The role of headlines in articles and stories is self-evident, which often determines the speed at which readers click on articles and stories. A good title, plus good content, is the wings of the explosion.
And give the article a good title, especially my weakness. Lesson 7 The teacher talked about how to give an article an explosive title.
First of all, we should make clear the role of the title in the text.
It is often said that half of the articles are well written. So how to get a good title for the article? There are four common methods.
1: express the theme
The title reveals the theme of the article and makes readers willing to read on.
Step 2 pass on ideas
The title, like the theme, conveys the idea of the article, and readers will naturally read it if they recognize it, or they will read it if they have doubts about the idea of the article.
Step 3 tell stories
Headlines hint at some stories first, which will also make readers eager to know other stories.
4. The protagonist's proposal
Named directly after the hero of the story, readers will want to know what happened to this person and what his future ending will be.
Second, the common skills of those explosive article titles.
1: comparison class
Example: "When I was a Ph.D. student at Peking University, I decided to take the urban management exam."
The contrast between Dr. Peking University and Urban Management arouses readers' curiosity.
Cases: When a corporate executive decides to be a stay-at-home mom and When a policeman decides to quit his job and travel.
Contrast often compares two completely different identities of characters together. This can easily arouse readers' curiosity.
Imitation: "When I was a Chinese teacher in high school, I decided to apply for a job as a kindergarten nurse."
Step 2 tell stories
"On the night I decided to divorce, I sent a circle of friends and received 29 missed calls." Write the story directly to let readers know the story. But there are many hooks buried in the middle of the topic, such as what kind of circle of friends was sent, and who made these 29 missed calls? Ex-husband, ex-boyfriend and so on.
This method is common in emotional writing, especially in headline number, hundred schools and one point.
Case: On the night I decided to get married, I received 99 text messages from a person.
On the day I received the transfer, I received 20 blessing messages.
3. Use the reader's curiosity?
The pet wife in the circle of friends is crazy and derailed.
Use contrast and turning to attract readers, and take the story climax summary as the title.
This technique still uses contrast to attract readers' curiosity.
Case: "The rich second generation of friends went bankrupt"
Imitation: "Internet celebrities swept the whole network and fell off the altar."
4. As the title says, the hero of the story is directly understood as "the old man who is going to the end of his life"
On behalf of a certain group, visually express who the content is related to. The wider the audience of the title, the more attractive it will be to the readers.
Case: the generation after 00 who don't want to get married and have children.
Imitation: "People who watch sixty or seventy every day"
5. Take the theme of the story as the title
Example: the history of the perfect woman's collapse
Tell the story directly and give the reader the right to choose.
Case: The Struggle History of Single Mothers
Stay-at-home mom's counterattack trip
The breakdown history of the perfect husband
Imitation: A History of Growing up in the Workplace
6. Question and answer title
Example: "full of calluses and blood bubbles! What kind of hand is this? 》
State the facts and ask questions? Arouse readers' desire to read
Case: "Is this old man really my father? 》
Imitation: "Is this man in a suit and tie, wearing a famous brand and driving a luxury car really the sleeping king of our class?" 》
The host of this poem on TV is full of witty remarks. Is it really another teacher in our class? 》
7. Use numbers to stimulate readers' desire to read.
Example: It takes a family forty years to buy a house.
Everyone is concerned about buying a house. Link social hotspots.
It took forty years, both relaxed and curious.
Keith: It took me 20 years to marry her.
Imitation: "It took her 10 years to get the child to stand up."
8. Summary of the story as the title
Example: the isolation diary of a wandering girl in Shanghai
The epidemic situation in Shanghai is a hot spot, which has attracted everyone's attention.
Separate the diary and tell the readers what they said.
Case: Diary of a girl drifting in the north.
Imitation: "A working mother's parenting diary"
Parenting history of single mothers
Of course, after learning these skills, you must practice. It is also necessary to continuously collect the titles of those explosive articles from the Internet to disassemble and accumulate imitations. Moreover, it is necessary to establish a title material library and record the good titles that come to mind anytime and anywhere. So you can use it directly when you write it later.
Action is the only shortcut to success, and concentration is the accelerator of success. No matter how good the method is, it is also waste paper. So practice! Practice! Practice is the most important thing.