Public relations event planning

Public Relations Activity Planning Part 1

1. Activity Background

Although our school has many canteens, it is still a bit stressful to serve so many students. , showing a state of short supply. Therefore, whenever it is meal time, the order in the canteen is chaotic, as if chaos has become a matter of course, and the crowded crowd has a very bad impact on the outside world. This bad atmosphere has damaged the school's organizational image and greatly reduced the public's evaluation of the school. Therefore, it is necessary to restore order in the canteen.

2. Purpose

In order to shape a good organizational image of the school to the outside world and improve the quality of our college students, we must earnestly follow the school’s “Three Dos” educational philosophy, start from the side, and Starting from the canteen, let the order in the canteen be restored, thereby improving the school's popularity, reputation, and harmony in small ways. We specially planned this "orderly you, me and him" event.

Through this activity, students will be aware of the importance of consciously observing order. Don't do evil things because they are small, and don't do good things because they are small. Correct some bad habits in the school and gain high praise from the public in a correct self-positioning.

3. Time and place of the event

Location: XX University

Time: March 20xx, considering that everyone is about to review for the final exam and go on winter vacation, In order not to affect everyone's exams, this event will be scheduled after the start of the next semester.

IV. Resource requirements

This event requires some human and material resources. Human resources: school leaders, school logistics department, school radio station, school reporter station, school student union, local city TV station and city daily newspaper, relevant staff material resources: related funds, campus playground

5. Activities carried out

1. From March 1st to 7th, the school radio station will report on the chaos in the cafeteria, and cite some examples and its negative impact on everyone and our school, and establish a Everyone’s sense of ownership, and the relevant reports that lasted seven days, I believe everyone will remember it more or less.

2. During the same time period, the school reporter station randomly interviewed students on campus to understand their views on the chaotic order in the cafeteria and listen to their voices. And contact the Student Affairs Office to write some relevant reports and publish them in the school newspaper to vigorously publicize and advocate everyone to consciously abide by discipline and establish a new trend of civilization.

3. On March 7, when everyone’s attention in the past seven days was focused on this matter, the school leaders came forward and issued a message about returning order to the canteen. And let the counselor convey the core idea. At this time, everyone will realize the importance of the problem. I believe that everyone’s sense of responsibility and awareness of observing order will be greatly improved than before.

4. From March 8th to March 31st, each hospital will form a volunteer team to carry out volunteer activities in the canteen, supervise everyone's conscious queuing, and maintain order in the canteen. At the same time, the school logistics department placed display boards about canteen order at the entrances of major canteens. The display boards must be placed in conspicuous locations to remind everyone at all times. In the meantime, if everyone performs well, the volunteer team can be withdrawn in advance.

5. After a period of publicity and volunteer actions, everyone should not only realize the benefits of orderly canteen, which improves everyone’s efficiency, but also realize the basic quality issues of contemporary college students. From March 18th to 19th, we contacted relevant reporters and staff from the local city TV station and the city daily. On March 20th, the school student union organized a large-scale signature event on the school playground. A huge banner stretched across the playground (the banner must be large enough to cover the entire playground). The banner read, "In good order, you, me and him, and the new civilized style supports it." Each school organized students to enter the playground in an orderly manner and sign the large banner. After signing, the large banner was hung on the iron fence of the playground. The massive signature event was reported by reporters from the city TV station and the city daily. It not only improves students' sense of ownership, but also enhances the image of the school.

Time

Event

March 1-7

School radio station report

School Interview at the reporter station

Published in the school newspaper

March 7

School leaders released the news

Counselor conveyed

March 8th to 31st

Volunteer Team Supervision

School Logistics Department Publicity Display Board

March 18th to 19th

Contact the local city TV station and city reporters

March 20th

Large-scale signature event

6. Issues to pay attention to during the event and Details

1. If weather or other emergencies occur on the day of the signature event, it will be postponed to a later date.

2. The signed banner must be large, so as to have more momentum and news value.

3. The volunteer team must be friendly during the canteen supervision process and fully reflect the quality of college students.

7. Budget

Cost of publicity display board: 30 yuan

Cost of large banner: 500 yuan

10 signature pens : 15 yuan

8. Activity leader and main participants

Organizer: Student Union of a certain university

Participants: All college students in the school

Participating guests and units: Municipal TV Station, Municipal Daily, XX University Leadership School Broadcasting Station and Reporter Station.

At this point, the planning activities for orderly activities in our school canteen are completed. This activity can not only correct a series of discipline and order problems in our school by rectifying the order of the cafeteria, welcome the new trend of civilization into the campus, establish the sense of ownership of our college students, but also enhance the organizational image of our school, which is very powerful. The signature activities have expanded the popularity of our school, and the orderly and civilized atmosphere has increased the reputation. On this basis, the degree of harmony has been greatly improved. I wish our school has a bright future and its image will become better and better! Public Relations Activity Planning Part 2

The content of public relations planning copywriting mainly includes the following ten aspects:

1. Title

A complete public relations planning copywriting must Have a title that makes it clear at first glance that this is an event planning document rather than a work summary or evaluation report.

The title can be written directly as "xx company xx event planning book", or you can use words that point out a certain activity theme as the main title, and "xx company xx event planning book" as a subtitle and list it below. Down.

The title should be written clearly and easily.

2. Foreword

Also called background introduction. That is, briefly introduce the background of organizing and planning this copy. Because the planning, organization and implementation of any special public relations activity of a social organization are not without reason and have their own specific background and needs. Only by clarifying this background and need can we introduce the specific planning content (program) that follows, and also explain the urgency and significance of holding this event. Without a certain activity background, the planning content (plan) will be confusing.

The foreword should be written concisely and to the point.

3. Investigation and analysis

Public relations planning is based on investigation and analysis, and investigation and analysis is the preliminary work of public relations activity planning. Investigation and analysis is mainly to make a specific analysis of the organizational image. It can be analyzed from three aspects: advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

Investigation and analysis should focus on the representativeness of the survey objects, the applicability of the survey means, the scientificity of the survey methods, the authenticity and comprehensiveness of the data collection, and the reliability of the analysis conclusions.

IV. Target Strategy

In order to improve the effectiveness of public relations activities, public relations goals must be established. The goal classification should be selected according to the specific situation of the organization, such as dividing the goals into overall goals and sub-goals, long-term goals, stage goals, specific goals, etc. (See page 188 of the textbook).

The goal strategy mainly considers whether the set goals are in line with the development strategy of the social organization, whether they meet the positioning requirements of the organization's image, whether they meet the needs of the public, whether they meet social culture and its development needs, and whether they address the problems existing in the organization. wait.

5. Creative Description

Creativity is the key to the success or failure of public relations activities. Creativity is a creative thinking activity carried out by public relations personnel based on investigation conclusions, social organization image characteristics and public needs. It is the finishing touch in the planning of the entire public relations activity. A creative public relations plan can attract and infect the public and achieve good results in public relations communication.

Creative content includes:

1. Activity theme.

2. Activity name and project.

3. Slogan.

4. Promotional works, etc.

The theme of the event should be novel, unique and individual, artistic and attractive.

6. Media Strategy

The process of public relations activities is also the process of information dissemination and two-way communication between the organization and the public. Therefore, the correct choice of communication media is the key to the success of the activity. An important part.

The choice of media must be targeted, feasible, and effective.

7. Activity plan

Activity plan is a guide for specific activities. Each activity plan should be formulated separately according to each activity project.

Activity plans must be thorough, operable and specific.

8. Budget

The correct budget is the guarantee for the implementation of activities.

The budget should be reasonable, comprehensive, and leave room for improvement.

9. Effect evaluation

Correctly evaluating the effect of this activity will help the organization understand the degree of implementation of the public relations plan, measure the actual effect of the public relations activities, and mobilize the enthusiasm of public relations personnel. , and provide new information for the next round of public relations work.

Effectiveness evaluation should be based on the goals, seek truth from facts, and provide methods for evaluating the effects.

10. Signature

At the end of the copywriting, the following must be written:

1. Name of the planner. The name of the public relations company, public relations department or planner.

2. Planning book writing time. x month x day x year. Public Relations Event Planning Chapter 3

1. The theme of the event: Welcome with courtesy and empower the seven cities

2. The purpose of the event: In order to enrich the wonderful extracurricular life of our college students, let the students Learn the knowledge of public relations etiquette together, strengthen the cultivation of personal cultivation quality and temperament, and strive to promote the cohesion of the student union to master various practical etiquette and skills in various activities. It enables us to be more confident in our daily dealings with others and social interactions, and to create an image that is both internal and external for future employment. ()

3. Activity content:

1. Provide public relations etiquette knowledge training to the contestants.

2. During the competition, there are links such as public relations etiquette knowledge, seven-city meeting knowledge, public relations etiquette display, and talent show to examine the overall quality of the contestants.

3. One first prize winner, two second prize winners and three third prize winners will be selected based on the judges’ scores.

IV. Activity process:

(1) Preliminary publicity and preparation activities:

Send event notices and event planning to ministers of various departments within a short period of time and related materials are distributed to everyone. Allow contestants adequate preparation time.

(2) First round:

Ten contestants will be selected on the spot to advance to the next round in the form of quick-answer questions. The content of the quick-answer questions will be the knowledge of the Seven Cities Association.

(3) Second round:

Divided into three stages, a. I shape my image---go on stage and show, b. I have my own wisdom---knowledge of public relations etiquette Q&A, c. I show off my talents - talent show (extra points)

(4) Specific requirements: During the catwalk stage, each contestant goes on stage in turn, performs a personalized show on the stage, demonstrates personal stage style, and then Make a brief self-introduction, mainly showing the player's personal style and overall image. The player's clothing includes formal wear, sportswear, and casual wear. The first part of this link is 40 points; in the knowledge question and answer stage, contestants take the stage one by one, and each person has two questions to ask. Those who answer correctly can get 40 points, and those who answer incorrectly will not be given extra points. Then the audience can rush to answer, and those who answer correctly can get Gift giving. It mainly tests the language expression ability and etiquette knowledge of the contestants; the talent show stage mainly shows the contestants' talent ability and on-site performance ability. The content includes singing, dancing, musical instrument playing, martial arts, calligraphy, etc., each score is 20 points.

5. Activity target: all members of the insurance association

6. Activity location: --- classroom

7. Activity time: May 20xx - —Day

8. Budget: To be determined——————

9. Sponsor: Jiangxi Federation of Chinese Medical Colleges and Societies

10. Organizer ：Jiangxi College of Traditional Chinese Medicine Insurance Association

Jiangxi College of Traditional Chinese Medicine Insurance Association Public Relations Activity Planning Chapter 4

Activity Party: (hereinafter referred to as Party A)

Service Party: ( (Hereinafter referred to as Party B)

Party A and Party B, on the basis of equality, following the principles of voluntariness, fairness, equal compensation, and in accordance with the provisions of relevant laws and regulations, have reached the following terms of this contract through consultation, with a view to *** abide by the same.

1. Project Overview:

lProject Name:

Luolai Image Spokesperson (Reis Lee) Press Conference

lActivity Time:

Shanghai Hotel: November 1, 20xx

2. Project content:

Party A entrusts Party B with public relations for the "Lai Lai Image Spokesperson Press Conference" Professional company for activities, planning (execution) project content:

l Celebrity endorsement press conference:

1. "Luolai Image Spokesperson Press Conference" activity plan

　2. Event planning and on-site monitoring

　3. Environmental design and installation (lighting, sound, AV equipment)

　4. Venue determination (venue selection, venue implementation)

5. Event site layout (stage construction, event backboard, sign-in backboard, etc.)

6. Planning and execution of activities in various press conferences (hosts, dancers)

　6. Provision of event-related items (sign-in supplies, attendance certificates, event props)

　7. Design, production and application of related materials

l Media public relations:

1. Media communication, media invitation, on-site reception

2. Press conference planning, execution and monitoring

3. Media reporting guidance and subsequent issue publication Track the situation and provide monitoring clippings

3. Payment:

l The total contract amount is: Yuan

l Payment method:

First advance payment: 20 (, RMB:) of the total contract amount will be paid to Party B's account upon confirmation of the start of the project as an advance payment for the start of the activity; Second payment: Party A will pay 70 of the total contract amount within 3 days after the project contract is signed. (RMB:) shall be paid to Party B’s account as the activity execution fee.

Balance: The remaining balance of 10 (RMB) for the on-site activity fee will be paid to Party B’s account within five days after the event is completed on November 1, 20xx; the one-time payment will be made to Party B within five days of submitting the media service report. account.

l Party B ensures that the media attendance rate of this event reaches 80%, the media publication rate reaches 80%, the average press release publication reaches 300 words/each, and ensures that the press release is published within two weeks (monthly magazine Except for magazines).

IV. Liability for breach of contract:

l Party B must implement production according to Party A’s requirements and final approval and confirmation opinion. If the production content needs to be changed or canceled due to other factors, Party B shall notify Party A in writing 1-3 days in advance and obtain Party A's written approval, otherwise it will be deemed as Party B's breach of contract;

l If the project work is interrupted due to force majeure factors If it cannot be carried out or completed as scheduled, Party B will not bear any liability arising therefrom;

l Any party breaches any obligation, commitment, guarantee in this contract or the statement made by either party in this contract is inconsistent with the facts or is misleading, causing the contract to be unable to be performed or not fully performed, the party shall constitute a breach of contract and shall bear liability for breach of contract and be responsible for compensating the non-breaching party for the losses caused;

l Party A’s late payment , a late payment penalty of 0.9% of the total contract amount shall be paid to Party B on a daily basis;

l If Party A terminates the agreement midway, a liquidated damages of 20% shall be paid based on the total amount of each project in this contract; for the executed part, then All funds must be paid, and Party B shall be liable for compensation if losses are caused.

l If Party B fails to carry out activities as scheduled within the time stipulated in the contract, Party A shall be liable for compensation for losses caused.

5. Contract dispute resolution method:

l Any dispute arising from the execution of this contract shall be resolved through friendly negotiation between the parties. If negotiation fails or one party is unwilling to negotiate, the case may be brought to the people's court where the plaintiff or defendant is located.

VI. Others:

l This contract is made in four original copies, with each party holding two copies.

l If there are any unsatisfied matters in this contract, the parties to the contract may sign a separate written supplementary agreement. The supplementary agreement shall take effect after being signed by the qualified representatives of all parties to the contract and stamped with official seals, and shall have the same effect as this contract. , if there is any conflict with this contract, the supplementary agreement shall prevail.

Party A: (Signature and Seal): Party B: (Signature and Seal):

Representative: Representative:

Account number: Account name

Name: Account number:

Account opening bank:

Year, month, day, year, month, day, public relations activity planning part 5

Dear Mr. Liu:

It has been a year since I came to the company in November last year. During this year of work, I have experienced hardships and hardships, but also the sweetness of success. I have become more and more familiar with the company's equal interpersonal relationships and open-minded attitude. I felt deeply recognized for my work style and had a great time.

I have been working in the planning and execution of public relations activities since I graduated. I feel that my job has always been in a relatively narrow area, and I would rather engage in more macro-level marketing and advertising activities. Zhong also deeply felt his lack of relevant knowledge. After thinking about it, I decided to continue studying to strengthen my theoretical level and practical ability.

So for some time, I have been preparing for the entrance exam for graduate students. I also hope that I can use this as an entry point to continue studying systematically and gain recognition from friends and family. At the same time, some friends also put forward their suggestions: I should prepare for review with peace of mind. I'm not young anymore. If I don't pass the exam this year, it will take a lot of time and energy to take the exam for another year. I also face not optimistic employment prospects after graduation. The company is not very busy now, and there is not much work that I can do. After some consideration, I decided to resign and go home to seriously prepare for the postgraduate entrance examination. This can reduce some of the burden for the company, and at the same time, for me, I have won In the final review time, try your best to pass the exam this year.

Here, I would like to thank the company for providing me with nine months of learning and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and I also made great progress in graphic advertising copywriting. I would like to express my sincere gratitude. At the same time, I am very reluctant to part with this young team. If the company still needs me after the exam, I will join this team again without hesitation.

Finally, I am deeply sorry for the inconvenience my resignation has brought to the company, and please understand my situation. Thank you again.

Sincerely,

Salute!

Mr. He:

Hello! I formally submit my resignation to you.

It has been a year since I came to the company in XX last year. During this year of work, I have experienced hardships and hardships, as well as the sweetness of success. I have become more and more interested in the company's equal interpersonal relationships. I felt deeply recognized by my open-minded work style and had a pleasant time.

I'm not young anymore. If I don't pass the exam this year, it will take a lot of time and energy to take the exam for another year. I also face not optimistic employment prospects after graduation. The company is not very busy now, and there is not much work that I can do. After some consideration, I decided to resign and go home to seriously prepare for the postgraduate entrance examination. This can reduce some of the burden for the company, and at the same time, for me, I have won In the final review time, try your best to pass the exam this year.

Finally, I am deeply sorry for the inconvenience my resignation has brought to the company, and please understand my situation. Thank you again.

Sincerely yours

Purpose of the event: We will promote the basic knowledge of public relations in a way that members like to hear and see, increase the enthusiasm of members to participate in activities, and enhance members’ public relations literacy.

Activity theme: Public relations style exhibition, showing public relations style

Activity content:

1. We promote public relations to our members through pictures and other means The origin, development and some basic principles and other basic knowledge. If sponsorship allows we will also distribute the Knowledge Booklet to members.

2. We will also invite teacher Feng Lan and well-known cosmetic brand consultants to explain to members the public relations etiquette used in dressing and makeup techniques, so that members can understand the importance of public relations knowledge in their daily lives.

Purpose of the activity:

1. To popularize basic public relations knowledge. According to the situation of the membership meeting, members do not have basic public relations knowledge.

2. Use a lively and interesting form to teach practical life skills and improve members’ confidence and interest in the association’s activities.

Participants: new and old members of the association

Event arrangements

Public relations photo exhibition

Expected time: April 10-15

Expected location: Expo Garden main road and Huiyuan main road

Activity arrangement: Post public relations knowledge leaflets on Expo Garden main road and Huiyuan main road

Organizational personnel arrangement: Person in charge: Huang Fei Participants: Other key members of the association

Lecture on public relations etiquette

Expected time: 7:00 pm on April 11th

Expected location: Sanjiao b205

Activity arrangement: Invite teacher Feng Lan and cosmetics brand consultant to explain some daily dressing etiquette and makeup skills to members.

Organizational personnel arrangement: Person in charge: Huang Fei Participants: All key members of the association

Publicity plan

The public relations photo exhibition does not use publicity, because it itself is A form of publicity.

Promotion of lectures on appearance and etiquette: hand-drawn posters, 3 times * 3 = 9 copies

30 hand-written posters, 15 copies each time, posted in the canteen, dormitory, and information column

Financial Planning and Public Relations Event Planning Chapter 8

Diaopai washing powder is a brand product of Ainas Public Group in Lishui, Zhejiang. Naais Group was founded in 1968. Its predecessor was the local state-owned "Lishui Wuqi Chemical Factory". It was restructured into a joint-stock company at the end of 1993 and is currently the world's largest detergent products production base.

The Naais Group has an annual output of 1 million tons of washing powder, 300,000 tons of detergents, and 280,000 tons of scented soap. At the end of 2017, Naisi dominated the domestic laundry detergent market.

In order to repay the consistent support and trust of the broad community and families in our company, on the occasion of Mother's Day, our company, based on the business philosophy of "only to improve your quality of life", is preparing to launch a new business on Mother's Day This large-scale Mother's Day event is held in squares in various cities.

Text

Activity goal:

Let the general public better understand and understand the product positioning of Diaopai washing powder, and recognize that Diaopai washing powder "is only to enhance your quality of life" business philosophy.

The market positioning is for the majority of housewives and young people who are gradually becoming independent, such as students who live in schools, migrant workers, etc.

Activity methods:

Paper solicitation and selection, on-site activities.

Time and location arrangements:

It will be held simultaneously in five cities: Beijing, Shanghai, Guangzhou, Wuhan and Qingdao on May 10, 2020. (The following planning takes Wuhan as an example)

The Wuhan area is scheduled to be held on the first floor stage of Xudong Pinmao Commercial Plaza.

Activity content:

(1) Publish the Diaopai washing powder cup - "The Story of My Mother and Me" in regional newspapers and magazines one month in advance (April 10th) "The essay competition's call for papers advertisement is open to high school students from the society. Relevant experts are invited as judges to select 5 first prizes, 25 second prizes, 50 third prizes, and 80 "stars of filial sons". "Issue certificates, give rewards (April 29), and invite to participate in the "Diaopai Laundry Detergent Special - May May, Thanksgiving Mother's Love" Mother's Day event held on the first floor of Xudong Pinmao Commercial Center on Mother's Day .

The first prize winner will be awarded a "Harmonious Family" five-day trip to Hainan Island;

The second prize winner will be awarded a digital learning machine;

The third prize winner will receive a high-end MP3 player;

The lucky winner will receive a half-price VIP discount card for 20 bags of Diao brand household laundry detergent.

(The lucky ones are randomly selected from 1,000 contributors)

(2) Mother’s Day activities on Mother’s Day, May 10:

In A temporary stage was set up in the Xudong Pinmao Commercial Center Plaza, and the "Diaopai Laundry Detergent Special - May May, Thanksgiving Mother's Love" Mother's Day event was held at 3 o'clock on the afternoon of Mother's Day (because most people's holiday is an afternoon) .

Activity process:

Before 2:30, all participants have completed their makeup and guests have begun to take their seats.

From 3:00 to 3:15, the dance begins and the guests take their seats.

　3:15-3:30 The host announced the official start of the event. The host introduced Diaopai washing powder products, explained the concept and positioning, and thanked the event organizer.

　3:30-4:30 Professor Yu Dan is invited to give a lecture on "Benevolence" in Chinese Studies and accept questions on the spot.

　4:30-5:15 "I comb my mother's hair once" activity allows the winning son to comb his mother's hair on the spot, to experience the hardships of his mother in raising him, and to create a heart-to-heart communication between mother and son. Give your mother the most unforgettable Mother's Day, make every home more harmonious, and improve the quality of life in every home. At the same time, combs printed with the "Diaopai" trademark were distributed to every participant and audience at the scene.

5：15-5：45 Diaopai washing powder prize-winning Q&A.

　5:45-6:00 Company staff sang a song "Grateful Heart" dedicated to their mother as the end of the activity.

After 6:00, 1,000 bags of 300 grams of Diao brand washing powder trial boxes will be distributed on site.

The host thanked Ainas Company, the guests etc. left the venue one by one, and the event ended.

Media strategy:

1. Newspaper and magazine advertising details:

1. Preliminary work:

(1) Cooperate with the Municipal Youth League Committee Negotiate and implement the early publicity of the Mother's Day holiday atmosphere;

(2) Negotiate with the media to form media support for the event;

(3) Implement preparations for prizes and gifts.

2. Activity implementation:

(1) Complete all preparations before April 10th;

(2) April 11th, 12th, On the 13th, a call for essays was announced in Wuhan Evening News, and three issues of public service announcements were issued.

(3) Report and publicize the event on April 25th and 26th to create an atmosphere;

(4) April 30, "Chutian Metropolis Daily" 1/4 The award results will be published in the advertisement;

(5) From May 1st to 10th, various shopping malls will buy Diao brand washing powder and distribute greeting cards.

Public service announcements will be published in Chutian Metropolis Daily on the 11th and 12th respectively;

(6) On May 10, special TV report;

(7) On May 15, "Wuhan Evening News" held a discussion on "communication between two generations, communicating mother's love", resulting in a postponement of the event to increase the impact of the event; it distributed 1 issue of public service advertisements;

(8) May 20, brand promotion soft article;

2. Details of publicity and planning activities:

During the activity:

The stage background is The name of Ainas Company and the trademark of Diaopai washing powder were named.

A large number of advertising leaflets were distributed within the event site.

The program host will occasionally promote and introduce the company.

Special program specially designed for the company: Q&A activity with prizes (on-site quizzes on information provided by the company with prizes).

After the event:

Track the effectiveness of the event and provide the company with a written investigation report for reference in future event cooperation.

Major local media are invited to report on the details of this event.