After vigorous development in recent years, my country's calligraphy industry has achieved a certain scale and strength. However, in general, the industrial system and industrial model are not mature enough, and have not yet formed an industry that matches the status of a major country in calligraphy culture.
The advantages of industrialization and intensive development are also major issues that contemporary calligraphers must face up to and think about and solve. Based on an overview of the current situation of my country's calligraphy industry, the author intends to look forward to the development trends and goals of the calligraphy industry
Tasks, and from the perspective of strengthening community management, increasing talent training, following industry laws, and innovating industries Development model, leveraging the four aspects of financing platform, improving intermediary services, improving policies, and optimizing the environment, to put forward its own thoughts and suggestions on the formation of a new model of my country's calligraphy industry.
1. The current situation and development trend of the calligraphy industry
1. The current situation of the calligraphy industry
After vigorous development in recent years, the calligraphy industry has reached a certain scale and development trend. strength. Specific manifestations include: the foundation of the calligraphy industry has been significantly improved, and a modern calligraphy market system framework has been initially established; calligraphy associations at all levels and various calligraphy societies
organizations have made great progress, and many calligraphy conferences with certain social influence have been held. Calligraphy festival activities; building a number of calligraphy exchange and trading platforms, promoting the development of the calligraphy industry, and innovative achievements continue to emerge.
2. Weak links in the calligraphy industry
Overall, the calligraphy industry system that is compatible with the socialist market economic system has not yet been fully formed; calligraphy The investment in industrial infrastructure construction is not large enough, and there is still a certain gap between the development level of the calligraphy industry and the goal of building a modern calligraphy power. The calligraphy industry is in its initial stage of development and has not yet formed advantages of scale and intensive development. The competitiveness of calligraphy enterprises and the overall strength of the calligraphy industry are not strong enough; the development of talent in the calligraphy industry is not balanced enough, and supporting policies need to be improved.
3. The future development trend of the calligraphy industry
Some traditional calligraphy development models will gradually decline, and the calligraphy industry that adapts to market demand will continue to maintain vitality. , the emerging calligraphy industry will lead the trend of the calligraphy industry, and the industrial operation model with "government leadership, enterprise operation, public participation, and win-win results" as the main content will become the core competitiveness of the calligraphy industry.
The creative industry will become an important source of power for the development of the calligraphy industry. The application of modern technologies such as the Internet will become an important driving force for the development of the calligraphy industry. The high integration of calligraphy and technological progress will become a prominent feature of the calligraphy industry
Sign. Improving the technological content of calligraphy product production and services will become an important way to promote calligraphy innovation and business renewal, and further enhance the competitiveness of the calligraphy industry.
2. Goals and tasks for the development of the calligraphy industry
In the context of the era of great cultural development and prosperity proposed by the country, the calligraphy industry will surely gain a broader space for development.
1. The layout of the calligraphy industry is more reasonable. Build a new development pattern of the calligraphy industry with distinctive characteristics, outstanding advantages and reasonable layout. Obvious advantages will be formed in the modern media industry, calligraphy product manufacturing, publishing and printing industry, commemorative exhibition industry, calligraphy tourism and other fields, and the urban and rural calligraphy industry will achieve coordination and sustainability. develop.
2. The calligraphy market is unified and open, and competition is orderly. The urban and rural calligraphy markets are more active, the combination of calligraphy products and market factors is more reasonable, the modern calligraphy art circulation organization method is constantly improving, a large number of circulation organizations and regional calligraphy product exchange centers have been cultivated, and the resource allocation role of the calligraphy market has been fully exerted.
3. Talents in the calligraphy industry are further gathering. Accelerate the cultivation of a group of calligraphy creative talents, calligraphy management talents, calligraphy science and technology innovation talents and calligraphy intermediary organizations that meet the needs of the development of the calligraphy industry, cultivate a group of calligraphy celebrities and outstanding calligraphy business entrepreneurs, and form a group of calligraphy talents with reasonable structure, excellent quality and sufficient quantity. Calligraphy industry talent team.
3. Lay a solid foundation, stimulate vitality, and create conditions for the industrialization of calligraphy
First of all, the management of calligraphy societies should be strengthened, the cultivation of relevant talents should be promoted, and the foundation for the industrialization of calligraphy should be continuously consolidated.
1. Standardize the management of associations and promote the compatibility and cohesion of all types of talents. Calligraphy societies are the extension and link of calligraphy associations at all levels, and are also the cells of the development of calligraphy industrialization. Therefore, giving full play to the role of community organizations in gathering talents and gathering resources is an important foundation for realizing the industrialization of calligraphy. In recent years, calligraphy societies have sprung up in our country, but there are also phenomena such as disorganization and confusion. In particular, some calligraphy societies appear in the form of studios of famous teachers, which to a certain extent exacerbates the problem of literati. The phenomena of mutual indifference, mutual exclusion and mutual incompatibility have formed a situation of fighting on their own, which is not conducive to the development of industrialization. Therefore, it is necessary to lay a good foundation for the association to gradually standardize its development and promote the compatibility and cohesion of all types of talents. On this basis, efforts should be made to build a regional calligraphy exchange center, further break the pattern of fragmentation, regional blockade, and urban and rural separation, and form a complete category, reasonable structure, balanced supply and demand, unified openness, and effective competition. Preface, create a prosperous, healthy and dynamic calligraphy market, and create a distinctive calligraphy communication brand.
2. Standardize resource settings and scientifically cultivate calligraphy skills
Post-operative talents. The first is to integrate teaching resources and achieve unity of collaboration and division of labor. On the one hand, we integrate existing calligraphy teaching materials and organize a high-quality teaching team to compile a set of techniques in accordance with normalization, standardization, and international standards.
It is step-by-step in terms of technique, interlocking in teaching, and consistent in concept. , calligraphy teaching materials with flourishing genres and widely recognized word-of-mouth, creating a "new concept" series of Chinese calligraphy studies. On the other hand, it is necessary to effectively integrate school
training resources and social training resources. Promote the socialization of school resources, provide more platforms and carriers for outstanding teachers to participate in social training, and allow high-quality resources to be enjoyed by more calligraphy enthusiasts; promote the public welfare and openness of social resources
Relying on public welfare training organizations to organize and operate private teaching resources, we strive to carry out a series of calligraphy public welfare lectures with broad social influence. The second is to promote the popularization and development of calligraphy grade examinations. The Chinese Calligraphy Grade Examination is a skills training and assessment system sponsored by the Examination Center of the Ministry of Education for calligraphy learners nationwide. By holding Chinese calligraphy grade examinations, enthusiasts can be guided and encouraged to learn and inherit excellent traditional calligraphy, popularize the art of calligraphy, gradually achieve initial knowledge and recognition of the art of calligraphy, and improve learners' calligraphy art. Skill and aesthetic level. We should use the platform of quality education to encourage more young people to participate in grade-level examinations and continuously cultivate "fire seeds" for the passing of calligraphy.
3. Systematize teacher training and create a team of compound teachers with “one specialty and multiple abilities”. It is necessary to formulate a talent development plan for the calligraphy industry
to build a talent training system with colleges and universities as the main body, supplemented by professional colleges and specialized training institutions, supplemented by cooperation with foreign schools, and combined with the talent market. system to form a standardized full-time calligraphy professional training
education system. Efforts should be made to cultivate compound teachers with "one specialty and multiple abilities" so that they have all-round theoretical literacy. They are not only proficient in the "pen and ink method" of Chinese calligraphy, but also understand the traditional Chinese "Huang-Lao School";
In addition to the "imaginary realm" of Chinese calligraphy, we must also understand the "abstract beauty" of Chinese philosophy; we must not only master the composition of the "two-dimensional world", but also understand the "business methods" of corporate management. ; Not only can he teach Chinese students, but he can also lead "foreign apprentices" and introduce the essence of Chinese art to the world through explanations in simple and in-depth terms. Efforts should be made to cultivate innovative teachers who are good at learning from others' strengths, so that on the basis of inheriting tradition, they can widely absorb the nutrients of contemporary calligraphy art, comprehensively innovate calligraphy art concepts, art forms and artistic techniques, and empower calligraphy. Art takes on new vitality.
It is necessary to innovate teaching management methods, break the "doorism" of mentoring apprentices and self-circulation, cultivate a group of innovative teachers who are inclusive, learn from others' strengths, inclusive and open, and achieve the unity of competition and cooperation.
4. Match relevant talents to create a talent team that is compatible with industrialization.
Vigorously cultivate and gather high-level, innovative leading calligraphy talents, strengthen the exploration, protection and use of outstanding private talents, and establish a high-end talent team in the calligraphy industry. Cultivate calligraphy capital operations, calligraphy brokerage agents, calligraphy industry management and calligraphy technology innovation talents, and establish a calligraphy art professional talent pool and calligraphy management talent pool. Gradually implement the personnel agency system and networked management of calligraphy talents in the calligraphy industry, give full play to the role of the market in the allocation of talent resources, and guide the rational and orderly flow of talents. Establish a talent evaluation and incentive mechanism, and improve specific methods for technology, management, brand and other factors to participate in income distribution. Actively try the annual salary system for entrepreneurs in calligraphy enterprises and establish an income distribution system that is compatible with the modern enterprise system.
Secondly, we should follow the laws of industrial development and fully establish an emerging industry development model with clear property rights, flexible mechanisms, and full of vitality.
1. Corporate operation model. Utilize the east wind of cultural system reform
to develop joint-stock cooperative companies or limited liability companies, implement leading projects, focus on cultivating and developing a group of state-owned or state-controlled calligraphy industry strategic investors, and make them become calligraphy industry leaders. A leading force in the market and a strategic investor in the legal industry. Lower the threshold for social capital to enter the calligraphy industry, encourage non-state-owned capital to enter the calligraphy industry permitted by policies in various forms, and cultivate a number of backbone private calligraphy enterprises. Support small and medium-sized calligraphy enterprises to develop in the direction of "professional, refined, unique and new" and form a dynamic and advantageous industry group.
2. Enterprises develop into groups. Through market mechanisms and policy guidance, we will cultivate and develop a number of large-scale calligraphy enterprises and enterprises with strong strength, strong competitiveness and influence through combination and reorganization in the form of capital, technology and management shares
group. Support large-scale state-owned calligraphy enterprises and groups to implement cross-regional and cross-industry mergers and reorganizations, support the establishment of multimedia calligraphy enterprise groups, and cultivate a number of export-oriented backbone calligraphy enterprises (groups). Establish a "going global" platform for calligraphy products, carry out foreign calligraphy cooperation, expand non-governmental exchanges, expand commercial performances, screenings and sales channels for calligraphy products, and use international festivals (such as Frankfurt Book Fair, etc.) opportunities to “go out”. Focus on integrating calligraphy's "going out" with foreign trade, science and technology, tourism, sports and other work, fully mobilizing all forces to form a synergy for foreign calligraphy exchanges. For example, with the help of the Confucius Institute to expand international communication, the art of Chinese calligraphy should be included in the elective course system of the Confucius Institute at no time. This is the best carrier and the best carrier for expanding the global influence of the art of Chinese calligraphy. platform. Persist in making the foreign calligraphy trade brand bigger and stronger, and focus on supporting calligraphy art with national and regional characteristics as well as emerging calligraphy products such as electronic publications
to enter the international market. Integrate resources, highlight key points, organize major engineering projects, create high-quality calligraphy products, and expand the international influence of Chinese calligraphy.
3. Project results display. Give full play to the industry and location
advantages, use calligraphy exhibitions, provincial exhibitions and various special exhibitions to promote the development of calligraphy festivals and exhibitions, hold various cultural industry expos and trade fairs, and strive to create a well-known exhibition brand. Enrich the connotation of authoritative institutions in the exhibition industry at home and abroad, and improve the professional level of the calligraphy exhibition industry. Give full play to the role of industry associations, strengthen guidance and management, and standardize the development of the exhibition industry. Implement the strategy of driving major calligraphy industry projects, and through project solicitation, establish and promote a number of major calligraphy industry projects every year to drive the development of the calligraphy industry.
Combined with the protection and renovation of old urban areas, old buildings, and old factories in the city, a number of demonstration bases for calligraphy creative centers with regional characteristics will be built to build a platform for calligraphy creativity and continue the development of urban historical calligraphy. With calligraphy creative design as the core of the project, we will focus on developing media, training, and calligraphy creative categories, cultivate a number of leading creative calligraphy enterprises, and form a creative industry cluster with superior calligraphy projects.
Thirdly, financing platforms should be leveraged to improve intermediary services and provide vitality for enriching the calligraphy industry market.
1. Diversified financing channels. Expand investment and financing channels and establish diversified investment and financing mechanisms. Utilize government fund guidance, bank loan financing, private capital investment, listed financing and other channels to implement diversified investment. Create a relaxed financial service environment, attract financial institutions to increase credit support for the calligraphy industry within the scope of relevant policies, and guide and encourage financial institutions to expand loan financing methods and methods suitable for the development characteristics of the calligraphy industry. Relevant insurance services, innovative credit methods and guarantee methods provide convenient conditions for calligraphy companies to borrow money from financial institutions. Explore the establishment of calligraphy industry entrepreneurship and venture capital funds, and guide social capital into the calligraphy industry investment field. Encourage
competent enterprises, groups, and individuals to establish various calligraphy investment companies in accordance with the law. Make full use of domestic and foreign capital markets to expand financing channels for the calligraphy industry.
2. Professional intermediary services. Strengthen the organizational construction of intermediary agencies, develop and improve calligraphy brokerage, agency, evaluation, promotion, consultation, auction and other intermediary agencies, formulate and improve calligraphy agency management measures, standardize intermediary behavior, and improve service quality , so that it can fully exert its functions of market coordination, supervision, service, and rights protection. Actively build a circulation system with modern organizational forms, develop modern circulation organizational forms, promote chain operations, logistics and distribution, and e-commerce, and establish calligraphy books, newspapers, audio-visual products, electronic publications, and calligraphy with extensive radiation capabilities
A modern marketing system for artworks. Standardize property rights transactions, focus on developing the trading market for copyright and other intangible calligraphy assets, improve the calligraphy information and technology trading market, and improve service levels.
3. Compatible development methods. Implement key cultivation projects for superior calligraphy industries and accelerate the formation of a number of superior calligraphy industries. Vigorously develop the media industry, actively develop the digital content industry, use high and new technologies to transform and upgrade the traditional media industry, accelerate the pace of industrial upgrading, and enhance industrial competitiveness. Focus on developing the publishing, distribution and printing industry, support the traditional publishing industry to become bigger and stronger, and actively support the development of new digital publishing industries. Utilize the connotative development path of the publishing house to build calligraphy publishing, distribution, printing, logistics, and copyright with calligraphy creation as the leader and education, technology, social science, digital publishing, electronic audio and video as support.
A publishing house for the diversified development of trade.
Finally, efforts should be made to strengthen the legal protection of calligraphy intellectual property and build a calligraphy industry brand.
The effective protection of intellectual property rights is the prerequisite and guarantee for the healthy development of the calligraphy industry
. If all areas of the calligraphy industry are filled with fake products, fish in troubled waters, good and bad products, and fake products, it will definitely become a roadblock and stumbling block for the development of calligraphy industrialization. If we want the calligraphy industry to develop sustainably and healthily, we must make great efforts to protect intellectual property rights and maintain the basic bottom line of integrity. To implement the brand building project, we must vigorously cultivate a number of honest and trustworthy calligraphy industry brands, and regard the cultivation of calligraphy industry brands as an important means to enhance the development of the calligraphy industry. Encourage calligraphy enterprises to develop original products with high market share, create well-known calligraphy brands with core competitiveness, and strive to cultivate calligraphy industry product brands, service brands, festival brands and folk calligraphy festival brands. Promote professional and social services such as intellectual property agency, market development, information provision, and legal consultation, formulate industry standards, and encourage calligraphy intermediaries to develop in the direction of scale, standardization, and branding.
Focus on building a calligraphy market management system that is supervised in accordance with the law, strengthen the construction of the calligraphy market law enforcement team, improve market rules, and establish market access and exit mechanisms. Construct a calligraphy market management information network
system and improve the credit files of calligraphy enterprises and the credit system of the calligraphy market. Establish and improve the calligraphy market mass supervision and reporting reward system, and severely crack down on piracy, infringement and other illegal activities. Focus on using high-tech means to create a calligraphy product anti-counterfeiting system, and establish a fidelity-integrated information query system that unifies authors, works, and investors.
Four. Improve policies and optimize the environment to provide effective guarantee for the development of the calligraphy industry
1. Establish a special fund (fund) for the development of the calligraphy industry. For calligraphy industry projects, calligraphy enterprises, independent innovation technologies, bases, parks, etc. that are in line with the calligraphy industry (base) development policy, reach a certain scale or have a certain scientific and technological content, high social benefits, and good market prospects.
, providing support in the form of government discounts, subsidies and incentives. Technical transformation funds and special funds for the development of small and medium-sized enterprises will be appropriately tilted towards calligraphy industry enterprises. Establish the Outstanding Contribution Award for the Development of the Calligraphy Industry. The selection of outstanding projects in the calligraphy industry will be included in the recommended "high-quality projects" for spiritual civilization construction.
2. Give full play to the role of calligraphy economic policies and guide calligraphy enterprises to become calligraphy innovation entities
Implement relevant policies to cultivate innovative calligraphy enterprises, and focus on supporting innovative calligraphy enterprises with core technologies and independent innovative brands. Promote the renewal of calligraphy business formats and actively develop emerging industries such as calligraphy e-books and online publications. Improve the circulation system and chain of the calligraphy industry, and use various marketing methods to promote the circulation of calligraphy products. Strengthen the digitalization and network construction of the calligraphy industry and calligraphy resources to achieve leap-forward development of the calligraphy industry. Implement calligraphy innovation projects and cultivate calligraphy creative groups. Actively create an atmosphere that is conducive to collective and individual creativity, skills, and technology, and focus on cultivating creative groups in audio and video, media, books, literature, and performing arts.
Improve the calligraphy development environment and policy environment to provide good conditions for various creative talent groups.