Luo Ying's position as general manager of Jiangsu Yajiale Supermarket Co., Ltd.

Luo Ying, female, general manager of Jiangsu Yajiale Supermarket Co., Ltd. 1992. After graduation, Luo Ying worked as an accountant in an enterprise under Jinling Petrochemical Company. Jinling Petrochemical Company's benefits are very good, and its employees' income is among the best in Nanjing. 1at the beginning of 996, she quit her enviable job and went back to her husband's hometown Yancheng to do business. When she first arrived in Yancheng, Luo Ying only had a capital of 20,000 yuan. She and her husband are determined to start with department stores. After market research, she chose to start with high-end products such as metal household appliances, office and plastic products. She went to Quanzhou, Huangyan, Shantou and other places to go door to door, choose varieties and price comparisons, and then pulled back to Yancheng to sell them in various shopping malls in Yancheng. On August 8th, 1998, after simple decoration, Luo Ying opened the first decent supermarket-Yajiale Supermarket Chengnan Store. When the supermarket opened, many people worried about her. At that time, the location of the supermarket was not dominant, and the nearby roads had not been repaired. The entrance is a mud pond, mostly surrounded by mud. When choosing a site, she stood by the roadside and counted the number of people passing by. Luo Ying simply thinks that if half the people go to her shop to buy things, they will make money. Although the supermarket has opened, she is not relaxed, because opening means she is under more pressure. For eight months in a row, Luo Ying stayed in the store every day, afraid to go on a business trip or leave Yancheng. She is an accountant, a buyer and a tallyman ... She does everything in the supermarket, and she works harder than a baby. Knowing the supermarket like the back of her hand, she devoted all her energy to the first store with infinite hope. Under her careful management, relying on warm service and better products, Chengnan Store became an instant hit! And gradually gain a foothold in the south of the city.

With the success of Chengnan Store, Luo Ying opened four stores in succession in the next two years. From 200 1, foreign supermarkets and stores began to compete for Yancheng market. The wolf came, and she didn't panic in the face of strong competitors. After careful analysis of the positioning of their own supermarket chains and foreign stores, it is found that although there is competition between consumer groups, there are also intersections. Her supermarket chains are mainly middle-income families who are interested in benefits and convenience. She developed Yajiale Supermarket into 47 chain stores. In 2005, she achieved a sales scale of 400 million yuan, paid taxes of 6 million yuan, and built a logistics center with an area of 35,000 square meters, becoming the largest supermarket chain in Yancheng and ranking among the top 100 supermarkets in China.

Luo Ying likes reading books, such as Dating with Success, Making progress every day, Letter to Garcia and so on. They are all her favorite books, which she has read countless times. She loves reading books on management and chain operation of Carrefour, Wal-Mart and Metro, and also takes employees to study together, working during the day and attending classes at night. Under her influence, Yajiale employees have developed the habit of learning, and their quality and level have improved a lot in a subtle way. Sometimes she will go abroad for ten days and a half, but the company still runs in an orderly way. Under her careful planning, Yajiale has formed its own unique corporate culture and done a lot of infiltration work. She makes full use of employees' spare time to organize employees to hold poetry reading, sports competitions, calligraphy and painting competitions and other beneficial activities to help employees cultivate their sentiments, entertain their bodies and minds and enhance their physique. In addition, Luo Ying also published an internal magazine, Yajiale, recorded the Song of Yajiale, founded the Voice of Yajiale, and produced a development review feature film, Dare to Fly High in the Mountains. In her spare time, she is diligent in writing and publishes articles of various genres in major media. In July 2004, she was accepted as a member of Yancheng Writers Association. In July, 2005, the first book of poetry, Falling in England, came out, which was very beautiful, and was hired as a part-time professor by Yancheng Normal University.

Luo Ying always adheres to the employment philosophy of "applying talents according to their abilities, fair competition, having both ability and political integrity, and putting morality first", so that more employees can take up their ideal posts, give full play to their talents and realize their life value. Sometimes an individual employee can't keep up with the needs of enterprise development, and she will adjust him to a suitable position, especially for the "veteran" who followed her at the beginning of her business. Luo Ying cherishes their friendship. If an employee is unwilling to resign, she will never resign. Luo Ying attaches great importance to harmonious coexistence with employees, and often talks with employees, doing things in a three-point way and being a seven-point way, educating them to be grateful and not forgetting to repay the society. Since Luo Ying founded Yajiale Supermarket, she has solved the employment problem for more than 400 people, including more than 900 laid-off workers and rural surplus labor. In 2006, she plans to open more than 15 new stores and create more than 400 new jobs. Luo Ying tries her best to encourage laid-off women workers and rural women who have worked in supermarkets for a period of time and have certain ability to start businesses and help them solve practical difficulties in starting businesses. After an employee resigned and engaged in wholesale business, Luo Ying gave priority to introducing his goods to her chain store for trial sale. Once a female manager of a department wanted to leave her job and open a pharmacy. Luo Ying not only didn't stop her, but also provided her with venture capital. Luo Ying regards caring for society, helping the weak and helping the poor, and donating money for disaster relief as her social obligations. She has sponsored poor students, sympathized with the elderly, helped seriously ill patients, and donated millions of yuan for SARS, floods and tsunami disasters. Last year, Luo Ying opened seven love supermarkets to supply rice oil and other daily necessities to more than 6,000 low-income households and poor households, reducing gross profit by more than 200,000 yuan a year. She also sponsored a student to enter the university and will continue to support him to graduate from the university. Yajiale Spring Bud Class was listed in Dazonghu Central Primary School. With her support, poor girls will graduate from the first grade of primary school to junior high school.

In March 2005, Luo Yingrong was awarded the title of "Top Ten Outstanding Women" in Jiangsu Province.