In essence, it is holding hands, teasing, shaking burdens and digging trenches. In this kind of content production, there are some basic routines:
Plot reversal type
In movies like Stephen Chow, Dioosman in Dapeng often makes people laugh because of the inconsistent plot connection of 180 degrees.
Crazy and exaggerated
For example, people who eat a lot eat like crazy, for example, cooking hot pot with a water dispenser, for example, fishing big whales with a fishing line. ...
Envy, jealousy and hatred
Showing off wealth and skills all belong to this category, such as showing love, such as dancing, painting, practicing calligraphy, wanting to have a cup of tea, a Starbucks, and a cup of soybean milk from taoyuan village. ...
Selling cute clothes and cute
The most common ones are sunbathing babies and taking selfies, which are from act young.
Let's go back to the field of catering. How can small restaurant owners seize the marketing bonus of Tik Tok and do Tik Tok marketing for their restaurants at zero cost?
Flip the plot
Plot reversal is to graft two opposite stories together.
For example, sitting opposite each other and having dinner together, a affectionate and beautiful person turned out to be someone else's girlfriend. For example, the super invincible luxury package with countless ingredients was finally given to others. For example, I ordered many special dishes that the restaurant didn't have, and finally I only ordered the simplest vegetable radish soup.
Show unique skills
If the catering owner or restaurant chef has a skill, then this can be packaged into a big selling point. For example, a little brother who is popular on the Internet, such as the dancing face of Haidilao. A good boss who works as a knife can show off the knife, and a good boss who cooks can show off the pot. In short, he thinks that the more skills he has, the more interesting he is.
on-the-spot teaching
The most common is food teaching, cooking a dish, or demonstrating a unique skill of food, which will make the audience feel fruitful and discover knowledge points, which will attract more people's attention and watch.
Diy gourmet
Now more and more restaurants pay more attention to the interaction with customers, so they add self-help areas and diy food areas. For example, in jiaozi, customers are allowed to pack their own jiaozi, pizza shops are allowed to customize their own pizzas, and some restaurants with the slogan of cooking for love are willing to give young people a chance to cook for themselves. When such an opportunity is in front of us, young people are naturally more willing to take Tik Tok to record this beautiful and fulfilling moment.
Yan value temptation
If it is the taste that attracts others to consume your food again, it is the face value that attracts others to share your food. The dishes are more ingenious, the shape of tableware is more peculiar, and the color matching of dishes is more dazzling, which can be the reasons why others are shocked by Tik Tok.
Formal innovation
Make a delicious food with a story or attitude. Or show your ingenuity, or create a unique experience, so that customers have a perceptual voice and are naturally more willing to share.
For example, Xi 'an's famous big bowl of wine broke the bowl after drinking it. It is this feeling of heroism that makes people who see it can't help sharing Tik Tok. Another example is a small shop selling soy milk. You can add a stone mill in the store to grind soybean milk on the spot to increase the customer's experience. You can also attract customers to take photos and make videos in this form to attract more people's attention.
Social attribute
Speak for you. Let your food take the place of customers to express their feelings that they want to express but don't.
The most typical one is confession tea. There is a saying at the bottom of every bowl in taoyuan village. McDonald's is also working on this idea now. Restaurant owners can also learn from this practice, so that your products have social attributes and are naturally more easily spread.