The Story of Cultural Media Entrepreneurship
Girls' Cultural Media Company after 8s wrote memoirs for ordinary people
In the Spring Festival of 212, Meng Jia, 29, was a reporter of Tianjin Daily. She spent the New Year with the sanitation workers of a team of Bailou detachment of Heping District Environmental Sanitation Bureau in Tianjin, and wrote a news report entitled "Eat jiaozi early and go to work early" and published it in Tianjin Daily. More than a month later, she resigned from her five-year job as a journalist and founded the first "Baiwei Nianhua" cultural media company in Tianjin to write memoirs for ordinary people. A year later, Meng Jia's company has finished nine books for ordinary people, making both ends meet.
The story of Tianjin post-8s girls' entrepreneurship, Meng Jia Bai Wei Nianhua Culture Media Co., Ltd.
gave up the coveted iron rice bowl, which felt like graduating from primary school and entering junior high school
Baiwei Nianhua Company is located in the office building in the bustling area of Tianjin. The company's area is small, and the layout is simple and warm. The furniture is Meng Jia's favorite Chinese style. "The layout of the interview room has been guided by a professional psychological teacher, which can make people feel calm," said Meng Jiabian, pouring tea from the purple sand teapot and handing it to the reporter.
Mengjia University is a journalism major, and her writing style is good. She also has all kinds of strange ideas in her mind. Meng Jia's ideal is "journalism", although he took the course of marketing in college and got a good score of 98.5. After graduation, she became a journalist as she wished.
five years passed peacefully. One day in July 211, Meng Jia happened to see a cultural company in Beijing on the Internet, and the slogan was "Write memoirs for ordinary people and publish books for the elderly". After reading the website carefully for several times, she was deeply attracted by this idea. The idea of "publishing books for ordinary people" took root in her heart like a seed.
after a period of market research, Meng Jia found that there is no company in Tianjin that specializes in providing memoirs and their extended products and services in an enterprise operation mode. She consulted many leaders and friends and got unanimous support. "With the prosperity of social material life, people pay more and more attention to personal experience and value experience. Many people attach importance to their own life memories and leave a personal autobiography to their family and friends, which is far more valuable than other forms of gifts. " The words of a teacher whom Meng Jia trusted strengthened her belief in starting a business.
in March 212, Meng Jia submitted his resignation report. "Giving up the iron rice bowl that everyone envies, it feels like graduating from elementary school and entering junior high school. It is not without nostalgia, just looking forward to better."
that month, Baiwei Nianhua Culture Media Co., Ltd. was formally established. Named Baiwei Nianhua, it means that "life is full of flavors, like water years". The company extends the idea of Beijing counterparts, not only writing memoirs for ordinary people, but also being responsible for interviewing, editing, sorting out all kinds of experience notes, emotional narration, making personalized creative video products, recording corporate culture for enterprises, and engaging in reprinting old books.
The first book of Baiwei Nianhua is Grateful Heart, which is a hymn she wrote to her parents.
The company has been established, and we have to do it ourselves from planning to writing.
five years as a journalist has experienced Meng Jia's writing and accumulated her understanding of life. When she introduces to customers, she will tailor it for them. The recorded memories can not only write out the complete experience and social life in detail, but also describe a side or silhouette of life, which can be classified into love articles, career articles and family articles, and then can be subdivided into memories of first love, hardships in starting a business, brotherhood and other memories of a certain stage of life and a major event.
Meng Jia's first biography of ordinary people is Grateful Heart, which is a hymn she wrote to her parents. Even today, looking through the words and pictures in the book, Meng Jia still feels warm. In the book, she told her parents with deep affection: "Time flies, mom, your eyes are fading, but you gave me bright eyes." Dad, your waist is a little bent, but it has taught me to straighten my back, and your wrinkles are getting deeper and deeper ... "Meng Jia carefully made this book, hoping to remember the love her parents have paid for her.
"Sincere letter of gratitude, always pay attention to the little truth in it," Meng Jia hopes to help more people remember it and leave it for aftertaste. Although it is only for ordinary people to publish books, it still has to go through 11 processes, such as character interview, text arrangement, professional photography, manuscript coordination and artistic editing design.
With sincere and professional service, all the customers of Baiwei Nianhua come from word of mouth. A young couple who are new parents have customized a pregnancy diary for their baby. Through this book, they want to tell the child that before he was born, there were great events and ups and downs at home.
The employees of Baiwei Nianhua tracked and interviewed for several months from the pregnant mother to the birth of the child, and recorded their life and mental journey. When Jin Zhe, the head of the company's editorial department, solemnly handed the beautifully packaged pregnancy diary to the young couple, the baby had just arrived. "This will be the best gift for children," said Jin Zhe.
Writing a memoir for calligrapher Chen Qizhi, "A Thousand Years Past, Loving Fan, Loving You —— Remembering Your Enlightened Teacher" put Meng Jia under great pressure. During the interview, she and her colleagues didn't ask questions, just turned on the tape recorder and listened quietly to the old man take them back to the dusty past. After going back, I listened to the recording repeatedly, sorted out sporadic stories, and the interview and writing lasted for several months. After receiving the book, Mr. Chen gently rubbed the cover, and couldn't put it down. He immediately wrote a self-made Tibetan poem: "A hundred flowers sing green and reflect red, and the taste adjusts to the spring breeze." In the year of Fang Zhirui, the new garden was full of prosperity, and Hua Cai floated into the wood. " When the first word of the four sentences is connected, it is "Hundred Taste Years".
Don't be afraid of failure, but try your best; Knowing yourself clearly and having the ability to have confidence
Writing books for every customer is a mature process for Meng Jia.
Meng Jiahuai had a dream and plunged into the business world. At first, he choked a few mouthfuls of water. Meng Jia began to rent office lots in general, and the environment was chaotic. Some customers came to see a circle and left without saying a word; Without money to advertise, all my savings and the money funded by my parents were quickly put in, and the market development was slow, and sometimes even the salary of employees was not settled ... When I recalled that difficult time, I was most impressed by the twists and turns in the process of forming a talent team. At that time, Meng Jia didn't understand management at all, didn't know how to divide work responsibilities and arrange work flow for employees, and didn't know how to give full play to employees' specialties: high-end manuscript editors had to do preliminary text sorting work; Professional graphic designers have to go online to collect basic materials in person. "This is like letting a maxima go to the mill, and the value of talents can't be matched with it."
after the company lost part of its backbone, Meng Jia reflected on himself. Soon, she sorted out the context of human resources management and set up a more reasonable professional team. She provides internship positions for college students and gives them the basic writing work. Those with strong ability can further participate in planning, interviewing and writing manuscripts, which arouses their enthusiasm. She also used her rich contacts as a reporter to invite many professionals to join the team as consultants, including newspaper editors, university professors, artists and other senior experts in the industry, and asked them to be responsible for improving the manuscript. As a result, a professional and standardized service process has been formed. She also decisively changed the office address and redesigned and renovated the office.
Baiwei Nianhua Company currently has 5 full-time employees and more than 3 part-time employees, and Meng Jia is mainly responsible for market development and team management.
Jin Zhe is a veteran among the employees of the company. In August, 212, Jin Zhe, who works in a newspaper in Tianjin, heard about Meng Jia's company, and found the office building where the company was located but didn't know the specific floor. As a result, he searched floor by floor, and when he climbed to the 21st floor, he finally found Meng Jia, and they hit it off. Without even asking about the salary, Jin Zhe became an employee of the company because "I like this job and believe that the company will have a bright future".
Ma Guohua, who is nearly 6 years old, is a full-time consultant who was rehired by the company. "At the beginning, the company didn't have a recruitment plan, but I called Meng Jia several times in a few months and asked to join the team, so I wanted to play a role in this cutting-edge cultural industry." Ma Guohua laughs about the origin of the company. Although Kang Nan, a young graphic designer, has just joined the job, he is conscientious in his work, and he will wholeheartedly design the company's brochure even in the face of such non-performance work. "Only by promoting the company well can we have more customers." She stated her working principles.
Unlike the founder of an ordinary company, Meng Jia doesn't write any position on her business card. She feels that she and her employees are not superiors and subordinates, but friends and partners who are entrepreneurs. There is no attendance as an assessment index in the employee payroll, only performance pay. The company fully respects the creativity of talents and the passion of protecting talents' work. The working hours of employees are from 9 am to 5: 3 pm every day. As long as they do a good job on weekdays, they can enjoy flexible work and leisure time. When employees are busy at work, Meng Jia will take the initiative to buy lunch. When employees are tired at work, she will prepare refreshments ... This young team, which is mainly born in 198s, talks about work together every week, exchanges experiences, listens to customers' stories about the ups and downs of their lives, learns to share and tolerate, and feels happy in the process of starting a business.
Since she started her business, Meng Jia has invested almost 2, yuan in the company. What makes her happy is that she has achieved a balance of payments.
At the age of 2, Meng Jia made a clear career plan for himself: first, do a good job in journalism, and five years later, start his own business with the accumulation and experience of this profession. Seeing that his plan has been realized step by step, Meng Jia feels very lucky. "Don't rush to jump ship, accumulate more to find the right direction; Don't be afraid of failure, but try your best; Recognize yourself and have the ability to have confidence. " She is willing to share some of her experiences with young people who are starting a business or preparing to start a business like herself.
Wei Zhanying and his cultural media company Dream
Wei Zhanying is a native of Lvtan Township, Fugou County, Henan Province, and was admitted to the journalism department of Fuyang Normal University in 21. In his junior year, he borrowed money from relatives, bought simple shooting equipment such as cameras and tripods, and started the road of video creation.
There is no script, so he writes it himself. Without an actor, he asked his classmates for help ... He took the people and things that happened around him as the shooting theme, and successively filmed micro-movies such as Special Recruitment and Water Bottle Stealer. Among them, The Man Who Stole the Water Bottle also won the Excellence Award in a video creation competition in the whole province in 213. After "Special Recruitment" was uploaded to the Internet, it hit a record of over 12, hits per day.
While his classmates were still asleep, he climbed to the top of the building with his equipment and waited for the sunrise. In the afternoon, after school, the students went out to play together, and he was still absorbed in filming the charming scenery before sunset ... When he took the edited propaganda film to the class to play, the teachers and students were shocked. I didn't expect him to shoot the school so beautifully. This video was later uploaded to the school website as a propaganda film.
When I graduated from college in July this year, many students went to big cities to look for jobs, but Wei Zhanying rented a house in Fuyang city and settled down. During this period, a film and television media company in Hefei wanted to hire him with a high salary, but he declined. One of his relatives was short of manpower for business development in Shanghai, hoping that he could help manage it, but he didn't go either. He decided to use what he had learned in Fuyang to start his own business and realize the value of life.
the road to starting a business is full of hardships. First of all, because of their lack of funds, they did not set up a company and could not undertake foreign business. Secondly, the equipment is poor and not enough. In order to improve the required shooting equipment, he often used the money his parents gave him to improve his life to buy cable release, reflectors, etc., but in post-production, the computer configuration could not keep up, and often a video had to be done all night. He just persisted.
In mid-September, with the approval of the competent authorities, Wei Zhanying's "Fuyang Exclamation Cultural Media Company" was formally established. He is full of confidence in the future of the company. He believes that with the support of college students' entrepreneurship policy, he can realize my dream in the next few years.
The hero of this college student's entrepreneurial story is Wei Zhanying. He overcame all kinds of difficulties on the road to entrepreneurship by combining his own learning with his own hobbies, and kept moving forward towards his dreams. As a representative of college students' entrepreneurship, he is worth learning. ;