1. Vodka, born in Russia in the 14th century, has an alcohol content of 40 to 55 degrees. It is a low-alcohol spirit with extremely high purity. A Russian poet once said affectionately: Vodka is as old as the Volga River. Vodka-Russia has become a natural connection to consciousness, ingrained in people's minds like a law. In 1979, as the 100th anniversary of ABSOLUT was approaching, the entire U.S. marketing campaign was about to begin, but the bottle design had not yet been released. One day, advertising man Gunnar Broman was wandering around an antique store in Stockholm when an ancient Swedish medicine bottle came into view. Its shape is transparent, elegant, simple and pure; Gunnar Broman was suddenly inspired: "This is it!" TBWA advertising company undertook the advertising design of ABSOLUT Vodka. Under the planning of TBWA, ABSOLUT Vodka positions itself on the cultural background of Greater Europe, and uses this as the center to promote various cultures around the world; it combines fashion elements to cater to people's eternal pursuit of spirit, culture and quality of life. Pursue and establish an elegant, intelligent, confident and mysterious brand image; and create a new advertising model, shortening the distance between advertising and art. All advertisements focus on the bottle shape, and are accompanied by classic advertising lines that are still used today, that is, starting with "ABSOLUT" and adding the corresponding word or phrase as a compliment, such as absolute perfection, absolute purity (clarity) and so on. At this point, the uniqueness generated by the unique appeal of the advertisement accurately communicates the personality of the product. However, ABSOLUT VODKA, a fine wine from Sweden, relies on hundreds of years of Swedish cultural accumulation and is mainly anti-customer, completely replacing the original Russian cultural background of vodka; less than ten years after entering the American vodka market, it became the American vodka brand. One of the best-selling vodkas, and topped the 2002 Forbes luxury brand rankings. 2. Brandy is fermented, distilled and mixed from fruit juice, pulp or residue. In order to maintain its flavor, aroma and characteristics, the distilled alcohol content is less than 95%. There is a local proverb in France: Boys drink red wine, men drink Port. If you want to be a hero, drink brandy. People grant brandy the supreme status and call it the wine of heroes. The word brandy can be divided into a narrow sense and a broad sense. In a broad sense, all wines fermented and distilled from fruits are called brandy, such as apple brandy, but now it is customary to distill the wine and put it in wooden barrels. Liquor aged for a considerable period of time is called brandy. Brandy usually means "the soul of wine". The birth of brandy: Brandy was discovered accidentally. In the early 18th century, the docks on the Charente River in France became a commercial port for wine exports due to convenient transportation. Since the whole box of wine took up a lot of space on the ship at that time, the French came up with the method of double steaming to remove the water in the wine, improve the purity of the wine, reduce the space occupied and facilitate transportation. This was the early brandy. In 1701, France was involved in the Spanish War, the sales of brandy dropped sharply, and the wine was accumulated in oak barrels. After the war, people discovered that the brandy stored in oak barrels had a mellower quality, a stronger aroma, and a crystal amber color. Therefore, the aging and aging period in oak barrels became the basis for making brandy. important link. The name of brandy: Brandy, the origin of this name evolved from the Dutch Brandewijn. The "Brande" in front of the word means burning, and the "wijn" in the back refers to wine. The burning mentioned here refers to heated distillation. Therefore, Brande can be said to be wine made by distilling wine, which is converted into English and becomes Brandy. Therefore, according to this statement, the so-called brandy should originally refer to wine made by fermenting grapes and then distilling it. But in a broad sense, any wine made by fermentation and distillation of fruits can be classified as brandy. Therefore, brandy can be produced in all areas where grapes and fruits are produced. Brandy making: Any kind of wine can be distilled into brandy. However, brandy made from white grapes is more popular and is used to make brandy almost all over the world. Even fine wine, if aged for too long, will still produce poor brandy. Generally speaking, the distilled alcohol content of a tower still is close to 85% (170 proof). If it exceeds 85%, it must be marked as "Neutral Brandy" (Neutral Brandy). Brandy must be stored in oak barrels for at least two years to mature, otherwise the bottle will be marked "Immature". Usually, if there is no year marked on the label, it means that it is between three and eight years old. 3. Hennessy is the world’s best-selling Cognac and has the world’s largest reserve of aged eaux-de-vie. Hennessy adheres to its family's fine tradition of being meticulous and striving for perfection in the brewing of Cognac, strictly controls every aspect of production, and implements Hennessy's original spirit, setting the standard for high-end Cognac. Hennessy had been supplying the royal family with drinks for 26 years. In 1815, it was awarded a letter by the French Emperor "King Louis XVIII" and was selected as the main wine supplier to the Congress.
At that time, in the era of Irishman Richard Hennessy (Irishman Richard Hennessy) in 1765, the order record book showed that the order volume was large, mainly in the United Kingdom and other major cities. The small town of Cognac is more than 300 kilometers southwest of Paris and is the heart of France's Cognac region. The world's top Cognac brand, Hennessy, comes from here. For more than 200 years, it has provided endless delicious food to consumers of different skin colors around the world. Hennessy was originally named after Richard Hennessy, who was not a native of France and was born in County Cork, Ireland. In 1745, he went to France to serve as a soldier. In 1750, he served as a foreign officer in Louis XIII's Guards and was stationed in the Cognac area. He often tasted Brandy, and then he realized the beauty of Brandy and even bought it. He bought many bottles to his relatives and friends in his hometown, and they all praised Brandy, which became the main reason for running the wine business in the future. Introduction to the Hennessy series: Samsung: It is a product that has been brewed for more than five years and has a stable taste. VSOP: It is a product that has been brewed for more than 20 years and has a round and delicious flavor. It is a very popular product. Qiuwei Speiru : Inheriting the characteristics of VSOP, it is a superior product and is also available in Japan and Southeast Asia. Napoleon: It is a very popular product with a taste full of noble temperament. X.O: A product that has been brewed for more than 40 years. Yes A high-end product with excellent flavor. Hennessy Extora: It has been brewed for more than 70 years and has a strong and heavy taste. 4. Johnnie Walker In 1820, the Scotsman John Walker Started my first attempt at blending whiskey. He applied his experience in blending tea leaves to whiskey blending and found that the blended whiskey had a deeper and more refined taste. After John Walker passed away, Alexander, who was only 20 years old, inherited his father's business and created a new blend of whiskey, named "Old Highland Whiskey", the predecessor of Johnnie Walker Black Label. In 1867, Alexander registered trademark ownership and designed an eye-catching tilted trademark and square bottle, creating unrivaled whiskey on the market. In this way, generation after generation, the Walker family has diligently studied the whiskey blending process and created unique whiskey, establishing its brand's supreme position in the world. Johnnie Walker, world-renowned for its excellent wine quality, was founded in 1820 and is the world's largest Scotch whiskey manufacturer with a long history. JOHNNIE WALKER RED LABEL (JOHNNIE WALKER RED LABEL) is the world's top-selling whiskey It sells almost one million more cases per year than its nearest rivals. Red Label blends about forty different single malt whiskeys and grain whiskeys with sophisticated blending techniques and follows the original 1909 recipe. Made. Each bottle of "Red Label" has its own unique taste, so it is famous all over the world. In 1996, the world's most authoritative international wine competition, "Red Label" even won the gold medal of Scotch blended whiskey. Johnnie Walker
First, the soaked barley is slowly dried in a marl kiln, allowing the barley to absorb the unique smell of the marl. Therefore, the type of marl is the factor that determines the unique flavor of each bottle of whiskey. After the barley is germinated, it needs to be ground into powder, added with water to become sugary wort, and then fermented by adding alcohol. After fermentation, distillation is carried out. The liquor that has been distilled once is called crude distillate, which must be distilled again and fractionated to separate the whiskey that is suitable for drinking. At this time, the alcohol content of whiskey is 70-90%. After fractionation, a second distillation is required to reduce the alcohol content to between 63.5-68%. At this time, the fractionated liquor is put into oak barrels for aging, turning the original transparent whiskey into golden yellow and adding flavor. The length of time it is stored in oak barrels can affect the color and taste of whiskey. Chivas Regal is aged for at least 12 years. On average, one bottle is sold every second, which is the main sales force of the "Chivas Brothers" winery. Haruki Murakami, who loves whiskey, turns "Johny Walker" into a "cat killer" in his new novel "Kafka on the Shore", but makes "Chivas Regal" his first choice for relaxing and tasting fine wine. For many people, "Chivas Regal" is almost synonymous with "Scotch blended whiskey". Charm of wine color: One of the representative works of Scotch blended whiskey, it has a gorgeous and balanced taste, rich yet smooth. Royal Salute 21 years old (Royal Salute 21 years old) In 1953, to celebrate the accession of Queen Elizabeth to the throne of England, the Chivas Brothers distillery launched a top-quality blended whiskey called "Royal Salute". In order to create a royal image, "Royal Salute" closely follows the royal theme from its name to its packaging. Its name comes from the highest respect that the British Royal Navy fleet fires a 21-gun salute in the air every year on the birthday of the Queen or the Prince of Wales; each hand-made blue porcelain bottle is made by craftsmen from the famous British ceramics factory "Wade" It took six days to make. The "Royal Salute" launched when Queen Elizabeth ascended the throne, each bottle has a royal emblem label cast with the initials of the Queen's inscription printed on it. The three-color gemstones of red, blue, and emerald set in the Queen's crown are transformed into three-color bottles. Of course, all this is to preserve the luscious wine stored in the bottle for 21 years. Charm of wine color: When you first smell it, the rich fruity aroma is striking; when you taste it, it is as smooth and sweet as honey and has a deep and charming smoky flavor. It is like a long and lasting poem, which is worth chewing and savoring. Royal Salute 21 years old In 2003, the 50th anniversary of the Queen's accession to the throne, the "Chivas Regal Brothers" winery launched a 50-year-old collection of commemorative wine, and according to the winery, it will not be possible to release more than 50 years of wine for at least 8 years. 50 year old blended whiskey. In order to create the "extreme honor" of this wine, the bottle design and packaging are even more impressive. The bottle body is still purely handmade by "Wade". The dark blue bottle body is decorated with 999 sterling silver and 24K gold emblems, and even the bottle stopper is inlaid with gold and silver. In addition, because it is limited to 255 bottles worldwide, the wine label also has a collection Serial number, each bottle is priced as high as $10,000. Charm of wine color: The taste of "Royal Salute 50 Years Old" is like "perfume", with a charming aroma of stone fruit, floral and smoky flavors evenly combined. It has a deep, sweet, mellow and intoxicating joy in the throat. To use clothing as an analogy, it is like a unique, creative and finely crafted "advanced custom-made dress". The Glenlivet is another story of royal escort. In the early 19th century, the Scottish Highlands were flooded with moonshine distilleries. At that time, the government sent cavalry regiments to crack down on illegal distilleries. Only "Glenlivet" was preserved because it was loved by King George V. In 1824, George Smith, the founder of "The Glenlivet", obtained a license to legally produce "The Glenlivet" whiskey, becoming the only legal distillery in the Scottish Highlands. The King's favorite also became the quality endorsement of this single malt whiskey. . The "Glenlivet" single malt whiskey series is available in 12, 18, 21 and other years. The fruity "Glenlivet 12 Years" is currently the benchmark product in the market. Charm of wine: There are many adjectives about the floral and fruity aroma of single malt whiskey, but "Glenlivet" is more feminine, more delicate, and more elegant, which is different from the elegant gentleman's elegance of other single malt whiskeys. smell.