The ancient shopping festival first appeared in the Qin Dynasty. In the Qin Dynasty, the shopping festival was an important social and commercial activity, usually held during the Lunar New Year. This festival was established by the Qin government to promote economic development and increase tax revenue.
During the shopping festival in Qin dynasty, there will be many kinds of goods on the market, including silk, tea, pottery, jewelry and so on. In this festival, people will also give gifts to each other to celebrate the arrival of the New Year.
In addition to commercial activities, the shopping festival in Qin Dynasty also had some important cultural activities. For example, people will dance, play music, eat delicious food and so on in the street. These activities not only increase people's entertainment and recreation, but also promote social and cultural exchanges.
With the passage of time, the shopping festival gradually became a national festival, and continued into the Han Dynasty and the Tang Dynasty. During this period, the shopping festival became more grand, and people began to buy and sell with money.
Characteristics of shopping festival in Qin dynasty;
1. Wonderful interactive activities: During the shopping festival, various interactive activities will be held, such as solve riddles on the lanterns, Pot Throwing Competition and Calligraphy Competition. Let tourists feel the festive atmosphere while shopping.
2. Professional shopping guide service: At the shopping festival, there will be professional shopping guides to help tourists, answer their questions in the shopping process and help them choose the products that suit them best.
3. Perfect after-sales service: For the goods purchased in the shopping festival, the merchants will provide perfect after-sales service, such as return and maintenance, so that consumers can buy with confidence.
4. Enrich consumers' lives: Shopping Festival provides consumers with rich choices of goods, meets people's diverse consumption needs and improves people's quality of life.
5. Innovative business thinking: The holding of the shopping festival can encourage businesses to innovate constantly, explore new marketing methods, improve business operation ability and provide new ideas for business development.
Reference to the above content: Baidu Encyclopedia-Qin Dynasty