The recent movie "Nezha: The Devil Boy Comes into the World" has become a hit!
(The title of the film is hereinafter referred to as "Nezha")
This little Nezha, who has a hateful face, wears world-weary make-up, and has a violent and perverse personality, is very different from what the audience has imagined in the past. Nezha has a traditional image, but since its release in the past few days, the box office has been rising at a speed visible to the naked eye, which shows how popular this movie is.
When "Nezha" was released, the posters were all over the screen. Netizens gave rave reviews and were amazed by these beautiful pictures. In fact, the design techniques used in "Nezha" are used in most Chinese style posters. Let's take a look!
01
Calligraphy fonts
Calligraphy is a unique art form of Chinese characters. The same character is written with different techniques, conveying different spirits and artistic conceptions, making the Chinese characters It has high artistic and aesthetic value.
The word "Nezha" in these three posters is the calligraphy font used. It is very personal and easy to recognize. It plays a finishing touch in the posters.
Because of this, calligraphy fonts are often used by designers in designing ancient-style works, and they have also become one of the commonly used elements in Chinese-style design.
02
Large areas of blank space
Using large areas of blank space can highlight the traditional and simple temperament of the subject, and at the same time, it can also focus the eyes well. Where you want to express yourself.
It can be seen that in the poster of "Nezha", the text of the poster is very restrained. Except for the necessary text, everything else is integrated into the entire design body in the form of dots and lines.
03
Use of Chinese elements
Lotus is something that has some connection with Nezha. It is used in the creation of poster scenery and Nezha’s clothing. There are also fonts, these all have lotus-related elements.
In Chinese style design, you can use design elements to create a design style that combines tradition and modernity, but please note that not every theme is suitable for Chinese style.
04
Traditional Chinese Colors
The posters of the characters in the movie "Nezha" can be intuitively seen that they use traditional Chinese colors and color systems. Very unified and harmonious.
In ancient my country, the colors in the traditional color spectrum are relatively calm, and the overall color saturation is not very high. Generally, designers will use neutral tones when matching colors. The purpose of blending is to create a unified and harmonious atmosphere in the picture.
For those who want to know more, here are two Chinese color matching websites for your reference.
Color matching website: /
Color matching website: /
The above are the design methods commonly used in Chinese style posters. The method is very simple and requires little basic knowledge. You can know it even if you understand it, but if you want to really use it well, you must go through professional study.
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