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In fact, when it comes to online celebrities, we have to go back to the definition of "red". Red generally refers to a celebrity or a well-known person or thing. The author believes that "red man" can be regarded as a "famous figure" with certain personality, ability, image and behavior characteristics, which has aroused widespread concern and followers in society.
The original red man can be traced back to the creators of knowledge, technology and artistic products at all stages of human society and their works, such as ancient painters, famous doctors, famous craftsmen, calligraphers, architects, thinkers and many famous works. With the development of science and technology, most contemporary celebrities are well-known figures and works in the fields of architecture, film and television.
With the development of the Internet age, network celebrities based on strong interactive relationships began to rise, and "celebrities" became more and more popular and decentralized. Therefore, online celebrities are actually an extension of "red people" under the changes of technology and social structure.
The growth paths of stars are quite similar: taking a beautiful young fashionista as the image representative, taking the taste and vision of stars as the leading factor, making money selection and visual promotion, gathering popularity on social media, and relying on a huge fan base for targeted marketing, thus turning fans into purchasing power.