The logo takes the word "winter" in China's calligraphy as the main body, and skillfully combines abstract slideways, ice and snow movements with calligraphy, so that people and books are integrated into one, and heaven and man are integrated; The two points below the winter word are conveniently merged into 2022, which is vivid and natural. This symbol not only shows the vitality and passion of winter sports, but also conveys the unique charm of China culture.
Extended data:
Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics combines the rich oriental cultural heritage with the international modern style by using the artistic form of China calligraphy, presenting a new image and dream of China in the new era, conveying China's dream of running the Beijing Winter Olympics well, realizing the goal of "300 million people participating in the ice and snow sports", promoting the development of the world ice and snow sports and making new contributions to the international Olympic movement in the new era.
The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.
The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports.
In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.
Baidu Encyclopedia-Symbol of 2022 Winter Olympics