Every Spring Festival, my uncle’s two mobile phones and three WeChat accounts would go into intermittent “shock” because there were too many WeChat messages coming to pay New Year greetings.
In addition to "forced marriage", there is now another Spring Festival phobia called "New Year's phobia".
Are you tired of sending New Year greetings to your boss or colleagues on WeChat, but you have to make it up?
I received New Year’s greetings from others, and it looked like they were sent in bulk. Do you want to reply or not? What content is returned? Isn’t it annoying?
New Year greetings are actually a very ritualistic custom in traditional Chinese culture. Why has it fallen to this point?
A few years ago, there was a popular song during the Spring Festival Gala called "I won't reply to the group messages", which was to resist this kind of embarrassment.
Obviously, WeChat officials have also noticed this problem and specially launched the customization function of "red envelope skin" during the Spring Festival this year, as well as the ability to insert dynamic expressions into red envelopes. However, these two micro-innovations are a bit Weak, not enough to solve the trouble of sending back New Year greetings messages. Of course, this is not just because we are poor.
Isn’t there a more relaxed, simple and interesting way to say New Year’s greetings on WeChat? It’s such a simple but important thing.
My uncle is also very troubled by this matter, so during the various marketing activities during the Spring Festival, he came across a New Year greeting tool in his circle of friends. It is actually very simple, it is a WeChat applet for customizing New Year greetings. , the copywriting and calligraphy were all written by a person named Zhu Jingyi, which is quite interesting.
You may ask, who is Zhu Jingyi? He is the author who wrote a series of poisonous chicken soup copywriting such as "How to relieve worries, the only way to get rich", and he also has good calligraphy.
Actually, when we were compiling New Year greeting text messages, we lacked three things: one was the copywriting, which meant we couldn’t come up with words that were interesting, trendy and not clichéd; the second was the form, which was simple. The text is too cold and the sense of ceremony is not enough; the third is personalization. We must make the other party feel our sincerity. Personalization means sincerity, not mass messaging.
The "Customized New Year's Wishes" WeChat applet solves the above three problems:
1. There are 42 sentences of copywriting that are most popular and recognized by young people for you to choose from. ;
2. Zhu Jingyi’s Nanmen calligraphy and the ritual sense of Li Shifeng have changed the problem of cold and insufficient sense of ritual in black or Song fonts;
3. WeChat headlines and names Automatically captured and displayed in blessings.
In order to verify the effect, the uncle did a wave of tests in his community a few days ago. The effect was amazing. The friend circles of the group members were all blocked by the mini program, especially those who were affected by it. Loved by young netizens.
The uncle believes that there are two main "credits": first, the operation is simple, the threshold for participation must be low, and the steps must be simple; second, the copywriting must have a *** sound.
In fact, before the popularity of the uncle’s WeChat community, it turned out that there was a joint red envelope of the same style, and then there was a customized blessing applet.