Beijing Lichao Times Cultural Communication Co., Ltd. is a cultural communication company integrating sports and entertainment. The company has its own brands: diamond basket, yogurt and TOPSTAR. Brand products include Diamond Basket Special Issue, Diamond Basket Pictorial, Juvenile Painting, Topography and other best-selling magazines and related peripheral products. Now the Honey Reading APP has been set up to enter the digital network field. The company has its own Taobao Mall, Diamond Basket official website and the Diamond Basket Club, an alliance of basketball fans.