Site selection of frame storefront
The customers of the painting shop are mainly people with higher educational level. The location of the store should be considered near the cultural street with strong humanistic atmosphere, such as the professional street of antique calligraphy and painting. Signs should be as eye-catching and beautiful as possible, and a wall facing the street should be made of glass windows to display Chinese paintings and calligraphy works. Through the window, you can also see celebrity calligraphy and painting and a full set of mounting materials hanging on the wall inside the store. This not only improves the appreciation level of popular art, attracts painting and calligraphy lovers, but also highlights the business characteristics of the store.
Improve support services
The mounting process is complex and the materials are diverse, including mounting tools, shafts, painting boxes, rice paper, painting hooks and so on. The mounting industry should implement supporting services and relevant materials should be readily available. Taking mounting as the main business, if we can manage related materials at the same time and have our own characteristics, we can open up a broader market. As an aid, you can also display and sell some gift paintings to improve the artistic atmosphere of the store; Or according to the existing resources, run some paper works of art.
Pay attention to the customer base around you
The clients of the mounting shop are mainly some galleries, museums and professional individual painters. Painting and calligraphy mounting depends on the painting and calligraphy itself and the specific needs of customers. We should choose materials and installation forms according to customers' requirements, so as to provide all-round services and establish long-term customer relations.
For large customers such as galleries and museums, you can give certain discounts on prices. Interested operators should have a roster to record their regular customers, which is an invaluable resource for the mounting shop.
The key to attracting repeat customers is to serve home. When inspecting the goods, if the customer is not satisfied, as long as it is a reasonable request, then the store should not hesitate to modify it and redo it for free.
For operators, special attention should also be paid to ordinary visitors. Some foreign friends and children who study painting may be potential consumers. For framers and apprentices in the same trade, we should also exchange experience and information with each other to promote improvement.
Seek long-term development by quality
In addition to the mounting inspection for four or five years, the general clerk should be quite familiar with the mounting materials and technology, even a small screw, and be familiar with its purpose. It is necessary to patiently introduce the mounting of various specifications and styles to customers and recommend appropriate mounting methods, which requires the clerk to have certain artistic appreciation ability.
The requirements for mounters are even higher, and mounters must undergo training and examination. Have the skills of a professional mechanic. Whether it is machine operation or manual operation, it must be meticulous. At the very least, don't damage the original, and ensure timely delivery. Only by doing this can we win credibility. In the competition of mounting industry, the key to success lies not only in reasonable price, but also in high quality and superb technology.
In addition to the traditional manual mounting in China, new technologies such as Japanese mounting and renovation of old paintings can also be introduced. We should also introduce new materials, such as Japanese satin and Korean satin, and often participate in various painting and calligraphy fairs and exhibitions, pay attention to the new information of the assembly industry and improve our craft level.
These new attempts and innovations are by no means focused on immediate interests, but are running in, cultivating a new mounting market and guiding the new trend of mounting industry. The so-called "thick accumulation and thin hair" is precisely this truth.