Rhododendron Cultural Tourism Festival in Sumadang Scenic Area of Lichuan

Background: Sumadang Scenic Area in Lichuan, where every spring, flowers bloom, azaleas are red, birds are singing and flowers are fragrant, and people are outstanding. This small place at the junction of Hubei and Chongqing and the junction of the two provinces is full of poetry! In fact, this is not the only one. Spring flowers and autumn moon are here, cool in summer and beautiful in winter, and the four seasons have their own beauty. Here, "it's good to walk in spring and cool in summer", here, "it's beautiful to see red leaves in autumn and snow in winter", and here is a place where "the four seasons are like songs". This is the kingdom of azaleas. Every May, the silvery white rhododendron, red rhododendron, purple rhododendron and white rhododendron compete to open, which is a "azalea gallery" of a hundred miles.

First Du Fu Cultural Tourism Festival: In 2008, the National Tourism Administration designated the year as "Eco-tourism Year", and Sumadang Scenic Area in Lichuan City planned and held the first Du Fu Cultural Tourism Festival with the theme of "developing rural tourism, enriching villages and people, entering green tourism and feeling ecological civilization". Activities include: "folk song singing, Tujia dance, meat lotus performance, lion dance, photo contest, calligraphy performance, press conference, garden activities, bonfire party". The activity closely relies on the government, culture and tourism departments, and cooperates closely with photographers' association, calligraphers' association, music dancers' association and tourism exploration research association. Zhenglong Yang, Mao Xianchao and Qingcheng planned the event, with folk expert Zongpai Tan as consultant and invited stars such as Yang Juan, Cai Cheng, Tan Xiao and Mou Yi to help out. On May 3rd, 2008, "The First Du Fu Cultural Tourism Festival of Sumadang, a famous town with traditional customs in China" was successfully held in Sumadang Scenic Area in Lichuan. Tang Dunquan, Vice Minister of Propaganda Department of State Committee, He Mu, President of Enshi Daily and Director of Wanzhou Tourism Bureau attended the opening ceremony and cut the ribbon. With the propaganda of cultural celebrities, artists and media, the reputation and popularity of Sumadang Scenic Spot in Lichuan have been greatly enhanced.

The 2nd Du Fu Cultural Tourism Festival: On May 8th, 2009, the 2nd Du Fu Cultural Tourism Festival, a famous town with traditional customs in China, was held in Sumadang Scenic Area in Lichuan as scheduled, and the theme activity of "Singing Sumadang" of Lichuan Music Dancers Association was a complete success. Thousands of tourists from Wanzhou, Enshi, Lichuan and other places in Chongqing enjoyed azaleas, watched folk songs, meat sounds and other performances, and participated in photo competitions and bonfire parties. Dong Xingpei, member of the Standing Committee of the Municipal Party Committee and director of the Office, and Guo Liping, deputy director of the Standing Committee of the Municipal People's Congress, watched the performance.

The 3rd Du Fu Cultural Tourism Festival: The National Tourism Administration designated 20 10 as the "Cultural Tourism Year", and Sumadang scenic spot in Lichuan was upgraded to a national AA-level scenic spot. Zhenglong Yang, the general manager of the scenic spot, invited experts such as Zhou Nongran and Zongpai Tan to plan and hold the third Du Fu Cultural Tourism Festival with the theme of "Spring Breeze and Azaleas" in Sumadang, a famous traditional town in China, on May 20 10. Liu Bin, Vice Mayor of Lichuan Municipal People's Government, and Li Xiaohua, Vice Chairman of CPPCC attended the Du Fu Festival.

The most internationally renowned theme tourism festival: 20 1 1 March 3 1 day, the Propaganda Department of Zhongchuang Lichuan Municipal Committee received honorary notices from People's Daily and People's Daily, and the second China Festival Innovation Forum and 201China Brand Festival were held by Sumadang Scenic Area in Lichuan City. The expert group believes that tourists can enjoy the beautiful natural scenery, further arouse people's good feelings of advocating and protecting nature, and also experience the simple Tujia folk customs. The success of this activity not only enriched the tourism content of Lichuan, but also promoted the rapid development of tourism economy in Lichuan.

Positive impact: The success of the three Du Fu Cultural Tourism Festivals in 2008, 2009 and 20 10 made Sumadang Scenic Area in Lichuan famous. Du Fu Cultural Tourism Festival shows local tourism resources, promotes national culture, accumulates experience in tourism development, and makes positive contributions to protecting ecology, enriching villages and people, and seeking economic development. The Sumadang Rhododendron Cultural Tourism Festival in early May each year has become a cultural tourism event in eastern Chongqing and western Hubei.