The boss of Cathay Pacific is Swire.
I believe many people have heard of Cathay Pacific Airways, and most people also think that it is a domestic company in my country, but in fact the controlling party and manager behind it is a company named Shihuaya. A wealthy British family.
This family is the boss behind Cathay Pacific Airways. Since the Schweizer family is relatively low-key, most people have never heard of them. At the same time, because the family has basically never been on any rich list, under such circumstances, few people know anything about the Schweizer family.
But the projects run by this family are not just airlines. They are also involved in the beverage industry, real estate industry, oil industry, etc. Today, the Schweizer family has a history of continuous prosperity for six generations. They have many investment projects in our country, and they can also obtain relatively large profits every year.
Cathay Airways Logo
Cathay Airways has used white and dark green stripes on its jets since the 1960s. As for the logo, only the word CATHAY is on the vertical tail and the nose is Labeled with the Swire Group logo. In the 1970s, Cathay Pacific changed the fuselage painting to bright green lines on a white background, but the logo only added a double-wing shape based on the Swire Group logo.
From the mid-1980s to 1994, Cathay Pacific once had a green and white striped vertical tail as its logo. In the 1990s, Cathay Pacific decided to update its corporate image. While improving passenger services, it launched a new version of the fluttering livery in 1994 to replace the original green and white livery. The emblem combines the strokes of Chinese calligraphy with the gesture of a bird spreading its wings, reflecting Cathay Pacific’s Asian characteristics.
However, because the logo resembles a shark fin, Cathay Pacific is nicknamed a shark fin airline by some people (especially aircraft photography enthusiasts and Cathay Pacific employees). Before 1991, all Cathay Pacific aircraft had the British flag affixed to the vertical tail, but it was removed before Cathay Pacific changed its livery. The aircraft registration number prefix was also changed from VR-H between July 1997 and December 1997. for B-H.
Since 1995, Cathay Pacific's original green and white paint has been gradually replaced. On January 28, 2016, its subsidiary Dragonair also changed its name to Cathay Dragon, and also changed its livery and logo.
The above content refers to Baidu Encyclopedia - Cathay Pacific Airways Limited