On January 16, 2014, People's Daily Online officially released a new visual image recognition system.
The Chinese part of the new LOGO inherits the word "people" from the "People's Daily" inscribed by Mao Zedong, and the word "net" is taken from the "Mao Zedong Calligraphy Dictionary" published by the People's Publishing House. Correction to make the visual style more unified and the details more refined. The font of the People's Daily Online logo continues the calligraphy charm of Mao calligraphy, which is vigorous, powerful, stretched and reasonable.
The font of the English domain name has been redesigned to be more in line with the simple and easy-to-recognize aesthetic style of the Internet era.
The core logo design of People’s Daily Online’s new LOGO, combined with the main colors of red and yellow of the Communist Party of China flag, abstracts two dancing “human” shapes, which is free and elegant and full of tension. The connected character "人" not only symbolizes the connected and interactive nature of the Internet, but also represents the People's Daily Online's commitment to opening up the official and private public opinion fields and becoming an important platform for official and private interaction. The logo as a whole is like a globe, representing People's Daily Online's development vision of global coverage and all-round reporting. To the world, build an international first-class media
As a key national news website, People's Daily Online releases authoritative news information 24 hours a day to build a global and full-coverage all-media platform; relying on the strength of the country and the nation, China image and spread the voice of China. The core logo is like a rotating earth, implying the internationalization of People's Daily Online: openness, facing the world, global layout, and building a first-class international media.
Connecting the public and the public to build a harmonious public opinion field
The graphic consists of two characters "人" interacting with each other, with the red of the Communist Party of China flag and the Chinese national flag as the main color. The first character "人" is Chinese red, symbolizing the party and the country; the yellow pattern on the right also shows the character "人", symbolizing the sons and daughters of China with yellow skin. The two "people" holding hands and dancing present a vivid picture, implying smooth communication and harmonious interaction between the party, the country and the people, and between the people.
Listen to and ask questions about politics, and create an open and rational platform for discourse
The logo design is consistent and reflects the characteristics of Internet communication and interaction. The two characters "人" are interconnected and dynamic, showing an open and expanding trend as a whole, implying that People's Daily Online draws on the strengths of others, embraces all rivers, makes suggestions, brainstorms, consults the people, supervises the government, and creates an open and rational platform for discourse. .
Continue the classics and show the cultural heritage
The three characters "People's Daily Online" are in Mao Zedong's calligraphy font. The word "People" is taken from the "People's Daily" titled by Mao Zedong, and the word "Net" is taken from the "Mao Zedong Calligraphy Dictionary" published by the People's Publishing House, which reflects the inheritance and development of the People's Daily by the People's Daily; English domain name comparison It turns out to be simpler, easier to read and remember. The logo, hair type, and English letters are cleverly combined to create a harmonious and complete look. The logo has a clear image, a strong sense of the times, and profound meaning; the calligraphy is vigorous, stretching, and beautiful. The entire LOGO is both dignified and dynamic, with bright vision and rich meaning.