The shape of the emblem resembles the Chinese character "世" and is cleverly combined with the number "2010" to complement each other and express the Chinese people's strong desire to host a world-class expo with multi-cultural integration.
The image of the emblem is like a family of three hugging each other and enjoying each other, which expresses the harmony of the family. In a broad sense, it can represent all mankind including "you, me and him", and expresses the concept of "understanding, communication, gathering and cooperation" of the World Expo.
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