Games puts this symbol as the main pattern in the most eye-catching place of the emblem, which fully embodies the cultural tradition of the host country. Nationalism began to appear from the design of the emblem of this Olympic Games.
1.2 expressing national characteristics with abstract symbols
1968 The19th Olympic Games was held in Mexico City, which was the first Olympic Games held in South America at that time. This meeting
The Olympic emblem will unfold the Olympic number "68" repeatedly, forming a repeated circle.
The English name "Mexico" of Mexico, the host country, has also undergone a similar expansion, forming a complex network structure. Although the emblem of this Olympic Games adopts abstract characters as its theme, it has strong national cultural charm. It extracts design elements from the characteristics of ancient Mayan culture and Aztec culture, and draws lessons from the method of repeatedly using lines to form patterns in ancient Indian culture, which has Latin American romantic and unrestrained national characteristics. 1.3 The national flag is used to embody national characteristics, and the United States is the most typical in the expression of national characteristics. So far, the United States has hosted four Olympic Games, three of which adopted the American Stars and Stripes as the design element, especially the emblem design of the 23rd Olympic Games in Los Angeles is the most representative. The emblem of this Olympic Games evolved from the American flag, with the five-pointed star as the main color and 13 parallel dividing lines interspersed. These thirteen parallel lines symbolize the thirteen states when the United States became independent. Moreover, this design also has the visual effect of dynamic and static combination. 1.4 Use calligraphy to embody national characteristics, the most representative of which is the 29th Beijing Olympic Games in 2008. The emblem of Beijing Olympic Games "China Seal Dancing Beijing" is a milestone of the Olympic visual image. It combines the characteristics of China and Beijing with the elements of the Olympic Movement, organically combines China's traditional portrait seals and calligraphy with the Olympic rings, and transforms them into a moving human figure through artistic exaggeration. The design of the emblem embodies a sense of modernity based on a long history and tradition, with strong China characteristics. 1.5 1948 The symbol of the 14th London Olympic Games was chosen as the landmark of London-Big Ben. 1976 Montreal Olympic Games, with the Olympic podium and the five rings as the main body, plus the M symbol representing Montreal, has strong regional characteristics. 1980 Moscow Olympic Games takes the Kremlin, which best represents the image of the Soviet Union, as the design element of the emblem. The logo design of the 2000 Sydney Olympic Games has strong regional characteristics and profound cultural connotations. It takes the boomerang representing local indigenous culture as the arms and legs of athletes in the logo design, and the sail-shaped roof outline of Sydney Opera House representing European culture as the shape of the flame. The application of Australian national culture and architectural landscape as design elements vividly shows the human geography of Australia. The design of the emblem combined with the world political background at that time. In a specific era, the design of the Olympic emblem also reflects the specific characteristics of the times. These characteristics of the times combined with the special national political situation at that time produced special symbolic significance, which was finally expressed through the emblem. The emblem that best embodies this feature is1the first1Olympic Games held in Berlin, Germany in 1936. At that time, Berlin was the seat of the Nazi regime. In order to consolidate Hitler's rule and publicize his political ideas, both posters embody the "powerful" Germanic national spirit. Therefore, this emblem is full of cold breath, and the composition gives people a sense of oppression.
Also reflecting this feature is the18th Summer Olympic Games held in Tokyo, Japan from 65438 to 0964. In order to change the international status of the defeated countries in World War II and highlight the national image, Japan adopted the national flag element in the design of the Olympic Games. The designer takes the red sun on the Japanese flag as the main body, hanging high above the picture and the Olympic rings below. The whole picture is concise and to the point, with strong visual impact. Conclusion Shaping a successful Olympic emblem is an important content of successfully hosting the Olympic Games. The most important thing is innovation. We should not only see the development trend of the Olympic emblem design, but also integrate it in various ways, fully display the cultural characteristics and human geography of the host country through the external window of the emblem design, and better inherit the Olympic spirit.
I think the design points of the Olympic emblem are as follows:
First of all, it is very important to embody cultural attributes, because the spirit of competitive sports is conveyed behind the Olympic Games, and what can be passed on to future generations is passed on to future generations through this cultural factor, which is also the most important part of the Olympic Games for so many years.
The second point is to embody a sportsmanship, which must be global and five continents. Only in this way can we embody the ultimate spirit of the Olympics.
The other point is humanistic spirit, which can be conveyed by some traditional ideas of culture and competitive sports, or by a unique humanistic idea of humanistic care spontaneously established by the host country.