Lin Cunzhen, the chief designer of the logo of the 2022 Winter Olympics, is the vice president of the School of Design of the Central Academy of Fine Arts and a beautiful woman. The logo combines China's traditional calligraphy art with the elements of ice and snow movement, taking the word "winter" in China's calligraphy as the main body, combining abstract slideways, ice and snow movement forms with calligraphy, combining static and dynamic, and integrating people with books; The two points under the word "winter" melt into 2022, which is vivid and natural. Signs not only have a strong visual effect, but also have an independent degree of discrimination. It shows the vitality and passion of winter sports and conveys the unique charm of China culture.