Why is it called "Spring Station"? I think it's probably because spring is a symbol of warmth and hope, and the station is the first choice for most people to return home. When spring comes to the station, it will warm everyone's journey home, so the name "Spring Station" is very prominent.
Some people may think that "it is normal for enterprises to do marketing in the name of public welfare", but Uncle Che believes that activities with public welfare nature like this can be more frequent even if they have to be included in the scope of marketing. Because "Spring Station" has provided "visible and tangible" practical help for the returning wanderers and soldiers, for the time being, regardless of how much this wave of operation can benefit enterprises, the activity itself deserves to be praised by name.
"Spring Station" escorts fighter planes.
65438+1October 12-18, Beijing Hyundai joined hands with dealers in Guangdong and Guangxi to set up a number of "spring stations" such as G32 1 Wuzhou section of national highway in key areas along the return journey to provide food, hot water and other caring materials for the participating troops; Reflective vests, medical services and other love, but also sent Spring Festival greetings such as Spring Festival couplets. At the same time, in Guangxi, Beijing Hyundai also deployed four love patrol cars to provide public welfare services such as vehicle maintenance and road rescue for the iron riding army along the way.
As a series of activities, "Spring Station" not only escorts the returning soldiers, but also sends warmth to more urban builders. On June 65438+ 10/0, Beijing Hyundai joined forces with enterprises and institutions such as Wang Laoji, Beijing Evening News and Beijing West Railway Station to build a love train, providing free tickets for 300 urban builders in Henan, and prepared various love packages on the train.
It is worth mentioning that Beijing Hyundai also cooperates with dealers in Beijing and Shangqiu to provide a seamless door-to-door connection service for an elderly passenger-sending her aunt directly from Beijing gate to the high-speed rail gate, and sending a car to send her directly from the platform to her hometown after arriving at the destination. For Beijing Hyundai, this connection is only a small part of the "Spring Station" activity, but for the elderly, they really feel the warmth from society. Such a warm behavior, I believe that the elderly must be full of warm happiness.
Blessing and new year's goods together, rush to the whole country.
In addition to the above two activities, the passengers who took the bus at Beijing South Railway Station also felt the care from "Spring Station". 65438+ 10 16, Beijing Hyundai and Beijing Evening News invited famous calligraphers to write Fu Zi and Spring Festival couplets for the general public at Beijing South Railway Station. According to incomplete statistics, on the day of the event, more than 200 deputies wrote Spring Festival couplets, 1000 customized Spring Festival couplets and more than 500 red scarves were sent, and Beijing Hyundai also received more than a thousand greeting cards returned by passengers. Accompanied by blessings, there are genuine Beijing New Year's goods sailing all over the country. On June 6th, 65438+, the activity of "Bring Home the Taste of the Year" jointly sponsored by Beijing Hyundai and Beijing Evening News was fully launched. Accompanied by the fourth generation of Beijing Hyundai Shengda, a new year's experience officer moved the genuine Beijing new year's goods home and sent the most stylish "Beijing business card" to distant relatives.
Practice corporate responsibility and show the most positive public welfare image
In fact, various public welfare behaviors in Beijing should be regarded as the concrete embodiment of corporate social responsibility. As an important part of society, enterprises are bound to assume the responsibility of social citizens while seeking their own development. Therefore, since the founding of Beijing Hyundai 18 years ago, every major event has to come forward. Whether it is escorting an army of fighters, fighting SARS, supporting the Wenchuan earthquake, or rushing to prevent and control the epidemic, you can see the most active public welfare figure in modern Beijing.
The development situation in novel coronavirus is very grim, in order to ensure the final victory of this war without smoke as soon as possible. 65438+1On October 28th, Beijing Hyundai and Hyundai Motor Group donated materials and cash for the protection of Wuhan novel coronavirus, totaling150,000 yuan. Considering the shortage of domestic materials caused by the rapid development of the epidemic, Hyundai Motor Group directly purchased materials from South Korea and transported them to the front line of the epidemic in the fastest way, bringing the most scarce protective clothing, masks and goggles to the first-line medical staff in Wuhan, as well as various personal protective materials urgently needed by the people in the severely affected areas to solve the urgent needs.
Many times, the behavior of car companies will be labeled as marketing, but if the activity itself can help people in need and feel the warmth of society, it will make the debate about "marketing or not" meaningless, which is worthy of people's livelihood and enterprises' persistence. Therefore, Uncle Che thinks that public welfare actions like Beijing Hyundai can be repeated.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.