Zhang Qinghai, chairman and general manager of Cody Food Group Co., Ltd., president of Shangqiu Private Enterprise Federation, member of the Standing Committee of Yucheng County and Shangqiu Municipal People's Congress, representative of the Eighth, Ninth, Tenth and Eleventh Provincial People's Congress, representative of the Tenth National People's Congress, and national model worker.
As we all know, he who wins the Central Plains wins the world. Only the central region can represent the real level of China's economic development.
"The agricultural population base is large, which is the status quo in Henan. The problem of' agriculture, countryside and farmers' is particularly obvious here. How to solve this problem is the thinking of all Henan people, including me. " As a farmer, Zhang Qinghai, the chairman of Henan Cody Food Group Company, has his own understanding of this. "Henan is a central province, which has no geographical advantages along the coast, no history of commodity economy development, and no pure agricultural area with natural resources for development and utilization; Farmers plow their fields with their backs to the loess all day, but their income is not very high. Cody's success, or my success, can just give some inspiration. The key to solving the' three rural issues' lies in farmers. "
The first private enterprise in Zhanglou Village
Shangqiu City, Henan Province is the birthplace of the fire of Chinese civilization, and Yucheng County under its jurisdiction is the hometown of Mulan who joined the army instead of her father. However, glorious history cannot hide the reality of poverty. If it weren't for the spring breeze of reform and opening up, the farmers here might have to live with the shackles of "poverty" all their lives.
Zhang Qinghai's birthplace, Zhanglou Village, Yucheng County, is located at the foot of the Yellow River south levee. In this national poverty-stricken county, there are no mountains, no sea and no mineral resources for development and utilization. There are only more than one million mu of land, most of which are saline-alkali land, and nothing grows. Before the reform and opening up, generations lived by scraping salt soil and sprinkling small salt, and a single planting industry could not maintain food and clothing. 197 1 year, 16-year-old Jasmine Zhang Hein couldn't afford the tuition and had to leave the classroom, although his academic performance was among the best in his class.
After dropping out of school, Zhang Qinghai, who is knowledgeable, smart and diligent, was selected as the captain of Zhanglou Village production team by the old branch secretary of the brigade.
Thirty years ago, with the villagers in Xiaogang Village, Fengyang County, Anhui Province taking the lead in implementing "fixing production quotas to households", the prelude of rural economic reform in China finally began. Some farmers broke through the fetters of "relying on the sky to eat", walked out of the fields and caught up with the tide of commodity economy. Zhang Qinghai is one of them. He changed from a farmer who contracted land to the first private entrepreneur in Zhanglou Village.
Great changes in national policies have made Zhang Qinghai's morale high. With the first wave of migrant workers who wanted to get rich quickly in the early days of reform and opening up, he went to the northeast to sell firewood and went to the south to sell rice. However, after traveling abroad for several years, his fate has not changed much. What really changed his life was the state's support policy for the private economy. 1982 the 12th people's congress of the Communist Party of China (CPC) clearly put forward for the first time that the individual economy of workers should be encouraged to "develop appropriately" within the scope stipulated by the state and under the administration of industry and commerce, as a "necessary and beneficial supplement" to the public economy. 1984 The Third Plenary Session of the 12th CPC Central Committee pointed out that the individual economy "plays an irreplaceable role in developing social production, facilitating people's lives and expanding employment".
1985 In the spring, Zhang Qinghai, who returned from other places, came to the Yellow River levee full of fruit trees. Just as the peach blossom season, a gust of wind blew and a peach blossom slipped from his eyes to his feet. Zhang Qinghai looked down at this peach blossom and suddenly had an idea-you can use the fruit trees on the levee to run a canned fruit processing factory! With the encouragement and support of his wife, Mr. and Mrs. Zhang Qinghai and several relatives and friends raised funds in 900 yuan. In their two thatched houses, they set up a small workshop-style canned food factory-Qinghai Canning Factory in Yucheng County, which was the first private enterprise in the village.
"big agricultural economy"
Like most private economies in the early days of reform and opening up, the small cannery, the predecessor of Cody Group, has no capital, no talents, no advanced production equipment and technology, only the enthusiasm and indomitable entrepreneurial spirit of entrepreneurs. 1987, domestic canned food sales are very hot. However, Zhang Qinghai is keenly aware that with the end of the era of shortage economy, small workshop-style factories will not last long. "Reality limits its development, which cannot be a high starting point, a large span, high technology and high added value. We must change the production and business model. " At this time, the change of national policy helped Zhang Qinghai promote enterprise reform.
1988, China revised the constitution and made it clear that "the private economy is a supplement to the socialist public economy", thus establishing the legal status of the private economy. Therefore, seeing the bright future of private economy, Zhang Qinghai made a bold decision: go to the mechanized tin can production line!
However, this decision to conform to the trend of reform was not smooth sailing. From 65438 to 0989, China's economy fell sharply, and the evil consequences brought by inflation endangered the whole national economy. The "Qinghai Canning Factory" was not spared, with a mountain of cans, high debts and almost bankruptcy. However, Zhang Qinghai knows that the development of China's market economy will inevitably have some bumps, but the trend of reform and opening up will not change. As long as you follow the trend, you will always find a way out.
Sure enough, in the1990s, the state carried out macro-control and the national economy began to recover. 1992 * * * After the 14th National Congress, the policy of "public ownership as the main body and multiple ownership economies developing together" was put forward, and the development of private economy reached a climax. A large number of canned goods are exported to the domestic market, which has washed away the rural market and stimulated the people's enthusiasm for canned goods consumption. All the cans in the early inventory were thrown into the rural market, and enterprises began to get out of the trough.
Compared with the booming canned food business, Zhang Qinghai is more calm and calm. Through a lot of market research and analysis, he made a bold decision to develop the production of instant noodles and quick-frozen food while stabilizing canned food production. From 65438 to 0998, in order to "further adapt to the market and extend the industrial chain to the greatest extent", Zhang Qinghai decided to adjust the original product structure and implement the modern dairy system project. With the continuous expansion of business scope, "Qinghai Cannery Factory" has been unable to accurately cover its business scope, so Zhang Qinghai decided to change the name and property organization form of the enterprise. When Zhang Qinghai's brother-in-law learned about it, he helped to name more than a dozen names. When he talked about "Cody-Science Enlightens the Future", Zhang Qinghai's eyes flashed and he patted his thigh and said, "Good! Just call it' Cody'! " As a result, the cannery was renamed "Cody Food Group Co., Ltd." and inscribed by Pu Jie, a famous calligrapher and brother of Puyi.