1. Social media: Use social media platforms such as WeChat, Weibo and Tik Tok to publish photos or videos of works, increase exposure and attention, and establish contact with potential customers.
2. Art platform: Open shops on Taobao, JD.COM, Pinduoduo and other art platforms to display and sell calligraphy works, so as to attract more potential customers.
3. Art exhibition: lease local or national art exhibition venues to display your own calligraphy works.