1986, the factory put forward the slogan "I love Maotai and win glory for our country" as the enterprise spirit, and carried out extensive activities in the factory, which inspired the production enthusiasm of the broad masses of employees. In this year, on the basis of perfecting various economic responsibility systems, enterprises fully implemented the responsibility system for tons of wine wages, and the economic benefits increased. The total profit for the whole year reached 8,765,438+10,000 yuan. The tax paid was 8.88 million yuan, a net increase of 3 million yuan and 400,000 yuan respectively over the previous year.
▲ Maotai Liquor in Aging | "Maotai Distillery"
Low-alcohol (39) Moutai passed the national appraisal. In June of that year, the luxury packaging of Maotai treasures won the "Asia Star" international packaging award. On June+10, 5438, "Tian Fei" Moutai participated in the 12th International Food Expo held in Paris, and won the international gold medal for the third time.
▲ "Asia Star" International Packaging Award | "Maotai Distillery"
▲ French Gold Medal | "Maotai Distillery"
In order to celebrate the 70th anniversary of Kweichow Moutai won the 19 15 Panama World Expo, the Golden Gui Award 1 anniversary of Paris International Food and Tourism Commission held a grand reception in Beijing on behalf of Guizhou Provincial People's Government on 1986 Mid-Autumn Festival. Party and state leaders Fang Yi, Tian Jiyun, Yu, Peng Chong, Qin Jiwei, Rong Yiren, Wang Bingqian, Chen Zaidao, Chang, Ma, etc. Also present at the reception were veteran party and state comrades who have retired to the second line, old leaders who have worked in Guizhou, heads of ministries and offices of state organs, heads of Beijing and Beijing Military Region, famous calligraphers, painters, wine-making experts and artists. Tian Jiyun, Vice Premier of the State Council, Bai Yang, Minister of Light Industry, Wang Chaowen, Governor of Guizhou Provincial People's Government, and Vice Mayor of Beijing made speeches at the meeting.
▲ Reception site | "Maotai Distillery"
In their speeches, they emphatically recalled and emphasized the concern and care of the older generation of proletarian revolutionaries of Zhou Enlai, Deng Xiaoping, Chen Yi and other parties and countries for Moutai, expressed great satisfaction with the current development and new achievements of Moutai, and pointed out the future development direction of Moutai.
▲ The leadership of Maotai Distillery studies the sand table of the winery's long-term planning | "A Record of Maotai Distillery"
In June of the same year, 5438+065438+ 10, Maotai Distillery held a commemorative meeting of "Moutai won three international gold medals" in Guiyang and Maotai Distillery respectively. 1988 continued to reform, and the economic indicators and management level of the enterprise were comprehensively improved, and it was rated as a national second-class enterprise.
The economic benefit is the best in history.
1989 is a year in which Maotai Distillery overcame serious difficulties such as capital shortage, energy shortage and weak market by relying on the staff of the whole factory, so that its production, operation and economic benefits reached the best level in history. Due to the austerity policy implemented by the state in the rectification, Moutai is listed as one of the commodities controlled by the group, and it is also sold by enterprises from long-term commercial underwriting, so the market sales volume has dropped sharply. In the first quarter, only 90 tons of Moutai was sold, which was significantly lower than the same period last year. As a result, the finished product warehouse was once full, which forced the packaging to stop production and there was no money to buy raw and auxiliary materials. The state also strictly controls working capital loans, and wheat for koji-making is out of stock in the whole province. It can't be transferred from outside the province, and the supply of coal for boilers and gasoline for transportation is also tight. The foreign debt owed by the whole factory is as high as150 thousand yuan, which seriously threatens the normal production.
▲ Maotai Liquor Store | "Maotai Distillery"
Faced with the predicament at that time, the factory leaders quickly adopted the "three development" countermeasures and quickly reversed the situation, that is, opening up markets, raw materials and energy, and opening up capital channels. Zou, secretary of the Party Committee and director of the company, and Song Gengsheng, deputy director of operation, went deep into the coastal and northeast areas to inspect the market, study and explore new channels, and adjust the business direction in time, and established 2 1 Moutai outlets in major cities across the country. According to the annual sales statistics, the sales volume of Moutai sold by various outlets nationwide accounts for 30% of the total self-operated amount of the whole factory.
▲ Maotai Liquor Attends the Canton Fair and the First National Food Expo | "Maotai Distillery"
In September, in order to solve the dynamic situation of foreign markets, Zou went abroad to inspect the operation of Moutai in the United States and some international markets, re-study and adjust business decisions, and increase the channels for Moutai to be sold to the Soviet Union, South Korea and Taiwan Province Province of China. Boldly adopting the business strategy of capital preservation in the domestic market, the sales of Maotai liquor quickly got out of the predicament.
▲ Foreigners buy Moutai | "Maotai Distillery"
In order to improve the enterprise management system and standardize it, the enterprise standard system of Maotai liquor was compiled, including management standard system 1813, technical standard system (7 items) (56 items) and working standard system (kloc-0/79 items), which was compiled into a booklet and distributed to all workshops, departments and teams to make the basic work of Maotai Distillery.
▲ Laboratory of Maotai Distillery | Record of Maotai Distillery
1989 solved the problem of weak sales, and the output increased steadily. The annual output of Moutai liquor is 1727 tons, which is 32.9% higher than the previous year and 65% higher than that before the reform. Sales exceeded 1 100 million yuan, reaching 10426 million yuan, an increase of 654.34 million yuan over the previous year. The enterprise has obtained the national second-class enterprise reexamination certificate, and won the title of "double increase and double festival" advanced enterprise in Guizhou Province and advanced enterprise in Guizhou Province. Zou Liang Kai, Party Secretary and Factory Director, 1988 was awarded the title of Excellent Entrepreneur and Excellent Factory Director in Guizhou Province, and 1989 was awarded the title of National Model Worker. He attended the National Model Worker Conference held in Beijing with honor and was received by party and state leaders such as Deng Xiaoping, Jiang Zemin and Li Peng.
▲ Packaging Workshop of Maotai Distillery | Record of Maotai Distillery