With the joint launch of "God Bless the People" animation, Gu Ming has specially added a thousand miles of red milk tea, specially customized God Bless the People's joint paper cups and joint packaging bags, and presented joint stickers, joint cards, joint badge sets, joint raster card sets and other accompanying drinks. The nationwide 12 city 12 store has become the theme store of the joint activity of "God Save the People", with more than 100 stores and thousands of stamp shops.
Nowadays, high-quality IP cross-border joint brand has become a common innovation exploration of tea brands and is also well received by consumers. Talking about why he chose to cooperate with the animation God Save the People, Gu Ming said that the trend of China Tea is Gu Ming's exploration based on China's cultural confidence. By focusing on good tea, light milk tea series is highly sought after by consumers.
For example, the success of the first charred calligraphy cup proves the potential of ancient tea in shaping explosives with China cultural characteristics. Domestic animation is the main gathering area for ethnic customs and painting audiences. "God Bless the People" is a super-guochuang IP with both traffic and word of mouth, and it is also the first episode to watch hundreds of millions of guochuang animations.
Brief introduction of brand cooperation in Gu Ming
On 20 19 12, Gu Ming and Ahuatian launched Ahuatian series, Ahuatian Cocoa Latte and Ahuatian Matcha Latte.
In June 2020, Avatar coffee ice and Avatar cocoa ice went on sale.
In August 2020, Gu Ming and Haagen-Dazs launched Haagen-Dazs series, Haagen-Dazs mango ice and Haagen-Dazs peach ice.
June, 5438+October, 2020/KLOC-0, Gu Ming and my people, my homeland film IP linkage.
In June, 2020, 165438+ 10, a limited-edition new Halloween product-Crispy Beibei Pumpkin was launched.
From June, 5438 to February, 2020, Gu Ming, in conjunction with Netease Future Conference, launched a number of limited-edition co-branded teas such as Leng Cha (Orchid Honey/Quiet Ancient Road/Mingxiang Jasmine) and signature lemon tea.
From June, 5438 to February, 2020, Gu Ming X Twist FunAge jointly launched the "All Nerves Return" campaign to decompress Hang Cheng's wishing season.
Please refer to Baidu Encyclopedia-Gu Ming for the above contents.