Long and thin characters look good or square characters look good.

Thin and long words look good. It's better to write thinner than to write wider. This is people's aesthetic needs. Chinese characters in China are mostly square and slightly longer. For example, when writing calligraphy, some words are distorted, and some wider words are deliberately elongated, which makes people feel good visually. For example, Ou Yangxun's running script, regular script and other words written by ministers, Wang Xizhi's running script is relatively long.