In fact, Mimeng can fire, which is essentially a "phenomenon", not how special Mimeng is. From the development of the media to today, there is not this Mimeng, but also another Mimeng. Mi Meng just made a contemporary "self-media" to the extreme in business and accuracy.
The reason why Zhenge Fund and Luo Ji Thinking didn't invest in Mi Meng is that Mi Meng's official WeChat account is broiler, both of which are cash flows. Mi Meng is better than these families in topic selection. Mi Meng doesn't intend to make a single new media product at all, and sell more advertisements to make money and get investment. She is much smarter than most new media practitioners. The first time she started a business, she started a film and television company called "Everything grows", but it closed down because she made an online drama with 20 million hits every month, but she could burn too little money and closed down before making an IP drama.
Mi Meng's second venture is to save the country by curve. First of all, he will develop fans on the official WeChat account, increase the exposure and make as much money as possible, and then he will devote his energy to making film and television dramas. What she needs most now is the support of media predators. As long as there is money-saving investment from film and television companies such as Huayi or Light, the broadcasting platform will settle in. Whether it's iQiyi Youku LeTV or Hunan Zhejiang Satellite TV. In fact, she may be trying to reach a memorandum of cooperation in several aspects.
If she is lucky, Mi Meng can become the next cultural IP-what she is most talked about is her storytelling ability and manipulating public thinking with her stories. All film and television practitioners know how powerful storytelling is. Mi Meng can tell a story that exposes human nature and manipulates public opinion through three thousand words, and this explosive discussion is not once or twice. She can reach the G-spot of the public almost every time. This insight is her most terrible ability-whether Jing M. Guo writes novels, shoots youth magazines or films, he just tries to get young people to contribute money to him. Mi Meng can handle middle-aged people from the student stage to white-collar workers or even those in their forties, because she not only knows what young people like and hate.
Her road to success is not as simple as everyone thinks-you think you can be better than Mi Meng if you kneel down to the powerful and the public and write articles that the public can poke the G-spot. Actually, it's no use lying on the ground. She did it earlier than you and she was smarter than you.
We say that this way of profiting from people's dark side is evil, and it can't last long. But who will remember that the first melatonin sold by Shi Yuzhu through TV advertisements in more than ten years was based on psychological suggestion exaggeration, and guided the public to buy this unnecessary health care product for profit? It is Shi Yuzhu's brainwashing marketing that has helped many health care products on the market for more than ten years-without the touch of gold in Shi Yuzhu, marketing guru, domestic health care products would still stay at the level of calcium supplementation in blue bottles. Shi Yuzhu's first IP-level online game journey and his game company Giant Network will not talk nonsense. How many middle school students are addicted to this future because of the stimulation of unregulated online games? Isn't this profit from taking advantage of human weakness more sinful than Mi Meng's writing poisonous chicken soup to expose negative energy, writing film and television reviews to entertain the public, patriotism and eternal tears?
Many people accuse Mi Meng of losing face in order to make money. The current situation is that her company can not only repay the money that investors invested in her first failed venture through the article on WeChat official account, but also continue to be a screenwriter and engage in the film and television industry for another year with what everyone calls "evil money". By then, it will become an inspirational story like Joker Xue's efforts to make money by opening a Taobao shop, sending soft articles in Weibo and opening a hot pot restaurant in order to realize his musical dream. It is almost inevitable that she only needs to participate in a film and television drama created by herself, but it takes time. Not only can she continue to make money through the official WeChat account, but she can also build word-of-mouth and expand marketing by filming film and television dramas. With the forgetfulness of Chinese people and the social Darwinian mentality of advocating "the winner is king and the loser is enemy", Mi Meng will become an inspirational model for fans to pursue their film and television dreams for another three years.
She represents a modern Chinese dream, which is more obvious than Joker Xue or Zhang Wei. From the beginning, she became popular not through TV or paper media, but as a star in the era of Weibo and WeChat. She's not papi sauce. It spreads easily. The smiling video quickly became popular. Internet celebrities on ytb create funny videos with papi sauce, which is very talented and a little acting, but it can't rank in the European and American circles. Internet celebrities, a funny video, have always been rapidly declining. When the Sanbanfu with papi sauce didn't show much entertainment effect than expected (in fact, by watching her new video, we can find that her creative ability and topicality have rapidly declined), Liu Zichen will become popular in Ai Keli next. Who will remember the boy who broke the news in the video age a few years ago? At that time, almost all college students knew them. If the agent who manages papi sauce can't successfully win the film and television resources or the guest role of reality show for her, or even the large-scale discussion and sympathy caused by Luo Ji's thinking and ordering food by radio and television, the public's memory of online celebrities or stars without film and television masterpieces is short, and she is not lucky enough to find a Huang Xiaoming to fry cp, then the rapid flop of papi sauce is almost inevitable.
This large-scale reality show can become a cultural phenomenon-in fact, it is almost short-sighted to discuss the success or failure of Mi Meng at present. If she is lucky, she can become another cultural movie mogul like Jing M.Guo.
She is even more tenable in this country than Jing M. She has never copied the criminal record of the defendant's court, and she is not famous for her localized foreign cultural works. She has no original sin. Her biggest offense to her colleagues is that she is too sensitive to the times, far more adaptable than others, and more capable of skillfully using this country with chaotic values. However, a few years ago, Liu Yu, her most admired domestic cultural figure, was born in the southern newspaper industry. She used to be a person with strong ideals and pursuits, disillusioned with this system and physically opposed it-she used to be the author of the first issue of Solo Magazine sponsored by Han Han. Everyone knows that Han Han once had an ambitious reputation in the publishing industry for promoting public discussion on social topics and spreading universal values. I believe Mi Meng really expected to be a free guide at that time.
You can laugh at Mi Meng for losing her sense of responsibility as a cultural person and her sense of shame as an intellectual, but you can't stop her from using her talents to make money. She used to be a romantic and ideal cultural person. I don't believe that a person who can understand the pain of Jin Shengtan or Qu Yuan doesn't have some sincere ideals. She probably didn't see her disillusionment until she was in her thirties. We can all miss the old Mi Meng, a Mi Meng who bravely told the truth, but that's all in the past. We can also choose to berate her and tell ourselves repeatedly not to be like her-when faced with the right and difficult choice and the easy choice, she chose the latter.