First, replacing the original regular calligraphy with dynamic fonts is full of vitality and reflects dynamic balance; It fully embodies the ability of enterprises to understand and adapt to the dynamic environment in the information age, which means that the environment in which enterprises live is changing at any time, and enterprises must change with the change; Secondly, China's calligraphy contains the essence of oriental culture for thousands of years, harmony, nature and pursuit of perfection, which expresses Haier's idea of pursuing the harmony and unity between enterprises and social environment, enterprises and natural environment, and enterprises and human environment, and advocates environmental protection in order to achieve the realm of harmony between man and nature; Thirdly, the perfect combination of "Haier" two calligraphy fonts has a strong sense of flying visually. At the same time, every trend reflects the perfect state of overall balance, which means that Haier strives for balance and balances harmony in dynamics.