From ancient times to the present, only three people in the history of China have been called Shang saints, and Fan Li is one of them. He is a famous military strategist, knowledgeable and familiar with astronomy and geography. , a talented person, was used by Gou Jian, the King of Yue. After his success, he retired, lived in seclusion in the city, cultivated land and started business from scratch. He was called the rich man several times and was charitable and well received.
After successfully helping Gou Jian destroy the State of Wu and revive the State of Yue, Fan Li resigned from Gou Jian's post and retired. He is a man of great foresight. In that era when the word "scholar" was the first and the word "business" was the last, Fan Li resigned from the officialdom and willingly became a businessman with the lowest status. Therefore, the brilliant achievements of his life cannot go down in history with historical celebrities because he abandoned his official position and went into business.
Fan Li has his own way of doing business, which is very unique and knows how to take the lead. He thinks he needs a good eye in the shopping mall to get business opportunities. Because of this, in his nearly 20 years of seclusion, Fan Li has accumulated wealth three times or even tens of thousands of dollars, becoming a rich party. On the other hand, Fan Li is a kind person. He used all his money to support others. Money is like a foreign object. For Fan Li, what he can get can also be dispersed, which is very comfortable.
Fan Li is also one of the four folk wealth gods in China and a "cultural wealth god". His actions in the commercial field are to promote economic development and commercial circulation. He not only has profound economic thoughts, but also invented the measuring unit of scales, paying special attention to the feelings of consumers and selling them in combination with their characteristics. Fan Li not only dabbled in agriculture and encouraged farming, but also had profound opinions on fish farming, so he was also called "Tao Zhugong".
The third time I moved to Taotao (now Taoshan in Feicheng, Shandong, or Dingtao in Shandong), I lived in the "world" (adjacent to Qi and Lu in the east; There are Qin and Zheng in the west; Bei, Yan; The best place to do business in Ji Ran (according to the season, climate, people's feelings, customs, etc. People abandon me, people take me, let nature take its course and sit tight) is to operate production, and after a few years, business has accumulated into great wealth.
(1) Pay attention to the choice of business environment, seize the favorable opportunity, apply market rules, and be prepared without being blind. In terms of time, the gains and losses are balanced. Fan Li's comprehensive exposition on grasping opportunities has important modern value. In fact, his principle of equal vacancy is to ask operators to stand in front of opportunities and wait for overtime, just like catching a fish with a net to meet it.
(2) "knowing the war is prepared; When you need it, you will know what you have. " Knowing that there will be a war, we must be prepared from all sides and know when we need the goods to understand the value of the goods. Only by clarifying the relationship between time and use can we see clearly the supply and demand situation and market situation of various commodities.
Nanyang Xichuan Fanli Temple Shangshengyuan
Make it clear.
Seize the present moment and don't delay, because when it doesn't come again, it will be a disaster if it is not taken away for a day. The third is to chase from time to time. In this case, we should pay attention to a quick word, pointing out that people who follow the times are still fighting fires and chasing the dead.
(4) sales theory, expensive and cheap. Expensive as dirt, when commodity prices rise to the highest point, we must make decisive moves. Expensive is cheap. Cheap as pearl jade, when the commodity price falls to the lowest point, it is expensive to buy something as cheap as pearl jade.
5] 38 price, agricultural powder. Fan Li believes that "the husband is sick, the farmer is sick for 20 years, and the disease is at the end of 90 years. The disease is at the end, money is not earned, and agricultural diseases are not carved out of the roots. " If you don't rise to 80, you will benefit from the end of agriculture if you don't subtract 30. "If the interests of businessmen are damaged, they will not operate food commodities; If farmers' interests are damaged, agricultural production will not be developed. Businessmen and farmers suffer at the same time, which will affect the national fiscal revenue. The best way is for the government to control the grain price between 80 and 30, so that farmers and businessmen can make profits at the same time.
[6] product theory. "The product of principle, after-sales service, interest-free currency. Deal with each other, don't leave greedy goods, don't dare to live expensive. " It is necessary to store commodities reasonably, speed up capital turnover and ensure the quality of commodities.
Once small profits but quick turnover. Fan Li's thought of pursuing eleven benefits, small profits but quick turnover, and not profiteering is very humanized, which conforms to the principle of honesty and justice in business in China's traditional thought.
Anecdotes and allusions
Fan Li lived in seclusion.
After helping Gou Jian, the King of Yue, succeed, Fan Li left Yue immediately. He wrote from Qi to say, "Fei!
Portrait of Nanyang Shang Saint Fan Li
(the same as "Birds") Birds are exhausted, and they are good at hiding; A sly rabbit dies, but a running dog cooks. The King of Yue is a bird with a long neck. He can have trouble with * * *, but he is not happy with * * *. Why don't you go? "The effect is that after shooting the birds, put away the good bows and arrows. When the cunning rabbit is caught, the hounds will be driven away. The king of Yue is insidious and cunning. You can suffer with him, but you can't enjoy it. Why don't you leave at once? After receiving the letter, Wen Zi said that he was ill and would not go to court, but he still didn't escape the fate of death. On the other hand, Fan Li has long anticipated this, and I have to say that this is his greatness! Since then, it has become an idiom, meaning to kick out or destroy those who have made great efforts after the job is done. Many famous ministers in later generations took this as a warning.
The more prosperous you are, the more you can destroy Wu.
In the 24th year of Zhou Dynasty (496 BC), there was a battle to destroy Li between Wu and Yue (now Jiaxing, Zhejiang), and He Lv, the king of Wu, died. Since then, the two countries have become enemies and have been at war for many years. In the 26th year of the Zhou Dynasty (494 BC), Fu Cha, the son of He Lv, avenged his father's death and fought a decisive battle with Yue in Fujiao (now Mashan, Taihu Lake, Wuxi). Gou Jian, the king of Yue, suffered a crushing defeat, leaving only 5,000 soldiers to escape into Kuaiji Mountain. When Gou Jian was cornered, he went to Yue. He told Gou Jian that "the more prosperous wuyue is, the weaker it will be" and remonstrated: "It's counter to bow down and obey the king of Wu." After becoming a doctor, he accompanied Gou Jian and his wife to be slaves in Wu for three years. "Be patient and determined, so be firm. Don't be sad in the future, I will be encouraged by you! " [ 1 1]
After returning to China three years later, he worked out a plan for the rise and fall of Wu Jiushu with Wen Zi. He was the planner and organizer of "Ten Years of Reunion, Ten Years of Lessons" in Yue. In order to implement the strategy of destroying Wu, which is one of the nine "beauty tricks", I personally waded through mountains and rivers, and finally met the strange woman stone with both ability and political integrity in history, and wrote a legendary chapter in which Shi understands the righteousness deeply, is devoted to the king of Wu and prospers both at home and abroad. Fan Li worked for Gou Jian, the king of Yue, for more than twenty years, worked hard and died in the destruction of Wu, which made him a great general.
Rowing on the West Lake
Gou Jian destroyed Wu, Fan Li, who made great contributions on the night of celebration,
Yanzhihu
Take the stone quietly, sneak out of the city gate, get on uncle Ade's small wooden boat, cross the moat, turn around and go straight to Taihu Lake. They arrived at Wuli Lake in the north of Taihu Lake. Seeing the beautiful scenery and mountains and rivers, they built several thatched houses and lived in obscurity. During this period, they were killed and moved to other places three times to save their lives. However, they finally settled in the West Lake because they loved the scenery of the Five Lakes very much.
San Qian Dingtao
He came to Qi, changed his name to Li Xiapi, and lived in a house built by the sea. Intensive farming and sideline (fishing and drying salt) soon accumulated tens of millions of property. Fan Li is ready to help others. His wisdom and ability were appreciated by Qi people. The King of Qi invited him to Linzi, the capital of China, and worshipped him as the prime minister in charge of government affairs. He sighed with shame: "Being an official is for your prime minister, and you can get 1000 yuan for running a family;" For a homemade cloth, it has reached the extreme. Being admired for a long time is probably not a good omen. "So, after only three years, he retired again, returned the seal to the King of Qi, and gave all his money to his intimate friends and fellow villagers. The third time he moved to Taotao (now Taoshan in Feicheng, Shandong, or Dingtao in Shandong), he lived in the "world" (adjacent to Qi and Lu in the east; There are Qin and Zheng in the west; Bei, Yan; The best place to do business in Ji Ran (according to the season, climate, people's feelings, customs, etc. People abandon me, people take me, let nature take its course, stand by and do nothing) to manage production. Within a few years, the enterprise accumulated funds and became rich, hence the name Tao Zhugong.