This is a typical star shop problem. Ivory Villa became an instant hit because of Zhao Benshan's "Country Love" series. Relying on the star effect of Zhao Benshan and his apprentice, he gathered a large number of followers and even many fans to play to satisfy his vanity. In fact, on the one hand, the success rate of star entrepreneurship seems to be much simpler than that of civilian entrepreneurship.
Ivory Mountain Villa and Ivory Mountain Village are both shooting places of rural love, but these places only rely on TV dramas and have no cultural connotation of their own. If there is no TV series, then this place is a farmhouse. What is a farmhouse music? The substitutability is too strong, and ivory mountain has not developed any function except farmhouse music. Even the novel travel experience is not, it can only attract opera fans.
Strictly speaking, ivory mountain is also a "network celebrity scenic spot". But not through the internet, but through a constantly updated TV series; This kind of scenic spot is the same as the online celebrity scenic spot, that is, tourists are accidental, because this place is not a scenic spot, and tourists who come here may be lost at any time because of TV dramas or other factors; There are no tourists in ivory mountain now, largely because the popularity of TV dramas has declined, and people's attention to this place is low.
But it is precisely because of the star aura that their stores will be more difficult to manage than ordinary stores. People who come here to travel are all for the stars. Even if the ivory villa has its own characteristics, it will be overwhelmed by the star effect. In a word, they came here to satisfy their curiosity and vanity, not to really enjoy the trip.
Originally, ivory mountain was an unremarkable little scenic spot, formerly known as Kangtun Village, but it became completely popular just because of a TV series. After becoming popular, many tourists came here and brought great wealth to the local area for a time. The original ivory mountain was in tatters, as we can see from the early TV works, but now ivory mountain has changed a lot.
Product depth and quality issues. As a cultural consumption product, tourism also has its connotation. Ivory Mountain Villa is essentially a rural area in Northeast China. If it weren't for the TV series "Country Love Story", it wouldn't be much different from other rural areas. Since there is no difference, it is not distinctive. Donkey friends generally react that a village is almost finished and there is nothing to see. This shows that the depth of the product is not enough.
In addition to the ivory mountain scenic spot with Ivory Mountain Villa as its selling point, there are two famous scenic spots nearby, namely Tieling Lotus Wetland and Longshou Mountain, but the pictures are not very distinctive, so it is difficult to attract tourists to go there on purpose.
Finally, as long as the stars breathe in one breath, the ratings of "Country Love" have been greatly worse than before, and people's novelty for a thing has passed, so naturally there is no original curiosity.