1. Nostalgic style
For every girl, it is a very enjoyable and happy thing to wash her face and protect her skin every day, and girls especially love beauty. In addition to a good sense of use, if you put some thought into the packaging, it will enhance the happiness of users. Therefore, the packaging design of skin care products should also be professional and conform to the aesthetic and nostalgic style of a certain group of people.
second, the extremely simple style
The extremely simple style of skin care product packaging design is also very common in the market. For skin care products like Muji, transparent white bottles are used, and the bottles are made of plastic, which is not only environmentally friendly, but also does not lose texture. Instead, people feel more professional and safe, echoing the characteristics of products without adding, stimulating and gentle. This is a more professional design, so for skin care products.
3. Illustration style
In addition to the usual packaging, some skin care products can occasionally change a style, such as a limited edition of festivals or a joint design. Although the products remain unchanged, the new design style may be of great help to increase sales. This style can be consistent with the theme without considering too many factors, and you can choose some illustrations or patterns with special colors to bring people a visual color.
Fourth, the style of pure words
The function of words on skin care products is mainly to convey a kind of product information and a brief introduction to consumers, so it is best to be brief, clear and easy to understand, not too complicated, so that consumers can see what products it is at a glance, choose a normal font, and don't be too fancy. Secondly, the brand font design can bring some special elements, but try to keep the fonts of all skin care products consistent, which will better show the unity.
What are the styles of skin care product packaging design? Global Ivy Xiaobian will share it with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn. How to design cosmetics brands?
Now cosmetics have gradually become a necessity for many people, even many people don't go out without makeup, which also provides a good opportunity for some cosmetics companies to carry out corporate brand planning activities to improve the brand's popularity, which can enhance the brand's popularity and make the brand more popular with consumers. So what are the key points for cosmetic enterprises to formulate cosmetic brand design?
1. Establish a quality image. Good impression is a further step to success, and quality image is the basis of brand image. The establishment of cosmetic quality image is not just about product quality, the key is to establish the impression of "good quality". The quality image can't just stay at the level of "say it after use", but just say it after reading it. Therefore, the improvement of quality image should be "visible, tangible and sensible" to meet the requirements of brand building.
2. Establish a price image. Price image is an important manifestation of market sensitivity. We often use the retail price of products to describe its price image, and think that high price is a good image and low price is a bad image, which is really unfair. It should be said that the price is relative. It is the comparison of similar products that makes us different. Therefore, we believe that quality image and brand image are the basis of price image. The pricing model of "quality/price" and "brand/price" is more in line with some needs of building brand image.
3. Establish the image of access. The complete sales channel is intermediate marketing plus terminal marketing. Intermediate marketing refers to wholesale sales, and terminal marketing refers to retail. The image of the channel must be based on the retailer, that is, the image of the retailer is our channel image. When Sony first entered the American market, it was sold in consignment shops, and American consumers thought it was a "punk" product. After that, Sony moved its products to the shelves of Mahlille department store, so consumers bought them one after another, and the brand of "Sony" really began to improve.
4. Establish advertising image. Advertising is a sharp weapon for enterprise expansion. Advertising may not necessarily make a good market. To establish an advertising image, an enterprise has two controllable factors and one uncontrollable factor. Controllable factors: first, choose big media to advertise, and second, invest heavily in advertising. Uncontrollable factors: advertising quality, including creativity and production level. In short, the establishment of advertising image needs "two big and one high", that is, "big media, big investment and high level". The media is big and the image is big; If the investment is large, the image will be strong; High level, good image. Actually, it's that simple.
5. Establish a promotional image. Sales is a double-edged sword. Admittedly, it is a very effective means of marketing, but if it is not done well, it will bite itself. In the process of brand building, we need to often use some promotional techniques. "Discount sale" is a clear promotion method that damages the brand image. If you observe carefully, you will find that those sales promotion methods related to "price reduction" are very unfavorable to the brand image. But this is not the case. In those days, China Changhong Color TV set increased its market share through big price reduction. If the promotion image is well done, the market can be rearranged and re-ranked.
6. Establish customer image. In 197s, the "positioning theory" of Reece and trout changed the concept of products. Products no longer serve the public, but are enjoyed by some people, thus creating a "customer image". We can imagine who are driving "BMW". Who are the people wearing "Artie"? Who are the buyers of "Chanel"? Brand managers should be clear about the customer image of their products. Among them, the more effective thing is the price, which distinguishes different people and safeguards the interests of a few people.
the brand is the representative of the enterprise, and the design of the brand must conform to the image of the enterprise, so that when promoting, consumers can associate the brand and the enterprise when they see the logo, which facilitates the dissemination of product information and makes consumers focus on the products, which is beneficial to the sales of cosmetics. What are the components of commercial illustrations? What three effects should commercial illustration pay attention to?
Elements of Print Advertisement-Overview
1. Title
Title is the text content that expresses the theme of the advertisement. It should be attractive, attract readers' attention, guide readers to read the advertisement text and watch the advertisement illustrations. The title is the finishing touch. Therefore, the title should be in a large font, arranged in the most eye-catching position of the advertising painting, and should be paid attention to meet the needs of illustration modeling.
2. Text
The text of an advertisement is the text that explains the content of the advertisement, which is basically the display of the title. The main body of the advertisement tells the true facts in detail, which makes the readers walk towards the goal of advertising. The main text of the advertisement is concentrated, which is generally arranged on the left and right or above and below the illustration.
3. advertising language
advertising language is a phrase that matches the title and text of the advertisement and strengthens the image of the product. It should be easy to remember and used repeatedly, making it an "article sign" and a "speech sign". For example, "It's very comfortable to take Bausch & Lomb!" Advertising language must be concise and can be placed anywhere in the layout in design.
4. Illustration
5. Signs
Signs include commodity signs and corporate image signs. Logo is the main symbol by which advertising objects identify commodities or enterprises. In advertising design, the logo is not the decoration of the advertising layout, but an important component. In the whole advertising layout, the logo is the simplest and most concise, and its visual effect is the strongest. It can be recognized in an instant and can leave a deep impression on consumers.
6. The company name
is generally placed in a secondary position at the bottom of the advertising page, and can also be configured with the trademark.
7. Color
Using the expressive force of color, just like putting on beautiful and bright clothes for advertising layout, can enhance the eye-catching effect of advertising.
on the whole, sometimes in order to create a more concentrated, stronger and simpler advertising image and deepen consumers' understanding, we can exaggerate and emphasize one or more of the above elements according to the specific situation.
Elements of Print Advertisement-Design of Advertising Text Elements
Writing of Advertising Text
Basic requirements of advertising text writing:
1. Concise, simple, vivid and interesting
2. Coherent and unified, focused
3. Cooperate with illustrations, enhance the effect
4. Be brave in innovation and be creative
Such as "radar green horse watch, tell you the secret of hand-made watch!"
2. Question title: Questions can arouse people's curiosity and drive people to get to the bottom of it. When writing question-based headlines, we should try our best to ask questions from the standpoint of consumers, which will make readers feel cordial and easy to accept the information conveyed by advertisements. For example, Swiss radar watch "Why are ladies more and more interested in radar women's watches?"
3. imperative title: by means of metaphor, the beautiful and familiar things are combined with the contents of the advertisement, so that readers can have a beautiful association and deepen their impressions. The title of Japan's "Kao" cosmetics advertisement is "Kao World, Bright and Bright".
4. Title: Take the name of the product or enterprise as the title, and put it in the most prominent position in the advertisement layout, and get to the point without hiding anything. However, because this technique is too exposed, unattractive and has no room for aftertaste, it is difficult to associate with sound and arouse readers' interest.
5. Guaranteed title: This title refers to the appraisal of products by authoritative organizations, such as national quality award and provincial quality product award.
second, the writing of advertising language
in advertising creation, advertising titles and advertising language are easily confused. Because advertising languages, like headlines, serve the theme of advertisements, many advertising languages have evolved from headlines. Although there are similarities between them, their nature is still different. Advertising language is a complete sentence or antithetical form to strengthen the image of goods with the title and text of the advertisement, which can clearly express the theme of the advertisement and make the sentence easy to remember.
Writing advertisements should be concise, simple, easy to remember, stimulating to some extent, and attract readers' attention. Advertising language should highlight the advantages of goods as much as possible, so that readers have a desire to buy.
there are two types of typical advertising language. First, advertising slogans that emphasize the advantages of commodities, such as "Always drinking Beijing royal jelly, you are always smart." "Where there are mountains, there will be roads, and where there are roads, there will be Mitsubishi cars." The second is the advertising language that urges readers to take action, such as the typewriter advertising language of "no fight, no acquaintance".
Third, the writing of the advertisement body
When writing the advertisement body, it should be well-founded, concise, focused, vivid and interesting.
advertising text, like advertising language, has many forms of expression, mainly including:
1. dialogue text
2. description text
3. humor text
4. certificate text
5. novel text
modeling design of advertising text
Characters play an important role in advertising design. Graphics are symbolic and indirect ways to convey advertising information. We can see advertisements composed entirely of words, but we have never seen advertisements completed only by graphics.
Styling design of advertising text-font design of advertising text
1. Selection of font
1. Attention: The advertising font should attract readers' attention.
2. Choose a font according to the design requirements: when choosing a font, you can't just choose a font to highlight it. The type, size, weight, complexity and simplicity of fonts should meet the needs of the whole advertising design. When choosing fonts, you should focus on those expressive fonts. In the advertising design that highlights illustrations, the characters are in a subordinate and supplementary position, which plays a role in setting off illustrations and strengthening contrast, so it is best to choose simple or neutral fonts.
3. Choose fonts from the theme content: fonts can make people associate, so when choosing applications, we should pay attention to the consistency between the content and the meaning contained or symbolized by fonts in modeling. Don't choose old and cumbersome fonts to promote modern products.
4. Pay attention to the harmony of fonts: there are often two or more fonts in the advertising screen. Therefore, we should pay attention to the harmony between different fonts when choosing fonts. Under normal circumstances, it is not easy to have too many fonts in an advertisement, so as not to cause confusion.
5. Advertising words should be standardized: words are an important means to convey advertising content. If the words are not standardized, it may make people misunderstand the content of the advertisement or not understand it at all.
second, the use of fonts
1. the use of printed fonts
all advertising text elements (title, advertising language, text) are suitable for printing fonts. Among these three elements, the text must be printed, and the title is mainly printed. In some specific cases, in order to meet the needs of the content, other fonts other than printed can be considered appropriately.
If we look at the characteristics of various printed fonts, Song Ti has more traditional characteristics and is suitable for expressing traditional contents; Bold is the most popular font, which can represent any advertising content. However, the comprehensive body and the round black body have a strong sense of modernity and are suitable for expressing modern advertising content. Generally speaking, the comprehensive style is thicker than the strokes, which is only suitable for the use of titles and other relatively Daimonji, but not for the use of smaller characters such as the advertisement body.
2. Application of decorative characters
Decorative characters are based on the printing font standards and specifications, and appropriate artistic words are added to make the font of characters more artistic, beautiful and vivid. At the same time, in the process of decorative changes, the shape of characters can be more consistent with the content of advertisements. However, because decorative fonts may reduce the readability of fonts in the process of decorative changes, decorative fonts are mostly used in the text of advertising titles and advertisements, but are difficult to be used in the text of the text. It is worth noting that the change of decorative fonts must be based on printing and closely combined with advertising content.
3. The use of calligraphy fonts
Calligraphy fonts are more artistic and vivid than decorative fonts. Because of the differences in writing habits, writing methods and writing tools, the nationality reflected in calligraphy fonts is very obvious. Therefore, calligraphy fonts are also very suitable for some advertising content with special meaning and style. For example, to publicize national culture, local native products, products with national characteristics and traditional advantages, and advertisements for cultural, artistic and calligraphy exhibitions, it is extremely appropriate to use calligraphy to express them.
the biggest deficiency of the use of calligraphy font as advertising text lies in its readability. The way to overcome it is to choose some calligraphy fonts with high readability or to combine them effectively with the printing.
4. Word graph