1. Cultural brand: the internal embodiment of the overall social image of the enterprise, the core of enterprise cohesion and the driving force of enterprise development.
2. Brand culture: it is the external expression of the overall social image of the enterprise, aiming at the needs of the target consumer market and serving the needs of consumers.
Second, the purpose is different:
1, the purpose of cultural brand is to improve the management level and production efficiency of enterprises.
2. The purpose is to create the brand cultural identity of * * * voice among the established target consumers, and then promote the sales of their products.
Third, users are different:
1. Cultural brands mostly advertise to enterprises, industries or related groups.
2. Brand culture is aimed at existing or potential target consumers.
Extended data:
Brand culture is a unique combination of brand-related beliefs, values, rituals, norms and traditions owned by the owners, buyers, users or aspirants of a brand.
Brand culture also means that by endowing the brand with profound and rich cultural connotations, establishing a distinct brand positioning and making full use of various powerful and effective internal and external communication channels, consumers can form a high degree of spiritual identity with the brand, create brand belief and finally form a strong brand loyalty.
Brand culture is a sub-cultural phenomenon based on the influence and aggregation of a certain brand on social members.
Baidu encyclopedia-brand culture