Appreciation of Honghe River Design

"Honghe Road" is positioned as a high-end image product of Honghe brand, targeting at people who have a successful career, pursue excellent quality of life and constantly improve their own literacy. The packaging adopts an exclusive patented side-opening sanitary cigarette case, which realizes the combination and unification of horizontal packaging and horizontal design. Brand-new sanitary smoking mode reflects the respect and care for consumers, and truly reflects the innovative characteristics of Chinese cigarettes and Chinese packaging. 1, color: gold and brown. With the development of printing technology, the use of gold is almost an indispensable color in the design of cigarette labels. Gold is gorgeous and difficult to control, but at the same time it has unparalleled expressive force and is full of noble and extraordinary imagination. Gold is brilliant, full of energy and texture, and the light emitted by gold can be the most beautiful decoration. In the design of "Red River Road", light brown is elegant and subtle, while dark brown exudes majesty and solemnity in silence. The design uses brown to match gold, and the light vitality faintly released by light brown turns the impact of gold into smoothness, and the slight dullness brought by the heavy dark brown is swept away. At the same time, the calm dark brown turns the golden tension and jumping into a restrained edge, makes the noise quiet, makes the prosperity end, makes the passage of time become calm wisdom and calmly becomes the avenue of life. The color collocation in the whole design fully shows the artistic conception of oriental philosophy with thick accumulation and thin hair and dynamic and static interaction, which is in line with the personality charm to be expressed in Honghe Road.

2. Composition: The overall situation of the whole trademark composition is empty, only highlighting the brand elements. The combination of different strengths and weaknesses of the word "Tao" in the overall situation has produced endless cultural charm of China. The vitality, expressiveness and creativity of graphic characters are enhanced, and the whole design vividly solidifies the essence of China's 5,000-year-old culture. The layout uses the calligraphy art of China traditional culture to show the profound cultural connotation. The font design of "Honghe Road" brand combines the shapes of running cattle and running water, which is exciting and smooth, and contains the spiritual meaning of Honghe's continuous innovation and pursuit. Taking the word "Tao" of different famous calligraphers as the background, the long and profound historical atmosphere is vividly portrayed, which shows the "Red River" invisibly. High-end cultural taste of pottery products. The design and application of "Geographical Indication of the Origin of Red River High-quality Raw Materials" and "Three-level Formula Process Identification of Red River Cigarette" are very innovative in the current cigarette label design, and the overall collocation is concise and ingenious, forming a unique product identification symbol, which is used to improve the auxiliary characteristic elements of brand extension image and enhance the support for high-end product image. Although it is only a detail of the whole cigarette label design, its function display is in place, which fully emphasizes the high-quality source and quality assurance of Honghe products, and the modeling of Yunnan Honghe map also gives people a sense of intimacy.

3. Process: the paper material is 265g laser silver card, with light beams on the black background, and the expressive force is changeable. The overall effect is realized by offset printing. Use different process inks to enrich the texture and create a three-dimensional effect of brand fonts. The whole cigarette case presents a crystal clear feeling, a soft feeling and a three-dimensional effect.

Throughout the design, high-end consumers are rich in aesthetic quality because of their constant pursuit of the improvement of their own cultural connotation, and know how to appreciate the psychological characteristics of classical simplicity because of the gradual calmness in life. The overall design is not a pure aesthetic design, but a core expression based on value; It is not a deliberate process, but a reflection under culture.

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