The strength of Shanghai Literature and Art Publishing Group

Since its establishment, Shanghai Literature and Art Publishing House Group has accelerated scientific development with new layout, new structure and new mechanism, accelerated the establishment of modern enterprise system, corporate governance structure and multiple property rights system, deepened the reform of system and mechanism, and promoted the integration of internal resources with business as the main line, forming a business pattern marked by "specialization, precision, specialization and innovation", further liberating publishing productivity, further strengthening professional advantages in the field of national literature and art publishing and enhancing artistic creativity. At present, the Group has formed three business segments: traditional paper publishing, print media and art management, and has formed a relatively complete industrial chain and business framework by holding Shanghai Printing New Technology (Group) Co., Ltd., which has been listed as one of the five major news and cultural groups promoted by the Shanghai Municipal Party Committee and Municipal Government and has become the backbone of Shanghai's cultural industry. After years of practice, the group has formed three dynamic and distinctive publishing sections, represented by literature, music and art. Music books ranked first in the national market for four consecutive years, and art design, comics and calligraphy books were also among the best. In 2006, President Hu Jintao presented China's books to Yale University. Among them, the three books published by the group were wonderful articles, namely "Talking about China" and "The Classic of China Inscription". "Talking about China" and "Three Kingdoms" have successively set national sales records for single books. Two books, Landscape Heights and Walking in the Long Street, won the National Five-One Project Literature Book Award for the Construction of Spiritual Civilization; Landscape Heights and a series of works by Shanghai representative calligraphers won the China Publishing Government Award; Splendid Articles, Zhu Jianer Orchestral Score (Manuscript Edition), He Youzhi's 360 Lines of Painting, and China New Literature Series (the first. Zhu Jianer Orchestral Collection and One Hundred Folk Songs of China won the nomination of the Audio-visual Electronic Network Award, Splendid Articles won the printing reproduction award, and The Encyclopedia of Piano Art won the nomination of the printing reproduction award. "The Gate of Music" and "From the Heart-Selected Works of Qian Huili Yue Opera" won the "China Excellent Publishing (Electronic) Award". Idolization-A legend of astronomy, history, art and religion won the second prize of National Science and Technology Progress Award. The 100-volume China New Literature Series published by Shanghai Literature and Art Publishing House comprehensively summarizes and displays the outstanding achievements of China's new literature since 1930s in the form of a literary corridor.

The group has a century-old brand "Duoyunxuan", which is quite famous in the domestic art management field. Many woodcut watermarking technologies have been included in the second batch of national intangible cultural heritage lists. The Group regards the reorganization of Duoyunxuan as an important engine of industrial development, formulates its strategic objectives and development path, and clearly proposes to take Duoyunxuan brand as the core, improve the corporate governance structure and capital operation mechanism according to the requirements of modern enterprise system, integrate various resources, promote the share reform and listing, and explore and promote more growth points in cultural industry management and publishing fields. Periodical newspaper cluster is an important section of Shanghai Literature and Art Publishing Group, which has initially formed five sections: literature, art, lifestyle, humanistic knowledge and urban landscape. Story Club, Chewing Word and Calligraphy respectively maintain the first brand status of similar periodicals in China. As the flagship publication of the group, Story Club always ranks in the top three among more than 9,000 periodicals in China, with a monthly circulation of nearly 5 million copies, ranking first among domestic story newspapers. "Story Club" won the well-known trademark in China and achieved a breakthrough in the well-known trademark in China. Shanghai next week is a young newspaper. Timely spread the information of Shanghai lifestyle and entertainment consumption, and convey the feelings and experiences of white-collar workers in life and workplace. It has grown into a city life weekly with brand influence in Shanghai and even East China. Chewing Words is dedicated to defending, purifying and carrying forward the language of the motherland and has become a well-deserved national language flagship magazine. Shanghai Pictorial comprehensively reflects Shanghai with pictures and words, and has become an important window for people at home and abroad to understand Shanghai.