On September 20 19 17, the mascot of Beijing 2022 Winter Olympics "Ice Shield" was officially unveiled. 20 19- 12 was selected as one of the "Top Ten New Words in China Media in 20 19" published by the National Language Resources Monitoring and Research Center of China.
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Image implication
The "ice" in the name of the mascot Bingdundun symbolizes purity and strength, which is the characteristic of the Winter Olympics. Dundun, which means honest, healthy, lively and lovely, fits the overall image of panda and symbolizes the strong physique, tenacious will and inspiring Olympic spirit of Winter Olympics athletes. Through modern fashion design, the rich forms, wisdom connotation and colorful features of Chinese civilization are displayed to the world.
Panda is recognized as the national treasure of China in the world. It is friendly, lovely and naive, and is deeply loved by people all over the world, especially teenagers. The anthropomorphic panda designed in 3D embodies the idea of harmonious coexistence between man and nature.
"Ice Pier", with ice-like shell, shows the characteristics of the Winter Olympics. The sturdiness and strength of pandas embody the Olympic spirit. It is also a technological panda. Like a space panda, it shows a profound implication of facing the future, which is completely different from the pandas with wild animal images that people have seen on different occasions in the past.