How did the franchisees of modern China tea shop grow up?

Compared with the quasi-first-tier cities such as Beishangguang, Chengdu and Hangzhou, Changsha is a city with a weak sense of existence most of the time. Low housing pressure and suitable climate have created Changsha's unique consumption soil. Residents love to eat, drink and play, so many consumer brands have been born here.

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13 13 In February, Modern China Tea Shop opened its first shop in this pedestrian street. Its founder, Lu Liang, probably didn't expect that his shops would spread all over Changsha within six years and become a major feature of the city. Modern China tea shops, super writers and friends, etc. It has become the punching place of Changsha among network celebrities, and even derived the business of "taking photos without drinking", which is very popular on platforms such as Idle Fish and Weibo.

Official website, a modern China tea shop, Changsha, comes out of Changsha Wuyi Square subway station, walks 400-500m along wuyi avenue, and then goes south to the south gate of Taiping Street. Less than a kilometer away, there are more than a dozen modern China tea shops scattered on the road. Shops vary in size, some only occupy a few square meters of tea window, some are three or four-story concept shops, and some sell surrounding tea with brand Zhihu tea. But all these stores have one thing in common: on an ordinary working night, people are more or less, and most of them are waiting in line at the door.

In product development, modern China tea shop uses tea instead of pure milk. This was a bold decision at that time, because ordinary milk tea only costs a few dollars a cup, and only high-end drinks with twenty or thirty dollars will use pure milk as raw material. The product price of Modern China Tea Shop was around 14 yuan, which was once the most expensive in the city, but its gross profit margin was 10% lower than that of ordinary milk tea now, and 20%-30% lower than that of bubble tea which was profiteering in the past.

Modern China tea shops all know that in Changsha, where milk tea is everywhere in Taiwan Province Province, if you want to gain a firm foothold, you must go out of differentiation. This difference is not only reflected in the appearance and style of shops and products, but also included in every drink.

There are no identical modern China tea shops, and different designs are made according to local conditions, but the style is unified, mainly with Chinese style. Swimming in the water and splashing ink calligraphy all reflect Lvliang's hobbies and tastes.

It is this unconventional style that makes Modern China Milk Tea Shop stand out among many milk tea brands and become a big brand.