To show a vibrant China to the world, we need to show the modern form and international style of traditional culture. When it comes to "going global" culture, perhaps we should think more about how Chinese culture "on the road" can better achieve "international expression." The “Cultural ‘Going Out’: Value Application and Communication Paths of Chinese Culture” forum held recently at Beijing Normal University focused on the “international expression of Chinese culture.” The true expression of Chinese culture lies in people. When it comes to Chinese cultural expression, many people first think of the cultural elements and characteristics displayed by cultural carriers - art, movies, books, music, Chinese Kung Fu, etc. Zhao Qizheng, director of the Foreign Affairs Committee of the National Committee of the Chinese People's Political Consultative Conference It seems that this is only the second level of Chinese cultural expression, and the spiritual level is the primary level of Chinese cultural expression. In other words, the true expression of Chinese culture lies in people. Just like people like a person because of their character, people also like a nation because they like the character of that nation, and culture includes the entire character of a nation. When people know and like a nation, they usually start by knowing and liking its culture. Culture transforms people, and people inherit culture. Zhao Qizheng believes that people's words and deeds, understanding of social responsibilities, etc. are culture, and Chinese people who "go out" have become the carrier of Chinese culture and a living expression of Chinese culture. When Chinese people go abroad, they bring with them Chinese culture. This is also an important reason for the rise of "people-to-people diplomacy" in recent years. Chinese culture "goes out" and "everyone has a responsibility." Pay attention to tradition and focus on the present. In 2012, Google conducted a survey called "Beautiful China" in 9 countries around the world. The main question was "What makes Beautiful China beautiful?" In the final statistical results, "culture, history, and scenery" ranked the top three. Regarding the question "What are the most distinctive core elements of Chinese culture?", the order from high to low is "Chinese traditional architecture, tea, calligraphy, painting, Buddhism, emperors, traditional Chinese medicine, dragons, and Kung Fu." It can be seen that the traditional factors of Chinese culture are deeply rooted in the hearts of the people internationally. Mei Song, director of the Beijing Cultural and Creative Industry Promotion Center, believes that the core element of Chinese culture is the five thousand years of Chinese civilization history - a culture that lasts for five thousand years means that this culture is excellent enough, which is our advantage. But in the process of presenting Chinese traditional culture to the world, we still have some problems, such as our lack of confidence in our own culture. Jia Leilei, director of the Cultural Strategy Research Center of the China Academy of Arts, said that in the process of cultural "going out", it is necessary to change the communication strategy of focusing on the past and disregarding the present. There is no doubt that ancient cultural elements serve as cultural heritage and demonstrate the value of traditional culture, but they cannot be promoted as cultural symbols of the current era. Contemporary China expects others to recognize not only its splendid traditional culture, but also its colorful contemporary culture that embodies the characteristics of the times. To display Chinese culture internationally, we need to configure cultural elements according to the market demand of contemporary culture, build a communication platform based on popular culture, and cast a cultural image according to the country's future development needs. Yu Dan, a professor at Beijing Normal University, believes that in the international expression of Chinese culture, traditional cultural elements and contemporary cultural elements are not inconsistent. We need to clearly reflect on the essence and dross of culture so that the way forward can be more rational and orderly. Update thinking patterns and communication channels China's rapid rise has attracted worldwide attention, but there is a big gap between foreigners' understanding of China and China's actual situation. Some opinion polls show that people in some areas abroad are full of uneasiness about China's rise. They feel that something has happened in China, but they do not fully understand what has happened and changed. This idea stems from a lack of understanding of China. To resolve this contradiction, China must think about how to introduce itself to the world and how to communicate with the world. This goes back to the question of how Chinese culture “goes out”. Stones from other mountains can be used to attack jade. Mai Qian, consultant of the Foreign Suggestions Advisory Committee of the State Administration of Foreign Experts Affairs, gave his advice at the forum - to establish new thinking patterns and communication channels. Mai Qian proposed that in the process of cultural export, China needs to develop diversified channels for dissemination abroad. For example, in some countries it can be through propaganda, but in Europe and the United States, it must be induced to be truly effective. Public diplomacy provides such a new channel.
However, in addition, we must also update our thinking model, such as understanding the thoughts and attitudes of the target audience, focusing on how to stimulate the audience's interest, focusing on two-way interaction, emphasizing cooperation, paying attention to multicultural backgrounds, and at the technical level, we must also pay attention to the language of the input country. wait. Under the guidance of the new thinking model, public diplomacy can truly play its role, making the path of Chinese culture "going global" smoother and smoother.