Brief introduction of painting and calligraphy channel

On July 8, 2006, 18, the only professional TV channel specializing in painting and calligraphy in China-Painting and Calligraphy Channel was officially launched. The insiders believe that the launch of the painting and calligraphy channel will lead China people to start a new life in the economic era. After more than a year of preparation and trial broadcast, the painting and calligraphy channel has retained seven categories and 26 columns of programs such as consultation, special topics, training, live broadcast, appreciation, talks and documentaries, and has a large number of video files of domestic and foreign artists. The Central Radio and Television Tower invested in the construction of a 4-channel digital broadcasting platform and a 400m2 all-digital broadcasting center.

CCTV Painting and Calligraphy Channel East China Work Center is located in Hangzhou, Zhejiang. To undertake the channel promotion and program production of painting and calligraphy channels in East China, as well as the integration, promotion and operation of painting and calligraphy market and related industries. In the rich artistic atmosphere in East China, combined with the unique regional resources and channel advantages, we will build an advantageous professional media platform for the exchange of painting and calligraphy art lovers and the development of painting and calligraphy art industry.

Channel purpose: carry forward the tradition of painting and calligraphy, promote the popularization of painting and calligraphy, explore the treasures of painting and calligraphy, build a platform for painting and calligraphy exchange, and provide digital TV media for painters, artists and art lovers to communicate and serve.

Responsible for filming and production: special columns such as life of painting and calligraphy, stories collection, masters of painting, China Art Exhibition, paintings described by painters, and live programs such as auction roadshows and online auctions. The shooting duration can be set to 5 minutes, 15 minutes, 30 minutes, etc. It can also be planned according to the requirements of the channel.