The Chinese nation has a long history of five thousand years, so Chinese culture is extensive and profound. When designing posters, excellent traditional Chinese elements are often used, making the poster design even better. Therefore, the use of traditional Chinese elements plays a great role in poster design. So here we will give a detailed analysis of the role of excellent traditional Chinese elements in poster design.
1. It is the inheritance and development of traditional Chinese culture
Today's society has gradually developed into an information society, and the exchange of information between different countries has become increasingly frequent, so more and more Many foreign cultures have invaded our daily lives. Although we do not deny that there are some things worth learning from them, we must also be aware of the bad sides of these foreign cultures. This requires that we must absorb foreign culture on the basis of inheriting and carrying forward traditional culture, and be able to take its essence and discard its dross. So it can be said that adding Chinese traditional cultural elements to our graphic design work, promoting our traditional culture through the broad platform of graphic design, so that more people can discover the charm of traditional Chinese culture, this is exactly A kind of promotion and development of our traditional culture.
2. It is the need to develop independent poster design brands
China's graphic design industry can be said to be in its infancy in the world, and its development is not yet complete and comprehensive. The reason is that we have always relied on imitating and learning from the Western graphic design industry, and have not been able to form our own independent graphic design brand with Chinese characteristics. Only by adding our national culture, national spirit and other contents to the graphic design industry can we gradually form an original design concept and make our graphic design industry occupy a place in the world.
3. The application of Chinese calligraphy in poster design
Our country’s calligraphy skills are a symbol of traditional Chinese culture and have a history of thousands of years. It has various forms and rich content. From ancient oracle bone inscriptions to later official script, cursive script, running script and other writing forms, it has always exuded its unique charm and is sought after by our country and foreign friends. Therefore, it can be said that Chinese calligraphy art has a certain influence internationally. Calligraphy pays attention to the writing method of glance and stroke, and focuses on the overall structure and layout, which is consistent with our graphic design concepts and ideas. Therefore, we must be good at and dare to apply Chinese calligraphy art to our graphic design, use the charm and influence of calligraphy art to drive the progress and development of our graphic design industry, and create a graphic design brand with Chinese characteristics.
4. The use of traditional Chinese patterns in poster design
In the initial stage of human civilization, the recording of information and the expression of content mainly relied on simple patterns and pictures. Completed. In our country, patterns are not just simple content records, but also contain the good wishes of our ancestors and their sustenance for life. Therefore, traditional patterns occupy an important position in the minds of Chinese people. Therefore, it can also be effectively used in our graphic design work. For example, the dragon pattern is an important symbol in our traditional culture. As a sacred symbol in the minds of the Chinese, the dragon expresses our gratitude and awe to God. At the same time, the dragon has always been regarded as a symbol of power and status in ancient times, so we Chinese also like to claim that we are the descendants of the dragon. Cleverly combining the dragon pattern with the design content can not only make the design content appear smart, vivid and lively, but also convey a unique Chinese cultural atmosphere, making it easier for people to accept and understand.
5. The application of traditional folk cultural elements in poster design
In the long-term labor production and daily life, the working people of our country have gradually formed many unique folk styles. Cultural symbols and cultural symbols are important parts of our traditional culture.
Folk cultural elements condense the sweat of the working people and are the crystallization of the people's wisdom. They also include the simplicity and kindness of the working people. These cultural elements are closely related to people's clothing, food, housing, transportation and daily life, fully embodying the view that art comes from life. Therefore, we can also apply traditional folk cultural elements to our graphic design, such as folk paper-cutting art. It is a true portrayal of the working people’s life and production, embodies the people’s living conditions, and also contains the working people’s views on The good wishes and pursuits of life are inside. It can be said that national cultural elements will bring new content and new ideas to our graphic design work, and effectively promote the development of the graphic design industry.
Traditional Chinese elements play a very important role in poster design, so everyone uses traditional Chinese elements flexibly in poster design. This is the basis for designing exquisite and excellent posters, thereby making poster design even better. .