"The "red scarf" is so good". In the topic, "red scarf" is put in quotation marks. What does it mean?

"The "Red Scarf" is so good". The word "Red Scarf" in the topic is in quotation marks, which refers to a group of young pioneers who protect the birds, because the "Red Scarf" protects the birds and does not disturb the baby birds' sleep. , the little birds will sing on the branches: "'Red Scarf' is so good!" Let's also say a few words to this group of lovely "red scarves": the birds fly freely because of you, and the flowers bloom because of you. , the world is more beautiful because of you, we praise you outstanding young pioneers.